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Tom Grennan, St Pancras Pop-Up [CLIPPING]
Platform: ClipsterPromo art

Tom Grennan St Pancras Pop-Up clipping campaign

Post on TikTok, Instagram, YouTube

CPM
$2.00 per 1K views
AFTER 5% FEE
$1.90 per 1K views after the 5% platform fee
Join onClip with AIAll campaigns on

About

Tom Grennan's surprise pop-up performance at London St Pancras station. Cut short vertical clips of Tom singing, plus ready clips and b-roll from the footage, for TikTok, Instagram and YouTube. Add text on screen to every post and keep Tom in focus.

Pay per clip

On TikTok

PER CLIP, AFTER 5% FEE

  • 10KVIEWS$1910K views pays $19
  • 50KVIEWS$9550K views pays $95
  • 100KVIEWS$190100K views pays $190
MIN VIEWS
At least 2,000 views a clip
MAX A CLIP
At most $950 a clip after the fee

Your clips

Take home
$950
Per clip
$95
Platform fee
$50
Open pay calculator

WHY THIS SCORE

Beats 86% of clipping campaigns

≈$19 per clip at 10K views

  • PayHigh, good$2.00 per 1K
  • BudgetBig, good$2.1K left, about 1.1M views
  • FillToo early, not measured1% spent in 5 days
  • ConfidenceMedium, fairNew, 5 days of data
  • Payout rulesOK, fairEst. 6 in 10 clips qualify
  • ApprovalNo data yet, not measured
  • ContentOK, fairQuality 61 of 100
  • Little proof yet: $26 paid out−16
  • Medium confidence: new, 5 days of data−2
How we rank

How long will the budget last?

$2,109 of $2,135 is left, spent at about $5 a day.

FORECAST
The budget lasts more than 90 days at this pace
SPENT A DAY
$5
BUDGET LEFT
99% of the budget left

Is the Tom Grennan, St Pancras Pop-Up clipping campaign legit?

Tom has run 2 rounds, 1 of them with a payout on record totalling $613.

THIS CAMPAIGN

REJECT RULES
5

TOM

ROUNDS
2 rounds by Tom
ROUNDS PAID
1 of 2 rounds with a payout on record

CLIPSTER, ALL CAMPAIGNS

Clipping campaign rules

Brief A: clear, 2 red flags (missing essentials and no ad disclosure), use only the brand's footage, no negative portrayal of the brand.

  • Open to join
  • , 0.2% min engagement
  • , 1K min followers
  • , $1.1K max a creator
  • , 50 posts an account at most
  • , 50 posts a day at most
Open the brief

Footage rules

  • Use only the brand's footage
  • Clip only from the linked content folder
  • No footage from outside the content folder

Content limits

  • No negative text, captions or commentary about Tom Grennan or the performance
  • Negative text or captions about Tom grennan / footage outside the content folder
  • No negative portrayal of the brand
Show all 27 rules

Caption and tags

  • Put text on screen on every post, all text on screen and captions must focus on Tom Grennan
  • Text on screen prompts should be rephrased so they feel native to your content

Format rules

  • Put text on screen on every post, focused on Tom Grennan
  • All text on screen prompts must stay positive around Tom Grennan
  • Show text on screen on every post
  • Video posts
  • In English
  • Niche: Tom Grennan's surprise pop-up performance at London St Pancras station, one narrow niche
  • Standard effort, a clean edit
  • Stay on-brief, posts missing text on screen will be declined
  • All text on screen in English

Posting rules

  • Keep Tom Grennan front and center in every post
  • Posts with any negativity will be declined
  • Posts missing on screen text or not matching the brief will be declined

Other rules

  • Do standard clipping, seed out the best moments of the performance
  • Keep it casual and real, like you bumped into him
  • Read the linked brief document
  • Clip this, [content to clip]
  • Standard clipping of the st pancras pop-up
  • Max 1100 USD earnings per creator

MATERIALS

Frame.io share

What to clip

4 ready clips, post today, no editing needed.

1 UGC promo. Post it as is or trim to the hook.

SOURCE READINESS
ASSETS
8
TOTAL FOOTAGE
2m
SAMPLE
8 of 40clips analysed
  • 7 of 8assets share the best format: vertical under 30s
  • 1 of 8clips open on a spoken hook in the first 3 seconds
  • 3 of 8have no speech, add captions or a voiceover
  • 3 of 8carry on-screen text, keep it in frame when cropping

THE SOURCES

  1. UGC PROMOA passerby films the performance from the concourse
  2. READY CLIPCommuters walk past the piano while he plays
  3. READY CLIPA musician sings and plays guitar in a busy station while commuters watch
  4. B-ROLLA man plays guitar in the busy St Pancras station concourse
  5. READY CLIPA person nearby exclaims over the music
  6. B-ROLLA wide overhead shot looks down on him singing below the filled station floor
  7. B-ROLLA singer plays guitar in a station concourse as a crowd gathers around

THE ASSETS

  • A passerby films the performance from the concourseUGC PROMO16sVERTICAL

    A passerby films the performance from the concourse.

