What to clip
CLIP POTENTIAL72HIGH4 ready clips, post today, no editing needed.
1 UGC promo. Post it as is or trim to the hook.
Featuring Jesus and Kai Cenat
- SOURCE READINESS
- 90Post ready
- TOTAL FOOTAGE
- 6m
- SAMPLE
- 8 of 15clips analysed
- 5 of 8assets share the best format: horizontal under 30s
- 4 of 7clips open on a spoken hook in the first 3 seconds
- 6spoken lines worth captioning
- 4strong moments in 4 minutes analysed
MATERIAL MIX
- READY CLIPS60s
- UGC PROMO13s
- EDITED VIDEO4m
- B-ROLL21s
THE ASSETS
Brand video, 4:04, horizontalEDITED VIDEO77HIGH
A 4 minute brand video with one speaker, in English. 4 strong moments, the best at 0:13: DC3 opens with a defiant anthem.
- READINESS
- 90, post ready
- MOMENT STRENGTH
- 77 of 100
- SPOKEN OPENERS
- 6 cuts open on a line
- SPEECH
- 65 words a minute
- FIND TIME
- None, post as is
- 9:16 CROP FIT
- 61 of 100
- FORMAT FIT
- CUT CLIPS
Man in suit reacts with shock in theater audienceUGC PROMO13sHORIZONTAL39LOW
A 13 second brand UGC promo.
- READINESS
- 90, post ready
- HOOK
- Visual, first 3 seconds
- SPEECH
- None
- ON-SCREEN TEXT
- None
- CREATIVE
- UGC promo
- FIND TIME
- None, post as is
- FORMAT FIT
- REFRAME
Streamer reacts with shock in gaming chairREADY CLIP17sSQUARE37LOW
A 17 second brand clip with 3 speakers, in English.
- READINESS
- 90, post ready
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 64 words a minute
- ON-SCREEN TEXT
- None
- CREATIVE
- Organic
- FIND TIME
- None, post as is
- FORMAT FIT
- FITS
KSI reacts on webcam with friend behindREADY CLIP24sHORIZONTAL35LOW
A 24 second brand clip with one speaker, in English.
- READINESS
- 90, post ready
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 38 words a minute
- ON-SCREEN TEXT
- None
- CREATIVE
- Organic
- FIND TIME
- None, post as is
- FORMAT FIT
- REFRAME
Man in headphones reacts in bedroomREADY CLIP10sHORIZONTAL34LOW
A 10 second brand clip with one speaker, in English.
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 61 words a minute
- ON-SCREEN TEXT
- None
- CREATIVE
- Organic
- FIND TIME
- None, post as is
- FORMAT FIT
- REFRAME
IShowSpeed green screen reaction clipB-ROLL12sVERTICAL34LOW
A 12 second brand b-roll reel.
- READINESS
- 90, post ready
- HOOK
- Visual, first 3 seconds
- SPEECH
- None
- ON-SCREEN TEXT
- None
- CREATIVE
- Organic
- FIND TIME
- None, post as is
- FORMAT FIT
- TOO SHORT
Streamer laughs in disbelief on Discord streamREADY CLIP9sHORIZONTAL33LOW
A 9 second brand clip with 3 speakers, in English.
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 167 words a minute
- ON-SCREEN TEXT
- 8 lines
- CREATIVE
- Organic
- FIND TIME
- None, post as is
- FORMAT FIT
- REFRAME
Kai Cenat reacting in gaming chair on streamB-ROLL9sHORIZONTAL25LOW
A 9 second brand b-roll reel.
