Post on TikTok, Instagram, YouTube, XSTALLEDStalled. No spend or approvals in 3 daysUSAt least 50% of viewers in USApplication requiredApplication required. Apply on Content Rewards to submit clips. The brief and footage are public.
CPM
$1.50$1.50 per 1K views
AFTER 10% FEE
$1.35$1.35 per 1K views after the 10% platform fee
Push is a matcha latte that comes as a single stick of ceremonial matcha with creatine and fiber, stirred into water or milk, hot or iced. Cut short videos from Bruno's matcha archive: the brand story, a hero journey, supplier trips in Japan and unboxing. Post them to Instagram, TikTok, X and YouTube.
Brief B: solid, 3 red flags (missing essentials, no ad disclosure and platforms differ), use only the brand's footage, disclose every paid post. The brand shares five footage links, and sets a few content rules on video length, language, audience details and content style.
Niche: Brand story, hero journey, supplier visits in Japan, unboxing, one narrow niche
Niches
Health wellness
Hook in the first 2 seconds
Cut the archive into story videos: brand story, hero journey, Japan supplier visits, unboxing
Payout checks
No bought views, likes or bots
At least 50% of viewers in
US
Views count from
US
Your account
Creators who post in English on Instagram Reels or TikTok with at least 50% US audience. You edit fast, hook in the first 2 seconds and can turn archive footage into a story. Bonus if your feed lives in matcha, gym, wellness or coffee culture, and if you do ironic humor without being mean. You...
Audience: English-speaking, at least 50% US audience
Style: Fast editing, hook in the first 2 seconds, archive footage turned into a story, ironic humor without being mean
Other rules
Try viral formats to help spread the brand
What to clip
CLIP POTENTIAL68HIGH
1 ready clip, post today, no editing needed.
5 UGC promos. Post them as is or trim to the hook.
SOURCE READINESS
70Light cutting
ASSETS
13
TOTAL FOOTAGE
10m
ANALYSED
9m
SAMPLE
13 of 41clips analysed
3 of 13assets share the best format: vertical under 30s
6 of 12clips open on a spoken hook in the first 3 seconds
Two matcha drinkers compare their green powders and one admits a dislike of honeyEDITED VIDEO2m of 3m read76HIGH
Two speakers compare a matcha's color, and S2 points out that the packet is not as green as their own matcha. S1 agrees the other matcha is much greener and says they must buy a smaller packet.
Read more
S2 admits they do not like honey, and S1 repeats the dislike and insists it is serious. S2 predicts their opinion will be easy, after S1 jokes that if you pay, you will stay subscribed every month.
Covers the first 2 of 3 minutes.
WHY WATCH
S2 calls out a matcha for not being as green as the one they drink, and S1 follows with a joke that paying means staying subscribed every month.
Look at him...I would listen to himBrand's InstagramUGC PROMO9sVERTICAL66HIGH
A hooded guy pumps a gym machine while on-screen text pushes a matcha latte with creatine
A hooded guy works a gym machine while on-screen text tells viewers to lock in and have a matcha latte. The text reveals the latte has creatine in it, then cuts back to a repeated lock-in line.
WHY WATCH
The promo pairs a gym motivation meme with the surprise twist that the matcha latte has creatine in it.
Bruno pitches his functional matcha latte with creatine HCL and fiber and no grass flavorUGC PROMO1m66HIGH
Bruno opens by saying he is tired of people calling matcha grassy and pitches his functional matcha latte as the fix. He lists first-harvest matcha from Japan, creatine HCL and fiber as the ingredients and argues the creatine keeps muscles strong without bloating while the fiber helps gut health.
Read more
Bruno says his wife's bloating from creatine pushed him to make a grass-free version, and he asks viewers to follow the brand's launch.
WHO
BrunoSpeaker
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
184 words a minute
ON-SCREEN TEXT
5 lines
CREATIVE
UGC promo
FIND TIME
None
FORMAT FIT
TOO LONGFITSTOO LONG
Bold white text on a slow gym pan pitches a matcha latte with creatineUGC PROMO9s64FAIR
A camera pans slowly across a gym as bold white on-screen text says stop, then lock the, then have a matcha latte. The text adds that the latte has creatine in it, and a speaker says for me.
WHY WATCH
The clip pitches a matcha latte spiked with creatine, an unusual product combination, inside a gym setting.
HOOK
Visual, first 3 seconds
SPEECH
13 words a minute
ON-SCREEN TEXT
4 lines
CREATIVE
UGC promo
FIND TIME
None
FORMAT FIT
TOO SHORT
That’s all you needBrand's InstagramUGC PROMO8sVERTICAL62FAIR
A matcha stick drink packs matcha, creatine HCL and fiber into one latte
A person makes a matcha latte from a single stick that mixes matcha, creatine HCL and fiber into one drink. On-screen text labels it a matcha latte and promises a good taste.
WHY WATCH
The stick squeezes matcha, creatine HCL and fiber into a single drink that the on-screen text promises still tastes good.
And that is just the beginning, stay tuned @thefutureofmatchaBrand's InstagramSCRIPTED AD1mVERTICAL57FAIR
He says he got tired of matcha being called grassy, and that he built Latin America's biggest matcha brand and is now taking over the USA. He explains that matcha is his wife's favorite drink and that he started adding creatine to his morning matcha two years ago.
