Brief B: solid, 3 red flags (keep posts live, missing essentials and no ad disclosure), use only the brand's footage and do not tag other brands, people, or outside links. The brand shares a brief document.
The Ring Rover Cam rolls through an office as its name appears on screenSCRIPTED AD20s53FAIR
The Ring Rover Cam rolls through an office while its screen shows the word ring and Live View in progress. The screen then reveals the device's full name, Ring Rover Cam.
WHY WATCH
The teaser hides and then reveals the Ring Rover Cam's name over a live view running on the device itself.
READINESS
45, needs cutting
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
3 lines
CREATIVE
Scripted ad
FIND TIME
None
FORMAT FIT
FITS
Ring's Drone Cam flies around a home as floating comments call the flying camera sci-fi made realSCRIPTED AD15s53FAIR
Floating comment reactions and a spoken hook show the Ring Drone Cam, a flying home security camera, zooming around a home, with on-screen text saying security cameras are reaching a new level.
WHY WATCH
The comments debate whether the Drone Cam will be invitation-only or eventually available to everyone, while joking that every geek is getting one despite its flaws.
READINESS
45, needs cutting
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
8 lines
CREATIVE
Scripted ad
FIND TIME
None
FORMAT FIT
FITS
A drone flies low through an empty office hallway in a Ring promo clipUGC PROMO15s51FAIR
A drone flies low through an empty office hallway, and the Ring brand name appears on screen.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
1 line
CREATIVE
UGC promo
FIND TIME
None
FORMAT FIT
TOO SHORT
A drone skims low down a glossy hallway in a scripted Ring adSCRIPTED AD15s42LOW
A drone skims low over a shiny hallway floor, gliding down the glossy corridor while on-screen text displays the word ring.
WHY WATCH
The ad is built around the low drone flythrough of the glossy hallway, with the only on-screen text identifying the brand as ring.
READINESS
45, needs cutting
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
1 line
CREATIVE
Scripted ad
FIND TIME
None
FORMAT FIT
TOO SHORT
A white drone hovers under the ceiling lights of an office roomB-ROLL5s37LOW
A white drone hovers indoors beneath the ceiling lights of an office room, holding its position above the floor.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO SHORT
A handheld camera tilts down over patterned office carpet and moves toward a frosted glass wallUGC PROMO9s29LOW
A handheld camera tilts down over patterned office carpet and moves toward a frosted glass wall. The word ring then appears on screen for the Ring brand.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
1 line
CREATIVE
UGC promo
FIND TIME
None
FORMAT FIT
TOO SHORT
A Ring ad runs a drone-camera demo as a moody bar scene at glass doorsSCRIPTED AD27s27LOW
A Ring Drone Cam demo plays as a dark, cinematic montage while two people face each other behind glass doors in a dim bar. On-screen text says Ring Alarm and Ring Sensors are sold separately, and a disclaimer notes some product depictions are computer-generated.
WHY WATCH
The ad carries a disclaimer that some product depictions are computer-generated, while pitching the drone-camera demo as a moody bar scene.
READINESS
45, needs cutting
HOOK
Visual, first 3 seconds
SPEECH
2 words a minute
ON-SCREEN TEXT
5 lines
CREATIVE
Scripted ad
FIND TIME
None
FORMAT FIT
REFRAME
A drone camera glides through a Ring office corridor past glass wallsSCRIPTED AD35s22LOW
A drone camera travels through a glossy Ring office corridor, passing glass walls inside the space. The word ring appears on screen as the first-person view moves through the office.
WHY WATCH
The drone glides through the Ring office in one continuous first-person shot, giving a seamless tour of the space.
READINESS
45, needs cutting
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
1 line
CREATIVE
Scripted ad
FIND TIME
None
FORMAT FIT
FITS
Top clips
Top clips10 most viewed approved posts this round, examples, not footage.