SHAB's music video "Catch Me If You Can" is the footage. Cut MV performance edits, neon go-kart racing clips, "na na na" choreo moments, Y2K moodboards and lyric edits for TikTok and Instagram. Hook in 2s and hit the drop.
Brief A: clear, 3 red flags (missing essentials, no ad disclosure and no deadline), use only the brand's footage, tag @shabmusicofficial in the post. The brand shares two footage links and an other link, and sets one content rule on content style.
A neon Coming Soon sign glows in a dark storefront window over night city montage footageTRAILER9s82HIGH
Neon night city footage plays in a montage, and a neon Coming Soon sign glows in a dark storefront window.
WHY WATCH
The clip teases an upcoming release with a neon Coming Soon sign in a dark storefront window.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
1 line
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO SHORT
Shab performs Catch Me If You Can, riding the na na na drop into a step-it-up chantEDITED VIDEO3m80HIGH
Shab opens Catch Me If You Can with the title line and sings a dare to a rival to catch them if they can. Shab warns that a rival can try to shake them but might see their teeth, and sings of wanting a rival worthy of them.
Read more
Shab delivers the kiss-me chorus and repeats a na na na chant over the drop, then closes with a step-it-up chant.
WHO
ShabPerformer
WHY WATCH
The kiss-me chorus gives the track a clear hook, and the drop and final chant turn it into a singalong moment.
Two runners sprint down a rain-soaked neon street as text asks who's protecting youTRAILER13s77HIGH
Two figures sprint along a wet, neon-lit city street after dark while numbers flash on screen, and text asks who's protecting you. The text closes with the word Subway.
WHY WATCH
The clip pairs a rain-soaked neon city chase with cryptic on-screen text, including the question who's protecting you.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
4 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Neon Tokyo signs flash Japanese lyric text over a blue and pink night montageTRAILER8s77HIGH
Neon signs light up a Tokyo street at night, bathing the screen in blue and pink light. Japanese lyric text overlays the montage while signs for a bar, karaoke and a supermarket flash by.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
7 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Neon arcade music video performance cutsTRAILER11s75HIGH
An 11 second brand trailer.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
1 line
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Neon signs glow over a dark blue night city in b-roll from a music videoTRAILER17s72HIGH
Neon signs glow across a dark blue night city as city lights shine through the dark streets.
WHY WATCH
The clip offers atmospheric neon-lit night city b-roll from a music video.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Neon ATM, tattoo and beer signs light up a night city street by a subway entranceB-ROLL15s37LOW
A neon-lit storefront displays an T.
Read more
ATM sign while a nearby sign lists $10 and $20 bills on a night city street. A STOP sign, a tattoo sign, a 2 oz can and a subway entrance also appear in the frame.
WHY WATCH
The clip offers quick neon-lit night city b-roll with ATM and beer signs.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
6 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO SHORT
A night skyline gives way to a wet, bumpy ride that ends at a car meetB-ROLL18s33LOW
A night skyline appears, then the camera rides bumpy wet roads through the dark before pulling into a car meet. The moody night drive runs through wet streets and finishes among the parked cars.
WHY WATCH
The moody night drive through wet streets builds to the arrival at the car meet, the payoff of the clip.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
MOMENTS
MOMENT SCORE OF 100
Shab performs Catch Me If You Can, riding the na na na drop into a step-it-up chant