The Weeknd, Hong Kong Performance Clipping
Post on TikTok, Instagram
- CPM
- $1.50 per 1K views
About
The Lowdown is a show with trailer footage running about 1 minute each. Cut short moments from the trailers for TikTok.
What to clip
8 trailers to cut. Lead each clip with its strongest beat.
About 32 minutes a clip, finding and cutting.
Featuring Lil Uzi
- SOURCE READINESS
- ASSETS
- 8
- TOTAL FOOTAGE
- 2m
- SAMPLE
- 8 of 15clips analysed
- 8 of 8assets share the best format: horizontal under 30s
- 6 of 8clips open on a spoken hook in the first 3 seconds
- 1 of 8has no speech, add captions or a voiceover
- 7 of 8carry on-screen text, keep it in frame when cropping
THE SOURCES
- TRAILERThree voices trade lines about pretending to be together over scenes from The Lowdown
- TRAILERA bar crowd answers a direct question about being good at talking to people
- TRAILERA speaker says Not married and the on-screen text reads DUMP HIM
- TRAILERA man in a diner asks another if he was ever close and hears a flat no
- TRAILERGinger offers himself at your service, then says he wants the other speaker's friend
- TRAILERThree speakers trade quick lines about pretending to be together and getting in the car
- TRAILERRae's scenes cut to Burn It Down as voices trade questions about trust in a montage edit
THE ASSETS
Three voices trade lines about pretending to be together over scenes from The LowdownTRAILER18sHORIZONTAL
Over scenes from The Lowdown, a voice asks to pretend to be with them, another says they will get in the car, and a third says to pretend they are with you.
- READINESS
- 90, easy to cut
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 61 words a minute
- ON-SCREEN TEXT
- 1 line
- CREATIVE
- Organic
- FIND TIME
- None
- FORMAT FIT
- REFRAME
A bar crowd answers a direct question about being good at talking to peopleTRAILER16sHORIZONTAL
A person in a bar asks if someone seriously believes they are skilled at talking to people. Two others answer right away, one saying Hell and the next saying Yeah.
WHY WATCH
The blunt question lands and the answer comes fast, with two speakers chiming in Hell and Yeah within seconds.
- READINESS
- 90, easy to cut
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 50 words a minute
- ON-SCREEN TEXT
- 3 lines
- CREATIVE
- Organic
- FIND TIME
- None
- FORMAT FIT
- REFRAME
A speaker says Not married and the on-screen text reads DUMP HIMTRAILER11sHORIZONTAL
A speaker answers Not married, and the on-screen text repeats the words and adds DUMP HIM. Another speaker then asks whether they are married.
WHY WATCH
The clip pairs the answer Not married with the blunt on-screen instruction DUMP HIM, before the question Are you married flips the exchange.
- READINESS
- 90, easy to cut
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 27 words a minute
- ON-SCREEN TEXT
- 2 lines
- CREATIVE
- Organic
- FIND TIME
- None
- FORMAT FIT
- REFRAME
A man in a diner asks another if he was ever close and hears a flat noTRAILER18sHORIZONTAL
In a diner, one man asks another if he was ever close, and the other answers no. He adds that he is not the kind of person to be close to, a blunt rejection that leaves the question hanging over the tense table.
WHY WATCH
The flat answer turns a simple question into a harsh judgment, cutting off any closeness between the two men.
- READINESS
- 90, easy to cut
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 55 words a minute
- ON-SCREEN TEXT
- 3 lines
- CREATIVE
- Organic
- FIND TIME
- None
- FORMAT FIT
- REFRAME
Man in cowboy hat adjusts sunglasses, clips montageTRAILER13sHORIZONTAL
A 13 second brand trailer.
- READINESS
- 90, easy to cut
- HOOK
- Visual, first 3 seconds
- SPEECH
- None
- ON-SCREEN TEXT
- None
- CREATIVE
- Organic
- FIND TIME
- None
- FORMAT FIT
- REFRAME
Ginger offers himself at your service, then says he wants the other speaker's friendTRAILER14sHORIZONTAL
A hat-wearing man calls himself Ginger and says he is at the other speakers' service, then says he wants one speaker's friend and insists he is allowed to. Another speaker says he wants that, and later a speaker complains of being in a stupor and says he is about to call someone, while a third speaker says to tell them to get him out of there.
WHO
- GingerSpeaker
- Zeedy WillCreator
WHY WATCH
Ginger offers himself at your service and immediately switches to saying he wants the other speaker's friend, and the scene ends with a speaker threatening to call someone to get him removed.
- READINESS
- 90, easy to cut
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 215 words a minute
- ON-SCREEN TEXT
- 1 line
- CREATIVE
- Organic
- FIND TIME
- None
- FORMAT FIT
- REFRAME
Three speakers trade quick lines about pretending to be together and getting in the carTRAILER21sHORIZONTAL
Three speakers trade quick lines of captioned dialogue from The Lowdown, as one tells someone to pretend they are with him. Another speaker says to get in the car, and a third says to pretend that they are with them.
WHY WATCH
The rapid back-and-forth keeps circling back to pretending to be with someone, giving the montage its running joke.
- READINESS
- 90, easy to cut
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 53 words a minute
- ON-SCREEN TEXT
- 2 lines
- CREATIVE
- Organic
- FIND TIME
- None
- FORMAT FIT
- REFRAME
Rae's scenes cut to Burn It Down as voices trade questions about trust in a montage editTRAILER15sHORIZONTAL
A montage edit cuts together scenes of Rae to Burn It Down while a tense exchange plays over them. A voice urges someone to act normal before they get too invested, asks why they can be trusted, and asks whether they will be taken for granted.
WHY WATCH
The montage pairs Rae's scenes with dialogue that builds a conflict about whether someone can be trusted and taken for granted.
- READINESS
- 90, easy to cut
- HOOK
- Visual, first 3 seconds
- SPEECH
- 137 words a minute
- ON-SCREEN TEXT
- 1 line
- CREATIVE
- Organic
- FIND TIME
- None
- FORMAT FIT
- REFRAME
