Audience tiers
Connect your account. We read where your audience lives and verify its tier, from US verified to Tier 3.
- US verifiedMore than 40% of the audience in the US.
- Tier 1More than 40% of the audience in the US and Tier 1 countries together.
- Tier 2More than 40% of the audience in the US, Tier 1 and Tier 2 countries together.
- Tier 3Every other account with audience numbers.
Why tiers matter
Brands want US views
Many campaigns ask for a US or Tier 1 audience in the brief. Your tier shows at a glance which of those you can take on.
Proof beats a screenshot
Your tier comes from the platform's own numbers, read with your permission. Never a screenshot, never a guess.
See the campaigns you fit
Signed in, a campaign that asks for an audience checks your connected accounts and tells you whether one fits, and why.
How it works
- 1
Connect
Tap Instagram, TikTok or YouTube on your Profile. The platform asks you to allow each permission, and Profile lists what each one is for.
- 2
We read
Your audience countries, follower count and account type. The platform sends age groups and gender with the countries, kept as percentages too. Only the countries decide the tier.
- 3
You get a tier
The badge shows on your Profile the moment you are back, with one line that says why. Each account has its own tier, and your best account is yours.
The four tiers
- US verified
More than 40% of the audience in the US.
- Tier 1
More than 40% of the audience in the US and Tier 1 countries together.
Adds 17 countries United Kingdom, Canada, Australia, New Zealand, Ireland, Germany, France, Netherlands, Belgium, Luxembourg, Austria, Switzerland, Denmark, Sweden, Norway, Finland, Iceland
- Tier 2
More than 40% of the audience in the US, Tier 1 and Tier 2 countries together.
Adds 24 countries Spain, Italy, Portugal, Japan, South Korea, Singapore, Hong Kong, Taiwan, Israel, United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Poland, Czechia, Estonia, Latvia, Lithuania, Slovenia, Slovakia, Croatia, Greece, Cyprus, Malta
- Tier 3
Every other account with audience numbers.
- Not verified yet
No audience numbers yet. Connect an account that shares them, and it gets a tier.
The 40% rule
An account reaches a tier when more than 40% of its audience is in that tier's countries, counted together with every better tier. Exactly 40% stays one tier lower.
Your page or the average of your last 3 videos, either one can qualify. The better of the two counts.
Example: a TikTok page with these followers.
US 22%, United Kingdom 14%, Germany 9%, Australia 5%, Brazil 20%, Philippines 18%, Indonesia 12%
What each platform shares
- YouTube
Last 3 videos
Views by country on each of your last 3 videos, averaged, and on your channel over the last 28 days. Either one can qualify.
- Instagram
Follower demographics
Where your followers live, from Instagram's insights. Business or Creator accounts, from 100 followers. Instagram gives no countries per reel, so your page decides.
- TikTok
Follower demographics
Where your followers live, through Connect TikTok. Business or Personal accounts, from 100 followers. TikTok gives no countries per video here, so your page decides.
Your data, plainly
What we read
- Audience countries
- Follower count
- Account type
- Your handle
- Age groups and gender, as percentages
- Top cities, on Instagram
- Name, picture, following and posts, on Instagram
- Reach, views and interactions over 28 days, on Instagram
We keep these numbers, the audience as percentages, never the platform's raw report.
What we never do
- Post, comment, like or follow for you
- Read your messages or comments
- Download or keep your videos, photos or captions
- Show your numbers to brands, boards or other clippers
- Sell your data
The full list is in the privacy policy.
Disconnect or delete
Remove one account
Profile, Verify your audience, Disconnect. One tap deletes its numbers and its token at once. An account you also sign in with asks first, because that sign-in goes too.
Remove us on the platform
Instagram: Settings, Apps and websites. TikTok: Settings and privacy, Security, Manage app permissions. Instagram tells us and we delete at once. TikTok stops answering, so we delete its token at the next daily read. YouTube needs nothing: we revoke Google's token right after each read.
Delete everything
Profile, Your data, Delete my data. Alerts stop at once and the rest is erased within 7 days. How deletion works.