Dr. Mike Mew appears in videos, podcasts and interviews about mewing, facial development, jawlines and looksmaxxing. Cut short moments from this footage for TikTok, Instagram and YouTube.
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Mike Mew launches his own chewing gum and argues jaw muscles shape the faceEDITED VIDEO14m80HIGH
Mike Mew announces his own chewing gum, the Mike Mew range from One Chore, and asks why he waited this long to launch it. He argues that stronger chewing muscles and greater bite force go with a wider face, and splits the muscle effect into absolute force, force frequency and resting muscle length.
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He recalls Corruccini's study of Punjab, where the lower classes had better facial form and much greater teeth, and his own work in a South African township where patients had wide arches and naturally aligned teeth. He admits their cold compression broke the factory machinery before the company modified it.
Mike Mew names three oral valves and argues mouth breathing is physically impossibleEDITED VIDEO8m79HIGH
Mike Mew tells viewers to close their mouths right now and asks whether it took any effort, then walks through how the mouth and throat share breathing, chewing and speech. He says speech turned the two separate tubes into one shared hallway, then names the lips, the soft palate and the tongue as three valves that seal the mouth at rest.
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He argues that with the valves shut mouth breathing is physically impossible, warns that bypassing the nose skips around 30 jobs the mouth cannot replicate, and lays out three steps for mouth breathers. He adds that palate expansion by an orthodontist or jaw surgery can help people whose palate grew too narrow for the tongue.
WHO
Mike MewHost
WHY WATCH
Mew reframes mouth breathing as physically impossible rather than a habit to resist, and puts a number on its cost: skipping the nose loses roughly 30 jobs the mouth cannot replicate.
Mike Mew puts his name on One Jaw's MIKE MEW gum and pitches it as chewing trainingEDITED VIDEO3m78HIGH
Mike Mew, host of the video, admits he has long set hard gums aside, then puts his name on the MIKE MEW edition of One Jaw's hard chewing gum. He warns upfront that hard gum is not for everyone, that people with TMD or jaw pain should not use it, and that most people need to build up gradually.
Mike Mew names the maxilla, mandible and sphenoid the queen, king and emperor of the skullEDITED VIDEO15m of 19m read78HIGH
In the first 15 minutes, Mike Mew names the maxilla the queen of the skull for forming the eye sockets, mouth roof and upper teeth, and calls the mandible the king as the only skull bone free to move, crediting it with biting, chewing and speech. He traces the face forming as growth centres move in and meet at the midline at about four weeks of embryonic development, and says newborns have six soft gaps that let the head mould during birth.
Mike Mew drills tongue and jaw posture and pitches his hard chewing gumUGC PROMO3m63FAIR
Mike Mew tells viewers to freeze, hold still and notice where their tongue rests, then argues the real point is what the jaw and tongue do during the other 23 hours of the day. He explains the principle behind the hard chewing gum he put his name on and argues that muscles and posture, not just bone, can be trained at any age.
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He says the tongue works hard while shopping, gathering and moving food between the teeth, and reframes chewing as building a posture rather than doing reps. Mew admits the gum is not magic and is not for everyone, says the daily habit matters more than the gum itself, and sends viewers to the gum below while asking for a deeper dive in the comments.
WHO
Mike MewSpeaker
WHY WATCH
Mew pushes back on viewers who think their bones are done and jaw training is pointless, arguing people can still train muscles and posture at any age in ways that change how they breathe and sleep.
READINESS
90, easy to cut
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Spoken, first 3 seconds
SPEECH
151 words a minute
ON-SCREEN TEXT
8 lines
CREATIVE
UGC promo
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Mike Mew names the three valves that seal the mouth so every breath goes through the noseUGC PROMO56s62FAIR
Mike Mew tells the viewer to shut their mouth and points out that closing it takes effort. He names three valves that seal the mouth: the lips at the front, the soft palate at the back, and the tongue on the roof, and says the tongue is held up by suction from a tiny vacuum rather than by effort.
WHO
Mike MewCreator
WHY WATCH
Mew claims the tongue sits on the roof through suction from a tiny vacuum, not through effort.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
144 words a minute
ON-SCREEN TEXT
7 lines
CREATIVE
UGC promo
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None
FORMAT FIT
FITS
Mike Mew squeezes 300,000 years of humans into a 24-hour clock and blames soft foodREADY CLIP3m61FAIR
Mike Mew compresses 300,000 years of anatomically modern humans into a 24-hour clock, placing farming, Stonehenge and everything ancient in the final hour and industry in the final 23 seconds. He blames sugar and baby formulas, softer food, shorter chewing time and a mouth breathing epidemic, then asks viewers to follow.
