Vi City's music videos HIM SPECIAL and ICYY. Cut 7 to 20 second moments for TikTok, Instagram and YouTube, picking hooks, choruses and transitions that push the story forward. Keep the original music audible.
Brief B: solid, 2 red flags (no ad disclosure and no deadline), use only the brand's footage, 7 to 20 seconds long. The brand shares two footage links.
Vi City, Ari Stylez, Phoinix Keyz and Mike J trade verses on the back-and-forth chorus of 'Icyy'EDITED VIDEO3m77HIGH
Vi City, Ari Stylez, Phoinix Keyz and Mike J sing 'Icyy', a sped-up track with a back-and-forth chorus about a girl who has a man at home but wants another man. A third vocalist admits he knows it is not his, and says it again when the chorus returns.
WHO
Vi CityPerformer
Ari StylezPerformer
Phoinix KeyzPerformer
Mike JPerformer
WHY WATCH
The chorus repeats three times while one vocalist keeps admitting he knows the encounter is not his, which anchors the whole back-and-forth.
Vi City performs the sped-up track Him Special and boasts of fifty bands on his wristTRAILER2m76HIGH
Vi City performs the sped-up track Him Special in music video scenes. He says he has phone deals, says he hit a lick and says his whole life has changed now.
WHO
Vi CityPerformer
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
76 words a minute
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
MOMENTS
MOMENT SCORE OF 100
Vi City, Ari Stylez, Phoinix Keyz and Mike J trade verses on the back-and-forth chorus of 'Icyy'
