Blizzard's World of Warcraft: Forever. Cut short clips from the trailers, gameplay and panels, showing the game world, and post them on TikTok and YouTube.
Brief B: solid, 4 red flags (keep posts live, missing essentials, no ad disclosure and platforms differ), use only the brand's footage and french content only, including captions and on-screen text. The brand shares a brief document.
A World of Warcraft trailer rises from underwater to a sunset tower and shows new rewardsTRAILER3m86HIGH
An underwater camera rises toward a tower at sunset as on-screen text announces World of Warcraft. A montage of game footage plays while text displays new items and rewards coming to the game.
WHY WATCH
The trailer reveals new items and rewards for World of Warcraft over an underwater shot rising toward a tower at sunset.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
1 words a minute
ON-SCREEN TEXT
2 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO LONG
A BlizzCon presenter unveils World of Warcraft Forever, a Classic-era version locked at level 60 for goodEDITED VIDEO9m84HIGH
A presenter on the BlizzCon stage unveils World of Warcraft Forever, a new Classic-era version of the game, and tells players to gather their old and new friends and get ready for Azeroth. He announces the game arrives in seven weeks, on November 4, and says the beta starts this Thursday, with people at the show able to play as long as they want.
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He places the story after Warcraft 3, roughly in the first year of Classic, and says players level up to 60 and then stay there for an indefinite period. He promises a new beginning that never ends, where players forge their own path, and says the cap stays so nobody rushes ahead and leaves their achievements and friends behind.
WHY WATCH
The reveal pins a November 4 launch and a Thursday beta while freezing the level cap at 60 indefinitely, keeping the community on its old content.
A column of fire bursts up between armored figures in a burning forestTRAILER10s83HIGH
Armored figures stand in a burning forest before a huge column of fire erupts between them.
WHY WATCH
The clip shows a WoW cinematic fire spell going off in a burning forest.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Claystone pitches War Forever's base campfires, 600+ recipes and a transmog classic mode at BlizzConEDITED VIDEO15m of 52m read82HIGH
In the first 15 minutes, Claystone, associate production director on War Forever, opens the deep dive and replaces the cooking fire with a base campfire where players rest, repair, use merchants and pick up one-hour buffs. He says War Forever adds more than 600 new recipes across every profession and level range.
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He pitches a classic mode that switches off other players' transmogrification visibility, and says uncommon and rare dungeon loot hands its appearance to every eligible player who picks it up, while epic appearances stay bound to the looter to keep their prestige. Hannah Resendes, lead software engineer, then takes over and unveils the Legacy system, which she says rewards the leveling journey rather than the destination.
Covers the first 15 of 52 minutes.
WHO
ClaystoneHost
Hannah ResendesSpeaker
WHY WATCH
The panel takes on the transmogrification controversy with a classic mode and loot that shares appearances automatically.
World of Warcraft Forever adds a new race, four zones and a 40-player launch raidEDITED VIDEO4m80HIGH
A narrator announces World of Warcraft Forever and counts over 1,000 new quests, four new zones, nine dungeons and two raids. He says the expansion is fully additive and replaces neither Classic nor Modern, and he traces that direction back to Season of Discovery, where players returned to familiar zones to dig up secrets.
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He shows a dead end in les Carmines opening onto the new Rives Claires, where Alliance players meet la confrérie du cheval and Horde players meet a local ogre clan. He introduces the éolides as the new playable race, whose air-walking racial turns a fall into a controlled glide, and lists new race-class pairings that he says include dwarf shamans, gnome priests and troll warlocks.
WHY WATCH
The éolides arrive as a new playable race whose air-walking racial turns a fall into a controlled glide, while the 40-player repère de nixia raid lands at launch.
![[FRANCE] Blizzard, World of Warcraft Forever](/media/pictures/1963/0cfa885af58e-656.webp)
![[NORDICS] Blizzard, World of Warcraft Forever](/media/pictures/1964/0cfa885af58e-656.webp)