Read more
He says his wife felt bloated fast from creatine, and asks viewers to follow the brand's journey to launch.
WHY WATCH
Rohlfs grounds the pitch in his wife feeling bloated fast from creatine and ends on an imminent launch, inviting viewers to follow the brand's journey.
Just wait till you take a sip. Spoiler: you’ll literally be him in January.Brand's InstagramUGC PROMO17sHORIZONTAL57FAIR
A meme montage sells the feeling of sipping a good-tasting functional matcha latte
On-screen text asks what it feels like to sip a good-tasting functional matcha latte, and a fast meme montage plays out that feeling. The title teases a January payoff, promising the viewer will literally be him after one sip.
WHY WATCH
The title teases that one sip turns the viewer into him in January, the payoff the montage builds toward.
A narrator sorts matcha drinkers into four types and pitches a stick of matcha, creatine and fiberSCRIPTED AD58s57FAIR
A narrator warns viewers not to lie and tells them they are one of four matcha drinker types: the Pilates one, the performance one, the strategy one and the clueless one. The Pilates type, he says, wakes up at six, is on the mat by seven and drinks real Japanese matcha without performing.
WHY WATCH
The 111 hours of whisking tutorials watched for fun lands the joke and sets up a stick that mixes in 7 seconds with no whisk.
READINESS
45, needs cutting
HOOK
Spoken, first 3 seconds
SPEECH
177 words a minute
ON-SCREEN TEXT
5 lines
CREATIVE
Scripted ad
FIND TIME
None
FORMAT FIT
FITS
Comment PUSH to get there before everyone else.Brand's InstagramSCRIPTED AD58sVERTICAL54FAIR
An ad splits matcha drinkers into four types and pitches one stick of matcha, creatine and fiber
A speaker tells viewers they are definitely one of four matcha drinker types, from the person who wakes at six and does Pilates by seven to a man who mentions Iron Man three times and credits creatine. The speaker recalls one type who drank grass for two years because a podcast said so, then pitches a single stick that takes 7 seconds, needs no whisk and combines matcha, creatine and fiber for all four.
WHY WATCH
The ad sorts every matcha drinker into one of four types, including a Pilates regular and a man who drops Iron Man three times, and pitches a stick that takes 7 seconds with no whisk.
An Oakberry ad narrates its climb from one store to a thousand, then toasts the wrong store numberSCRIPTED AD53s49FAIR
A narrator counts one city, one dream and a single Oakberry store before it becomes 100, credits one bowl, one city and one store at a time for passing a thousand stores, and says Brazil became the world. The narrator admits the chain already blew past 1,000 and nobody celebrated, notes a new store opens every three days, toasts store 1,097 and corrects himself to 98.
WHY WATCH
The closing punchline lands when the narrator toasts store 1,097 and instantly corrects himself to 98, after revealing a new store opens every three days.
READINESS
45, needs cutting
HOOK
Spoken, first 3 seconds
SPEECH
84 words a minute
ON-SCREEN TEXT
5 lines
CREATIVE
Scripted ad
FIND TIME
None
FORMAT FIT
FITS
A man carries matcha lattes through a café as a speaker decides to say noREADY CLIP32s36LOW
A man carries matcha lattes through a café. A speaker says he should say no, calls something lovely and asks if it is serious.
WHY WATCH
The spoken hook, a speaker deciding to say no, plays over Push Matcha b-roll of the lattes moving through the café.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
13 words a minute
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Bread loaves rest on a perforated tray under Coffee & Surf, ROCADA and INVINCIBLE COFFEE PLACE signageB-ROLL24s33LOW
Bread loaves sit in close-up on a perforated tray while the camera moves over a cafe counter and its baked goods. On-screen text cycles through the names Coffee & Surf, ROCADA and INVINCIBLE COFFEE PLACE.
WHY WATCH
The close-up shots of fresh bread and cafe signage give clippers ready b-roll for a coffee or bakery brand, with three coffee-related names appearing over the footage.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
4 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
A drone flies over green farmland and past a pond and distant hills
A drone flies over green farmland, passing a pond and distant hills.
MOMENTS
MOMENT SCORE OF 100
Two matcha drinkers compare their green powders and one admits a dislike of honey
No source linkSource is the brand's private files.
CLIP POTENTIAL26
No spoken hook in the first 3 seconds
No speech, add captions
Horizontal, reframe to 9:16
1Reframe to 9:16, keep the subject in the middle
2Add captions or on-screen text, the clip has no speech
3In the post caption, add #ad
4Point viewers to the link in your bio
MORE HOOK IDEAS SUGGESTIONS
Matcha with Creatine HCL and Fiber in one drinkFrom the on-screen text “POV: good tasting matcha with Creatine HCL and Fiber all in one drink” in That’s all you need
MUST INCLUDE
Add #ad or the paid partnership label“You follow a brief, disclose every paid post and never invent claims or reactions.”
Put the campaign link in your bio“Add link in bio”
AVOID
No bought views or bots“No bought views, no reposting other creators.”
No reposts of other clips“No bought views, no reposting other creators.”
No misleading claims“You follow a brief, disclose every paid post and never invent claims or reactions.”
GET THE FOOTAGE
Clip from the Instagram videos linked on Content Rewards
![HealthMeter UGC Ads [Per Video]](/media/pictures/1890/035429bd2836-656.webp)
