The Cut, presented by The Home Depot, reaches its Finale Part 1. Cut your own short edits and use the supplied short-form clips, staggered across the campaign, for TikTok and Instagram. Show which part it is on screen.
Adam teases The Cut episode 2 and pitches the $50 rebuild of a $400 plaster-in speakerTRAILER26s86HIGH
Adam, host of The Cut, asks if anyone hears anything, then points at a wall and says a speaker hidden behind plaster runs $400 apiece. He says a builder rebuilt that speaker for $50 on the previous episode, and that the competition cuts from 100 builders down to 25 by the end, sending viewers to episode 2 on the Measure Twice channel, sponsored by The Home Depot.
WHO
AdamHost
WHY WATCH
A speaker priced at $400 each gets rebuilt for only $50 on the show's last episode, and the build field drops from 100 entrants to 25.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
169 words a minute
ON-SCREEN TEXT
3 lines
CREATIVE
Organic
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None
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FITS
The Cut intro explains the competition roundsTRAILER36s84HIGH
A 36 second brand trailer with 2 speakers, in English.
READINESS
90, easy to cut
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Spoken, first 3 seconds
SPEECH
103 words a minute
ON-SCREEN TEXT
5 lines
CREATIVE
Organic
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Builders Janet and Jay swing sledgehammers at a concrete slab until a rented jackhammer winsTRAILER1m84HIGH
Janet and Jay find major flooding right outside their back door and go at the concrete slab blocking it with a sledgehammer, then a roto hammer. One cuts a straight reference line into the slab, and the pair cycle through a hammer, a drill, a sledgehammer and even a jack to get the concrete out.
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A rented Home Depot jackhammer finally breaks the slab loose, and a speaker says the upgrade saved them a lot of time. A partner watching jokes there must be an easier way than slinging a sledgehammer.
WHO
JanetCreatorbuilder
JayCreatorbuilder
WHY WATCH
The short turns when hand tools fail and the rented jackhammer finally breaks the concrete slab loose.
He says the surface scatters sound waves bouncing off it using a quadratic equation until the reflections come back unrecognizable.
WHO
JaySpeaker
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
194 words a minute
ON-SCREEN TEXT
1 line
CREATIVE
Organic
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None
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FITS
Jonathan saws his family dresser in half and rebuilds it as his first floating shelfTRAILER1m83HIGH
Jonathan saws his family dresser in half for a restore-something-old challenge from The Wheel, admitting that once it is cut apart there is no going back. He gathers material, pulls the dresser's inside out, then sands and primes the wood, calling the early American sanding a new favorite.
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He finishes the floating shelf, his first, and says it turned out well as he lets it dry.
WHO
JonathanCreator
WHY WATCH
Jonathan cuts his own family dresser in half with no way back, then turns it into the first floating shelf he has ever built.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
135 words a minute
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO LONGFITSTOO LONG
Three finalists build bench swings in a Home Depot lot for $14,000 and their own showEDITED VIDEOFirst 15 of 46m analysed77HIGH
Zach, who works as a manager and medical writer at a small Massachusetts nonprofit, admits he has never built a bench swing before, and Corey says he forgot two of the three judging criteria.
Covers the first 15 of 46 minutes.
WHO
ZachSpeakermanager and a medical writer at a small nonprofit based in Massachusetts
CoreySpeaker
BrittanySpeakerthe husband and wife team behind Built by Us
JordanSpeakerthe husband and wife team behind Built by Us
WHY WATCH
Zach gets chain custom cut at the pro desk and only then finds a porch swing chain kit on the shelf.
TOP MOMENTSMOMENT SCORE OF 100
0:18Three Finalists, One Freestanding Bench Swing87
