Laila! clips drawn from her Pigeons and Planes interview, her Apple Music talk on The Ebro Show, and the We'll Never Be This Young Again music video. Cut 10 second to 1 minute moments with Laila! in frame, add matching English text on screen, and post to TikTok, Instagram and YouTube. Always keep the exclamation point in her name.
Brief B: solid, 4 red flags (missing essentials, no ad disclosure, rate differs and no deadline), use only the brand's footage, focus every on-screen text line and caption on Laila.
Laila! tells Ekelene she taught herself to produce her debut Gap Year! in high schoolEDITED VIDEO15m of 40m readHORIZONTAL82HIGH
In the first 15 minutes, Laila! opens the interview by saying she once felt hopeless and is glad she chose to keep living and be here at 20.
Read more
Ekelene asks about the two years since her last project, and Laila! says she traveled, fell in love and grew up, after leaving her first high school following a fight for a music and art school. Laila! says she learned production on her own because she would rather make her own songs than wait on someone else, executive produced her new project with one track by Abdul Malik, and graduated at 17 on extra credits from an eighth grade course and COVID-era pass grades. Ekelene and Laila! trade the statistic that only 4% of producers are women, and Laila! calls women producers unicorns nobody asks about.
Laila! sings and dances through the official video for We'll Never Be This Young AgainTRAILER2mHORIZONTAL81HIGH
Laila! opens the video with an extreme close-up of her mouth singing the first lines about being someone's best friend.
Read more
She sings that the sky is broken and that she might be fine, and offers her love. In a yellow top and colorful shorts she dances as she sings that you could be her best friend and they will never be this young.
WHO
Laila!Performer
WHY WATCH
The video opens on an extreme close-up of a mouth singing before cutting to Laila! dancing in a yellow top and colorful shorts.
Laila! on New Album, SZA, Falling in Love, Going Viral, and MoreEDITED VIDEO15m of 40m readHORIZONTAL80HIGH
Laila! executive produces her new album and recalls writing Angel for Teezo Touchdown
She argues women account for about 33% of current hits but only 4% of producers, and that people assume someone else is behind her production even though making the beats is her whole thing. She recounts writing and producing Angel with Teezo Touchdown, her first song for another artist, including a rap verse written from a male perspective.
Read more
She says hearing old Gap Year! songs feels like reading an old page from her diary, and Caraballo asks whether having a father who is a music legend makes her protective of her sound.
I learned all myselfFrom the line “No, I learned all myself.” in Brand video, 40:20, horizontal at 7:34
MUST INCLUDE
Use this sound: We’ll Never Be This Young Again, Laila!
Add captions“✓ Always write Laila! with the exclamation point, in text on screen and captions”
AVOID
No negative portrayal“✕ No negative text, captions or commentary about Laila! or her music”
Stay on the campaign topic
GET THE FOOTAGE
The brand provides the clips in a Frame.io share linked in the brief“Clip the best moments from Laila!'s Pigeons and Planes interview, the We'll Never Be This Young Again music video and her Apple Music interview on The Ebro Show, and post them to TikTok, IG and YT...”
Clip from the YouTube videos linked in the brief“Pigeons and Planes interview [link]”
![Laila! [CLIPPING V2] *updated*](/media/pictures/1748/7d73d5c06d7f-656.webp)
