Andre Lawrence is a rapper from the city who skates, with jazzy boom bap tracks and a Yankees or Mets cap. Cut clips from his official music and the footage in the asset folder, put a text hook in the first 2 seconds and tag Andre. Post on Instagram, TikTok and YouTube.
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50KVIEWS$4550K views pays $45
100KVIEWS$45CAP100K views pays $45, at the $45 cap
Brief B: solid, 2 red flags (missing essentials and no ad disclosure), use only the brand's footage, tag Andre in the post. The brand shares four footage links, and sets one content rule on video length, the sound and content style.
Andre Lawrence raps new lyrics while walking a NYC streetTRAILER16s85HIGH
Andre Lawrence raps new lyrics while walking a NYC street, asking where the car is going and listing photos, Dickie jeans, polos, nicotine-filled bathrooms and fake cars as distractions. He says he is on the train, names T Pain and Quasimoto, and starts to say what he used to do while a voice asks if he is messing up the photo.
WHO
Andre LawrencePerformer
T PainMentioned
QuasimotoMentioned
WHY WATCH
The lyrics name-drop T Pain and Quasimoto while the hook keeps asking where a car is going.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
178 words a minute
ON-SCREEN TEXT
6 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
FITS
Andre Lawrence raps and dances in a sunlit loft as lyric captions flash on screenTRAILER1m85HIGH
Andre Lawrence, creator of the video, raps and dances in a sunlit loft while lyric captions pop on screen. He raps about someone who does not feel he has a place to belong on the interstate.
WHO
Andre LawrenceCreator
WHY WATCH
Lawrence lands the punchline that having a brand now means never being hot.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
118 words a minute
ON-SCREEN TEXT
4 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO LONGFITSTOO LONG
Edited video, 3:09, verticalEDITED VIDEO81HIGH
He recalls lean years scooping ice cream on 103rd St from 6 to 11 PM and raps about bloodshed at the awards and the red carpet. The hosts gasp and curse mid-verse, one of them shouting about 64 and repeating the Dominic Fike and Lupe line back at him.
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He closes with a plug for his handle, Andre Lawrence everywhere, and shouts out New York and Blank canvas Ghetto Texas America.
WHO
Andre LawrencePerformer
WHY WATCH
The hosts break in mid-verse, audibly shocked by the bars and swearing on air, as the freestyle name-drops Dominic Fike and Lupe in the opening bars.
Andre Lawrence sings Airborne Peace Signs and promises a girl he will not leave herEDITED VIDEO3m81HIGH
Andre Lawrence opens the video singing Tell me something and promises a girl he will not leave her, as the video moves from a city opening to a beach. A second voice says they could barely fit inside his room back home, and Lawrence tells her to grab a jacket and hang out at the beach.
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He name-drops a friend named Brooklyn and rides his bike, then sings that the seaside is where she has to be when she comes back, repeating the line twice near the end.
WHO
Andre LawrencePerformer
BrooklynMentioned
WHY WATCH
The hook lands twice near the end of the track, repeating the seaside line as the second verse shifts to the beach and name-drops Brooklyn and a bike.
Andre Lawrence freestyles about an aching spine, a bad email and a Tarantino scriptEDITED VIDEO7m80HIGH
Andre Lawrence performs a FRAIM freestyle, rapping that his spine aches, he is outside and he will not stay long. He says the devil and angel on his shoulders are both armed and aiming at each other, and that a bad email on the B train made him think his defeat came until he found he was still good.
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He claims he is about to drop nine classics and that his flow is pristine like a Tarantino script, and he raps about getting in the tub and brushing his teeth with one hand while crushing something with the other.
WHO
Andre LawrencePerformer
TarantinoMentioned
WHY WATCH
The image of the devil and angel on his shoulders both armed and aiming at each other gives the freestyle its most striking bar.
Andre performs his song CROCS at a New York City subway stationTRAILER34s80HIGH
Andre performs his song CROCS at a New York City subway station, tiptoeing and walking up stairs as he sings that he wants to know and wants to feel. A second voice asks why someone is trying to tell and why.
WHO
AndrePerformer
WHY WATCH
Andre performs CROCS outside the train station he grew up going to since he was 1.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
88 words a minute
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Andre Lawrence raps a verse in a white hoodie amid a crowd, name-checking Aristotle and Bobby FlamesTRAILER22s80HIGH
Andre Lawrence, creator, raps a verse in a white hoodie amid a crowd, saying everybody has something to say from Aristotle to Bobby Flames. He recalls being with Lo, Logic Pro and pots and pans downtown on the off day.
