ClipCPM Index
The median clipping rate is $1 per 1,000 views across 519 live campaigns at 23:48 UTC on 5 Oct 2026. Budgets were spent at a median $1.09 per 1,000 tracked views.
- MEDIAN CPM
- Median $1 per 1,000 views
- 25TH PCT
- Lower quartile $1
- 75TH PCT
- Upper quartile $2
- LIVE
- 519 live clipping campaigns
Rates by platform
USD per 1,000 views of live campaigns, by campaign type and platform. A row needs 3 or more campaigns.
| Type | Platform | Campaigns | 25th pct | Median | 75th pct | Middle half |
|---|---|---|---|---|---|---|
| All types | All platforms | 743 | $1 | $1 | $2 | |
| All types | TikTok | 674 | $1 | $1 | $2 | |
| All types | 537 | $1 | $1 | $2 | ||
| All types | YouTube | 400 | $1 | $1 | $2 | |
| All types | X | 107 | $1 | $1.10 | $2 | |
| All types | 6 | $0.81 | $1.25 | $1.88 | ||
| Clipping | All platforms | 519 | $1 | $1 | $2 | |
| Clipping | TikTok | 465 | $1 | $1 | $1.80 | |
| Clipping | 417 | $1 | $1 | $2 | ||
| Clipping | YouTube | 326 | $1 | $1 | $2 | |
| Clipping | X | 83 | $1 | $1.10 | $2 | |
| Clipping | 6 | $0.81 | $1.25 | $1.88 | ||
| UGC | All platforms | 117 | $1 | $1.50 | $3 | |
| UGC | TikTok | 111 | $1 | $1.50 | $2.75 | |
| UGC | 78 | $1 | $1.50 | $3 | ||
| UGC | YouTube | 52 | $1 | $1.75 | $3 | |
| UGC | X | 17 | $1 | $2 | $5 | |
| Logo | All platforms | 24 | $0.14 | $0.23 | $0.78 | |
| Logo | TikTok | 16 | $0.19 | $0.33 | $1.06 | |
| Logo | 22 | $0.11 | $0.20 | $0.50 | ||
| Logo | YouTube | 13 | $0.08 | $0.20 | $0.25 | |
| Logo | X | 4 | $0.17 | $0.23 | $0.31 | |
| Music | All platforms | 83 | $1 | $1 | $1.50 | |
| Music | TikTok | 82 | $1 | $1 | $1.44 | |
| Music | 20 | $0.68 | $1 | $1.06 | ||
| Music | YouTube | 9 | $1 | $1 | $1.50 | |
| Music | X | 3 | $1.25 | $1.50 | $1.50 |
Realized pay
- Spent per 1K tracked views
- A median $1.09 over 402 clipping campaigns.
- Their advertised rate
- A median $1.10 per 1,000 views.
- Share of their own rate
- The median campaign realized 97% of its advertised rate.
Realized pay is budget spent per 1,000 tracked views on clipping campaigns, live or ended in the last 30 days, with over $100 spent and over 10K tracked views. Spent is not paid out. Boards report spend as views are credited, and payout comes later.
Launch baseline
Measured on , from our first full crawl of the boards.
- Realized pay
- On 330 Content Rewards campaigns with over $100 spent and over 10K tracked views, budget spent per 1,000 tracked views had a median of $0.89, against a $1.00 median advertised rate. The median campaign realized 81% of its own advertised rate.
- Top clips by platform
- 3,125 top clips on 333 Content Rewards campaigns, Instagram 51%, TikTok 34%, YouTube 13%.
How we measure
- Method
- The index takes one rate per live public campaign in USD per 1,000 views, from the listing that stands for it, and gives the median and quartiles of every platform and campaign type with 3 or more campaigns.
- Left out
- Flat pay per post, CPM auctions (a pool split by share of views, so no fixed rate), contests and other pay models are left out, and so are rates too good to be true, the ones the Alpha Score flags and any above $60 per 1,000 views. Right now that leaves out 6 flat pay per post campaigns, 1 CPM auction, 2 campaigns with another pay model and 1 rate too good to be true.
- Version
- clipcpm-v1. A change of method gets a new version and a dated note on this page.
Download the data
Free to reuse under CC BY 4.0 with credit to ClippingAlpha and a link to this page. Every file and its columns are on Open data.
Common questions
What is the average clipping CPM right now?
The median live clipping campaign pays $1 per 1,000 views at 23:48 UTC on 5 Oct 2026, across 519 campaigns. The middle half pay $1 to $2.
Which platform pays the most per 1,000 views?
Facebook has the highest median, $1.25 per 1,000 views over 6 clipping campaigns. X follows at $1.10 over 83 campaigns.
Do UGC, logo and music campaigns pay differently?
Yes. The medians are $1 for clipping, $1.50 for UGC, $0.23 for logo and $1 for music per 1,000 views.
How much of the advertised rate do campaigns realize?
On 402 clipping campaigns with over $100 spent and over 10K tracked views, budget spent per 1,000 tracked views had a median of $1.09, against a $1.10 median advertised rate. The median campaign realized 97% of its own advertised rate.
Which campaigns does the index leave out?
Of 753 live campaigns, it leaves out 6 flat pay per post campaigns, 1 CPM auction, 2 campaigns with another pay model and 1 rate too good to be true.