How we rank
The Alpha Score compares what the same clip earns on every campaign, ranked from 0 to 100.
2,500 views
One typical clip
Every campaign is priced for the same clipper: one TikTok account, a typical clip at 2,500 views, 30 minutes to make it. A campaign that does not pay on TikTok is priced on its best payer among Instagram, YouTube and X.
10% fee
What the clip pays
The rate per 1K views, nothing under the minimum views, stopped at the cap, less the board's fee. A board that states no fee is counted at 10%. The same math prices what one clip earns at 10K views, in each card's Alpha explainer.
85% approved
What gets in the way
Approval odds: open campaigns 100%, one-tap requests 80%, full applications 50%, and 85% of clips approved until a board shows its own counts. Then the share of views paid before the budget ends, and the board's payout record.
2,000 runs
Same effort, compared
What is left is what the same clip, made with the same effort, earns on each campaign. We run it 2,000 times over the odds and rank on the cautious case, the lower quarter, so a campaign with shaky numbers never ranks on its best day.
80 top 10%
The score
Each campaign is ranked against live campaigns of its own type, clipping, UGC, logo or music, never another type. The top 10% score 80 to 100, and at most 10% of campaigns are ALPHA. A campaign that pays little for the work stops at 79, 59, 39 or lower, however it ranks.
Four tiers
- 80 to 100
- 60 to 79
- 40 to 59
- 0 to 39
Budget pace
- +3New in the last 3 days
- -5Spend slowed to half
- -15No spend for 3 days
A campaign too new to price, a contest, a CPM auction, or one with no public rate shows SCORING until it has the numbers. Tap any score on a card to see its own breakdown.
Source videos
- ×2Clip Potential 75: the views of twice the typical clip
- ×0.5Clip Potential 25: half
- 30mA clip from ready clips
- 70mA clip from a raw VOD with few good moments
Every video a brief links is analysed: its words, its keyframes and its best moments. Clip Potential, from 0 to 100, weighs the best moments, how many good ones an hour, how lively the audio is, how well the picture fits 9:16 and how ready the footage is, with the kind of content as a 12% prior. A short brand ad counts by how it is made: a creator's own UGC promo starts like good native content, a polished scripted ad lower, because TikTok buries it and it needs a native hook cut from it. It sets the views a clip can expect. Source readiness and the time to find a moment set the minutes a clip takes: 30 for ready clips, up to 50 to cut a raw VOD plus up to 20 to find each moment. A video longer than 15 minutes is read for its first 15, and its Clip Potential counts as less certain.
The footage also caps the score. A clipping campaign whose Clip Potential is under 45 stops at 59, and one whose footage we have not analysed yet stops at 79, so it is never ALPHA before we have seen it. A campaign that only gives a few seconds of ad, logo or end card to drop into your own content stops at 59, whatever its type. UGC campaigns are otherwise exempt: you make the content.