WHO
Andre LawrenceCreator
AristotleMentioned
Bobby FlamesMentioned
loMentioned
WHY WATCH
The verse puts Aristotle and Bobby Flames in the same line, and Lawrence recalls cooking with Lo using Logic Pro and pots and pans downtown.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
208 words a minute
ON-SCREEN TEXT
5 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Andre Lawrence raps 'Plan For One' through night streets and vows hell and backTRAILER2m80HIGH
He recalls making music for playlists and wearing fake Louis Vuitton, and admits he had no hit in the fall but says he had a plan for one. He recalls people wanting pictures and never saying no, and says a couple years later they could not even get the demos.
WHO
Andre LawrencePerformer
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
162 words a minute
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Andre Lawrence raps on a New York City street and teases SUMMER IN OCTOBER for October 29TRAILER55s79HIGH
Andre Lawrence raps to camera on a New York City street, singing that the listener should not worry and will not leave him alone, while on-screen text announces his project SUMMER IN OCTOBER for October twenty-ninth, one week away. The on-screen text bills SUMMER IN OCTOBER as a project by Andre Lawrence and counts down to its arrival.
WHO
Andre LawrencePerformer
@kaicullenCreator
WHY WATCH
The teaser announces Andre Lawrence's SUMMER IN OCTOBER project with a countdown of one week to its October 29 arrival, performed live on a New York City street.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
20 words a minute
ON-SCREEN TEXT
4 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Andre Lawrence Don Juan official music videoTRAILER3m79HIGH
He sits in a bathroom wearing an imperial crown and declares that a past version of himself is dead and buried, looking at himself like a stranger he barely knows. He loops a chorus that tells the listener to deal with it and insists he is on one, remembering a narrow path walked while smoking.
WHO
Andre LawrencePerformer
WHY WATCH
The hook stands out, spinning a record on the stereo into a carousel image while a crowned Lawrence buries his old self in a bathroom.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
153 words a minute
ON-SCREEN TEXT
2 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
The whole clip plays out as a wordless street performanceTRAILER28s76HIGH
The whole clip plays out as a wordless street performance.
WHY WATCH
The entire clip is a wordless street performance of a rapper dancing and rapping down a busy New York City sidewalk.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Andre Lawrence performs Crocs, singing about feeling lost, paying bills and rising from the ashesEDITED VIDEO4m75HIGH
Andre Lawrence performs his song Crocs, opening on a raw hook about wanting to feel but not knowing how he should feel. He sings about being on tippy toes, touching the floor and the ceiling, and about a mind that feels like a run-down street where everything looks bleak.
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The chorus repeats a confrontational question, asking why someone has to be that way. He says he paid the bill and emerged from the ashes, closing on a comeback line.
WHO
Andre LawrencePerformer
WHY WATCH
The chorus repeats a confrontational question about why someone has to be that way, backed by a comeback line about returning from the ashes.
Skaters ride a black-and-white New York City street at night and a crew stares into the camera
Skaters ride through a New York City street in black-and-white night footage. A crew stops and looks directly at the camera.
Andre Lawrence opens the song with a hook that names September and sings through confessions of his own behavior. He admits he was smoking early on a Tuesday morning and says he does not beat himself up when he gets in trouble. He admits he gets mad at friends and does the same to them, then lands on a repeated apology refrain: My bad, my fault.
Andre Lawrence sings his song CROCS, moving from wanting to feel to rising from the ashes
Andre Lawrence sings that he wants to feel but does not know how, and that he is on tippy toes, walking stairs and touching the floor and the ceiling. He sings asking why someone has to be that way, and how many times someone dreamed before real life happened. He sings that he paid the bill and returned from the ashes, closing the song on that line.
Andre Lawrence raps a verse naming UGK, Wu-Tang, Dominic Fight and Lupe
Andre Lawrence raps a verse about moving from New York to Texas and the UK, name-checking UGK, Wu-Tang, Dominic Fight and Lupe in a rapid run. He says he turned words on a sheet into something worth reading, and argues the red carpet gets its name from blood spilled at awards. A speaker reacts in shock and says he respects the verse.
Andre and @kaicullen argue summer over winter and comfort versus growth in Brooklyn
In Brooklyn, @kaicullen asks Andre whether winter makes him happy, and Andre answers that he is probably happier in summer, when he tries to stay active. They call winter a time to lock in, and @kaicullen argues that rain gives him an excuse to do nothing and be comfortable, but growth does not come from that. Between the talk, they count down to Summer In October Volume 1.