- HOOK
- Visual, first 3 seconds
- SPEECH
- None
- ON-SCREEN TEXT
- None
- CREATIVE
- Organic
- FIND TIME
- None, post as is
- FORMAT FIT
- REFRAME
MOMENTS
Brand video, 4:04, horizontal
3 more moments
1 video could not be read: no usable audio
What to make
- CLIPS
- 4strong momentsOur analysis
- LENGTH
- 10 to 60secondsBrief
- FORMAT
- 9:16ReframeOur analysis
- POST ON
- TikTokREFRAME
- InstagramREFRAME
- YouTubeREFRAME
Brief
FROM
Cut the best moments from a 4 minute video
Plus 3 ready clips to post as is
Our analysis6 strong cut points found in the footageTHE CLIPS, BEST FIRST
Brand clip 1 of 8
Brand footage4:04HORIZONTAL
A 4 minute brand video with one speaker, in English. 4 strong moments, the best at 0:13: DC3 opens with a defiant anthem.
Open footage folder10:13 to 0:3119 seconds
DC3 opens with a defiant anthem
Brand clip 1 of 8, at 0:13
- Moment score 85 of 100
- Opens on a spoken line
- 9:16 fit 70, crops cleanly
- 1Cut 0:13 to 0:31, 19 seconds
- 2Open on the first spoken line, no lead in
- 3Crop to 9:16, the subject stays in frame
- 4Add on-screen captions for the spoken lines
20:36 to 0:4711 seconds
DC3's 'we'll find a way' chorus
Brand clip 1 of 8, at 0:36
- Moment score 77 of 100
- Opens on a spoken line
- 9:16 fit 70, crops cleanly
- 1Cut 0:36 to 0:47, 11 seconds
- 2Open on the first spoken line, no lead in
- 3Crop to 9:16, the subject stays in frame
- 4Add on-screen captions for the spoken lines
32:40 to 3:0525 seconds
DC3's rapid-fire verse on unity
Brand clip 1 of 8, at 2:40
- Moment score 68 of 100
- Opens on a spoken line
- 9:16 fit 55, crop with care
- 1Cut 2:40 to 3:05, 25 seconds
- 2Open on the first spoken line, no lead in
- 3Crop to 9:16 and keep the subject in the middle
- 4Add on-screen captions for the spoken lines
THE READY CLIPS, BEST FIRST
4 of 4 clips analysed, 3 need a reframe, 1 needs an edit
Open footage folder4Brand clip 2 of 8Brand footage, 13 seconds, Horizontal 16:9
Reframe to 9:16
Man in suit reacts with shock in theater audience
- Clip Potential 39 of 100
- No spoken hook in the first 3 seconds
- UGC promo, native creator style
- No speech, add captions
- Horizontal, reframe to 9:16
- Fits the brief's length
- 1Reframe to 9:16, keep the subject in the middle
- 2Add captions or on-screen text, the clip has no speech
5Brand clip 3 of 8Brand footage, 17 seconds, Square 1:1
Reframe to 9:16
Streamer reacts with shock in gaming chair
- Clip Potential 37 of 100
- Opens on a spoken line in the first 3 seconds
- Square, reframe to 9:16
- Fits the brief's length
- 1Reframe the square picture to 9:16, keep the subject in the middle
- 2Add on-screen captions for the spoken lines
6Brand clip 4 of 8Brand footage, 24 seconds, Horizontal 16:9
Reframe to 9:16
KSI reacts on webcam with friend behind
- Clip Potential 35 of 100
- Opens on a spoken line in the first 3 seconds
- Horizontal, reframe to 9:16
- Fits the brief's length
- 1Reframe to 9:16, keep the subject in the middle
- 2Add on-screen captions for the spoken lines
7Brand clip 6 of 8Brand footage, 12 seconds, Vertical 9:16
Needs your edit
IShowSpeed green screen reaction clip
- Clip Potential 34 of 100
- No spoken hook in the first 3 seconds
- No speech, add captions
- Already vertical 9:16
- Fits the brief's length
- 1Trim it to its strongest seconds, no lead in
- 2Add captions or on-screen text, the clip has no speech
MUST INCLUDE
- Put the lyrics on screen“Faith, clean lyrics”
AVOID
- No negative portrayal“No negativity, any negativity gets declined”
- No profanity“Keep all text and captions clean, no swearing”
HOW TO GET THE FOOTAGE
- The brand provides the clips in a Frame.io share linked in the briefBrief“Only clip from the content folder above”
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