    WHY WATCH

    A passerby captures Grennan singing to a crowd in a train station concourse, an unexpected live performance spot.

    • A passerby films the performance from the concourse at 0:01
    • A passerby films the performance from the concourse at 0:03
    • A passerby films the performance from the concourse at 0:07
    • A passerby films the performance from the concourse at 0:11
    READINESS
    90, easy to cut
    HOOK
    Visual, first 3 seconds
    SPEECH
    31 words a minute
    ON-SCREEN TEXT
    None
    CREATIVE
    UGC promo
    FIND TIME
    None
    FORMAT FIT
    FITS
    Open this video in Frame.io
  • Commuters walk past the piano while he playsREADY CLIP11sVERTICAL

    Commuters walk past the piano while he plays.

    • Commuters walk past the piano while he plays at 0:01
    • Commuters walk past the piano while he plays at 0:02
    • Commuters walk past the piano while he plays at 0:05
    • Commuters walk past the piano while he plays at 0:08
    READINESS
    90, easy to cut
    HOOK
    Visual, first 3 seconds
    SPEECH
    6 words a minute
    ON-SCREEN TEXT
    None
    CREATIVE
    Organic
    FIND TIME
    None
    FORMAT FIT
    TOO SHORT
    Open this video in Frame.io
  • A musician sings and plays guitar in a busy station while commuters watchREADY CLIP32sVERTICAL

    A man plays an acoustic guitar in a station concourse and sings while commuters stop to watch. On-screen text reads KAWAI, the brand name behind the clip.

    WHY WATCH

    The live acoustic performance draws the attention of commuters passing through the busy concourse.

    • A musician sings and plays guitar in a busy station while commuters at 0:01
    • A musician sings and plays guitar in a busy station while commuters at 0:07
    • A musician sings and plays guitar in a busy station while commuters at 0:15
    • A musician sings and plays guitar in a busy station while commuters at 0:23
    READINESS
    90, easy to cut
    HOOK
    Visual, first 3 seconds
    SPEECH
    97 words a minute
    ON-SCREEN TEXT
    1 line
    CREATIVE
    Organic
    FIND TIME
    None
    FORMAT FIT
    FITS
    Open this video in Frame.io
  • Tom Grennan pop-up gig at St Pancras stationREADY CLIP25sVERTICAL

    He sings lines about the air he breathes and about healing, and voices trade short lines about trying to find out wherever he goes.

    • Tom Grennan pop-up gig at St Pancras station at 0:01
    • Tom Grennan pop-up gig at St Pancras station at 0:06
    • Tom Grennan pop-up gig at St Pancras station at 0:12
    • Tom Grennan pop-up gig at St Pancras station at 0:18
    READINESS
    90, easy to cut
    HOOK
    Visual, first 3 seconds
    SPEECH
    105 words a minute
    ON-SCREEN TEXT
    1 line
    CREATIVE
    Organic
    FIND TIME
    None
    FORMAT FIT
    FITS
    Open this video in Frame.io
  • A man plays guitar in the busy St Pancras station concourseB-ROLL4sVERTICAL

    A man plays guitar in a busy train station concourse as travelers pass signs for the Underground, Arrivals, Taxis and Bus. A KAWAI sign stands in view behind the live performance.

    WHY WATCH

    A live guitar performance unfolds in the middle of a busy station concourse.

    HOOK
    Visual, first 3 seconds
    SPEECH
    None
    ON-SCREEN TEXT
    5 lines
    CREATIVE
    Organic
    FIND TIME
    None
    FORMAT FIT
    TOO SHORT
    Open this video in Frame.io
  • A person nearby exclaims over the musicREADY CLIP5sVERTICAL

    A person nearby exclaims over the music.

    HOOK
    Spoken, first 3 seconds
    SPEECH
    25 words a minute
    ON-SCREEN TEXT
    None
    CREATIVE
    Organic
    FIND TIME
    None
    FORMAT FIT
    TOO SHORT
    Open this video in Frame.io
  • A wide overhead shot looks down on him singing below the filled station floorB-ROLL7sVERTICAL

    A wide overhead shot looks down on him singing below the filled station floor.