WHO
Mike MewSpeaker
WHY WATCH
The clock puts every pacifier, processed meal and drive through in just the final 23 seconds, and Mew's tight shoe comparison makes his adaptation argument easy to clip.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
132 words a minute
ON-SCREEN TEXT
1 line
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO LONG
Mike Mew compresses 300,000 years of human facial history into a 24-hour clockREADY CLIP3m61FAIR
Mike Mew squeezes 300,000 years of anatomically modern humans into a single 24-hour clock to argue that the modern face is the anomaly. He says the first 23 hours belong to hunter gatherers with wide jaws, straight teeth and open airways, while farming, Stonehenge and industry only appear in the final hour and processed food in the final seconds.
WHO
Mike MewSpeaker
WHY WATCH
Mew puts the entire shift in human faces into the last 23 seconds of the clock and argues it cannot be called evolution, a framing that recasts the modern face as the anomaly.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
132 words a minute
ON-SCREEN TEXT
1 line
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO LONG
Mike Mew argues your swallow, not your weight, decides whether your cheeks look hollowREADY CLIP2m60FAIR
Mike Mew argues that being fat does not stop hollow cheeks and being thin does not create them, and says only babies should have chubby cheeks. He blames big buccinator muscles, built up by suckling, for chubby cheeks, and says an adult swallow leaves the muscle unused.
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He repeats his father's estimate that 80% of modern humans never adopt an adult swallow, and points to identical twins where the one treated with extractions ended lighter but with less hollow cheeks. He tells viewers to watch a girl who moves her cheeks and lower lip whenever she swallows.
WHO
Mike MewSpeaker
WHY WATCH
The counter-intuitive case that weight does not decide hollow cheeks, backed by identical twins where the extraction-treated one ended 3 kg lighter yet with less hollow cheeks.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
143 words a minute
ON-SCREEN TEXT
8 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO LONG
Mike Mew traces who invented mewing, from an 1875 paper to a Columbia dean to social mediaREADY CLIP2m60FAIR
He argues that nobody invented mewing, likening it to walking, and traces the premise of closed lips, teeth together and tongue on the palate back to Francois Dondas, who he says first published it in 1875.
WHO
Mike MewSpeaker
Francois DondasMentionedthe first to publish from this 150 years ago
WHY WATCH
Mew says he adapted a posture idea first published 150 years ago for social media, and that mewing sparked looksmaxxing while staying too controversial against costlier treatments.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
140 words a minute
ON-SCREEN TEXT
5 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO LONG
Mike Mew argues skull sutures stay open and mobile, citing 2015 and 2023 researchREADY CLIP3m60FAIR
Mike Mew asks whether the viewer's skull is moving and compares the plates where the skull bones meet to the joints elsewhere in the body, which exist to allow movement. He points to the adenoidal face type as showing exactly that movement, and says cranial osteopathy and craniosacral therapy predicted it even as mainstream medicine treats them as controversial.
WHO
Mike MewSpeaker
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
128 words a minute
ON-SCREEN TEXT
4 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO LONG
Mike Mew lists the three valves that seal the mouth and keep breathing routed through the noseREADY CLIP56s60FAIR
Mike Mew orders viewers to shut their mouth, argues that mouth breathing being popular does not make it correct, and points out the body has a breathing organ that is not the mouth.
WHO
Mike MewSpeaker
WHY WATCH
Mew breaks the closed mouth down into three named valves and their exact positions, and points viewers to a full long video for the whole story.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
144 words a minute
ON-SCREEN TEXT
8 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
FITS
Mike Mew argues the long face label mislabels craniofacial dystrophy and pushes a new name
Mike Mew defines craniofacial dystrophy as the jaws not growing properly and argues that the label long face is vivid but imprecise, because one developmental problem does not produce a single face. He says the cephalometric standards orthodontists rely on, named after Steiner, Tweed and Downs, came mostly from white European-ancestry samples. He contrasts how the failure appears, saying African ancestry tends toward bimaxillary protrusion with jaws and teeth angled forward, European-ancestry groups toward hyperdivergent long faces, and East and Southeast Asian groups toward more bimaxillary protrusion and class 3 and. He cites a Brazilian multi-ethnic study that found long face patterns across mixed groups, and argues the spectrum should be renamed after its shared cause, suboptimal craniofacial development.
Mike Mew traces mewing's origin back to an 1875 text and credits God or evolution
Mike Mew answers the question of who invented mewing by saying nobody did, and puts the tongue posture, like walking, down to God or evolution. He says the question came up again for a coming BBC documentary on looksmaxxing. He then traces the tongue-against-the-palate position to Francois Dondas, who he says published the idea 150 years ago in 1875, and to Melvin's 1962 hypothesis that bones are grown rather than grow. Mew says he adapted the method to target the tongue's back third, and claims mewing supplied the words and attention behind looksmaxxing while proving too controversial against costly treatments.
MOMENTS
MOMENT SCORE OF 100
Mike Mew launches his own chewing gum and argues jaw muscles shape the face
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