Cut clipping campaign

7 of 7 clips analysed, 7 need a reframe

1. 4Brand clip 2 of 8Brand footage, 20 seconds, Horizontal 16:9

   Reframe to 9:16

   Builders introduce themselves in 90-second intros

   • Clip Potential 56 of 100
   • Opens on a spoken line in the first 3 seconds
   • 1 line of on-screen text
   • TikTok buries polished ads
   • Horizontal, reframe to 9:16

   1. 1Reframe to 9:16, keep the subject in the middle
   2. 2Cut a native hook from it or use it as an end card
   3. 3Add on-screen captions, the brief asks for them
   4. 4In the post caption, add #measuretwice #thecut @measuretwicechannel
   5. 5End on the call to action the brief asks for

   PLAY

2. 5Brand clip 3 of 8Brand footage, 20 seconds, Horizontal 16:9

   Reframe to 9:16

   Farm couple explains joining The Cut show

   • Clip Potential 56 of 100
   • Opens on a spoken line in the first 3 seconds
   • 1 line of on-screen text
   • Horizontal, reframe to 9:16

   1. 1Reframe to 9:16, keep the subject in the middle
   2. 2Add on-screen captions, the brief asks for them
   3. 3In the post caption, add #measuretwice #thecut @measuretwicechannel
   4. 4End on the call to action the brief asks for

   PLAY

3. 6Brand clip 4 of 8Brand footage, 20 seconds, Horizontal 16:9

   Reframe to 9:16

   Host asks viewers to subscribe to Measure Twice

   • Clip Potential 37 of 100
   • Opens on a spoken line in the first 3 seconds
   • UGC promo, native creator style
   • Horizontal, reframe to 9:16

   1. 1Reframe to 9:16, keep the subject in the middle
   2. 2Add on-screen captions, the brief asks for them
   3. 3In the post caption, add #measuretwice #thecut @measuretwicechannel
   4. 4End on the call to action the brief asks for

   PLAY

4. 7Brand clip 5 of 8Brand footage, 20 seconds, Horizontal 16:9

   Reframe to 9:16

   Builder at job site teases elimination on The Cut

   • Clip Potential 36 of 100
   • Opens on a spoken line in the first 3 seconds
   • TikTok buries polished ads
   • Horizontal, reframe to 9:16

   1. 1Reframe to 9:16, keep the subject in the middle
   2. 2Cut a native hook from it or use it as an end card
   3. 3Add on-screen captions, the brief asks for them
   4. 4In the post caption, add #measuretwice #thecut @measuretwicechannel
   5. 5End on the call to action the brief asks for

   PLAY

5. 8Brand clip 6 of 8Brand footage, 20 seconds, Horizontal 16:9

   Reframe to 9:16

   Builder in truck cab on surviving cancer

   • Clip Potential 35 of 100
   • No spoken hook in the first 3 seconds
   • 1 line of on-screen text
   • Horizontal, reframe to 9:16

   1. 1Reframe to 9:16, keep the subject in the middle
   2. 2Add on-screen captions, the brief asks for them
   3. 3In the post caption, add #measuretwice #thecut @measuretwicechannel
   4. 4End on the call to action the brief asks for

   PLAY

6. 9Brand clip 7 of 8Brand footage, 20 seconds, Horizontal 16:9

   Reframe to 9:16

   Man phones Mary about her farm life dream

   • Clip Potential 34 of 100
   • Opens on a spoken line in the first 3 seconds
   • Horizontal, reframe to 9:16

   1. 1Reframe to 9:16, keep the subject in the middle
   2. 2Add on-screen captions, the brief asks for them
   3. 3In the post caption, add #measuretwice #thecut @measuretwicechannel
   4. 4End on the call to action the brief asks for

   PLAY

7. 10Brand clip 8 of 8Brand footage, 20 seconds, Horizontal 16:9

   Reframe to 9:16

   Three men on couch react to builder's phone

   • Clip Potential 30 of 100
   • Opens on a spoken line in the first 3 seconds
   • TikTok buries polished ads
   • Horizontal, reframe to 9:16

   1. 1Reframe to 9:16, keep the subject in the middle
   2. 2Cut a native hook from it or use it as an end card
   3. 3Add on-screen captions, the brief asks for them
   4. 4In the post caption, add #measuretwice #thecut @measuretwicechannel
   5. 5End on the call to action the brief asks for

   PLAY