    WHY WATCH

    The wide overhead shot captures the scale of a packed St Pancras concourse around Grennan's pop-up set.

    • A wide overhead shot looks down on him singing below the filled station at 0:01
    • A wide overhead shot looks down on him singing below the filled station at 0:03
    HOOK
    Visual, first 3 seconds
    SPEECH
    None
    ON-SCREEN TEXT
    None
    CREATIVE
    Organic
    FIND TIME
    None
    FORMAT FIT
    TOO SHORT
    Open this video in Frame.io
  • A singer plays guitar in a station concourse as a crowd gathers aroundB-ROLL3sVERTICAL

    A singer performs with a guitar in a station concourse as a crowd gathers around them. People stand and watch the performance.

    HOOK
    Visual, first 3 seconds
    SPEECH
    None
    ON-SCREEN TEXT
    None
    CREATIVE
    Organic
    FIND TIME
    None
    FORMAT FIT
    TOO SHORT
    Open this video in Frame.io

What to make

POST ONFrom the brief: “Clip Tom Grennan's surprise pop-up performance at London St Pancras station and post it to TikTok, IG and YT Shorts.”
  • TikTok
  • Instagram
  • YouTube
BRIEF
Full brief
LENGTHOur analysis: The length of the ready clips
11 to 32s
FORMATOur analysis: The footage is already vertical
9:16

READY TO POST

4 of 4 clips analysed, 2 ready as is, 2 need an edit

Open footage folder
  1. A passerby films the performance from the concourseBrand footage, 16 seconds, Vertical 9:16

    Ready to post as is

    Tom Grennan sings live in St Pancras station

    Clip with AI
    • CLIP POTENTIAL66
    • No spoken hook in the first 3 seconds
    • UGC promo, native creator style
    • Already vertical 9:16
    1. Post it as is or trim to the hook
    2. Add on-screen captions for the spoken lines
    Open this video in Frame.io
  2. Commuters walk past the piano while he playsBrand footage, 11 seconds, Vertical 9:16

    Ready to post as is

    Tom Grennan piano pop-up at St Pancras

    Clip with AI
    • CLIP POTENTIAL60
    • No spoken hook in the first 3 seconds
    • Already vertical 9:16
    1. Post it as is, no cut needed
    2. Add on-screen captions for the spoken lines
    Open this video in Frame.io
  3. A musician sings and plays guitar in a busy station while commuters watchBrand footage, 32 seconds, Vertical 9:16

    Needs your edit

    Musician sings with guitar in station concourse

    Clip with AI
    • CLIP POTENTIAL38
    • No spoken hook in the first 3 seconds
    • 1 line of on-screen text
    • Already vertical 9:16
    1. Trim it to its strongest seconds, no lead in
    Open this video in Frame.io
  4. Tom Grennan pop-up gig at St Pancras stationBrand footage, 25 seconds, Vertical 9:16

    Needs your edit

    Tom Grennan pop-up gig at St Pancras station

    Clip with AI
    • CLIP POTENTIAL38
    • No spoken hook in the first 3 seconds
    • 1 line of on-screen text
    • Already vertical 9:16
    1. Trim it to its strongest seconds, no lead in
    Open this video in Frame.io

HOOK IDEAS SUGGESTIONS

  1. Aduh saat, this is the moment you feel itFrom the line “Aduh saat.” in Ready clip, 0:05, vertical
  2. KAWAI on screen, here is where it startsFrom the on-screen text “KAWAI” in Ready clip, 0:32, vertical
  3. ST PANCRAS, arrivals, taxis, and then thisFrom the on-screen text “ST PANCRAS” in Ready clip, 0:25, vertical

AVOID

  • No outside footage“✕ No footage from outside the content folder”
  • No negative portrayal“✕ No negative text, captions or commentary about Tom Grennan or the performance”

GET THE FOOTAGE

  • The brand provides the clips in a Frame.io share linked in the brief“No footage from outside the content folder”

Next round, rate rises, top-upsGet alerts

Ask your AI agent

How to join the Tom Grennan, St Pancras Pop-Up clipping campaign

Join on Clipster, post on TikTok, Instagram or YouTube and a clip counts from 2,000 views.

Common questions

How much budget is left in the Tom Grennan, St Pancras Pop-Up clipping campaign?

$2,109 of a $2,135 budget is left at 12:12 UTC on 3 Nov 2026.

Which apps count for the Tom Grennan, St Pancras Pop-Up clipping campaign?

Views on 3 apps count: TikTok, Instagram and YouTube.

What does it take to get paid?

A clip needs 2,000 views before it earns.

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