The Attractive Man Dating and Approach clipping campaign

THE ASSETS

• A dating coach tells men to subtly qualify beautiful women on dates so they start chasing themREADY CLIP45s61FAIR

  A dating coach argues that the more attractive a woman is, the fewer men qualify her, so he tells men to qualify her subtly on a date without overdoing it.

  READINESS

  90, easy to cut

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  Spoken, first 3 seconds

  SPEECH

  206 words a minute

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  8 lines

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• A dating coach tells men to stop questioning women and guess their West Coast vibe insteadREADY CLIP1m61FAIR

  A dating coach promises men they can instantly sound more attractive, then calls out their habit of asking a woman question after question. He tells men to make statements instead, and demonstrates by guessing a woman has a West Coast vibe rather than asking where she is from.

  WHY WATCH

  He hands viewers a concrete swap: guess a West Coast vibe instead of asking where she is from, and let her correction do the work.

  READINESS

  90, easy to cut

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  Spoken, first 3 seconds

  SPEECH

  224 words a minute

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  7 lines

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  TOO LONGFITSTOO LONG

• A dating coach reads the exact texts he sends a woman to lock in a Thursday night dateREADY CLIP1m61FAIR

  A dating coach shows the word-for-word texts he sends after getting a woman's number, starting with an opener about bumping into her earlier that day and how nervous she looked when he said hi. He warns men not to ask her out in the very first text, since that comes too soon, and says most men ruin things by over-texting instead of steering toward a date.

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  He says women typically reply that they were surprised and that it never happens to them, and then he digs for logistics, asking where she lives and whether she is a daytime picnic or nighttime drinks person. He tells her he knows a top lounge and to keep Thursday night free, making a statement rather than asking a question.

  WHY WATCH

  The coach reads the exact first text he actually sends clients' matches, plus the counterintuitive rule of never asking her out in the first message.

  READINESS

  90, easy to cut

  HOOK

  Spoken, first 3 seconds

  SPEECH

  232 words a minute

  ON-SCREEN TEXT

  8 lines

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  Organic

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  TOO LONGFITSTOO LONG

• Dating coach explains why bragging backfiresREADY CLIP2m61FAIR

  A dating coach says the guys who try hardest to impress a woman rarely land a second date, and lists bragging, name-dropping and flexing as moves that backfire. He jokes that you could say you work at McDonald's as the drive-thru attendant, and says she later learns about your big business and decides you never needed to impress her.

  READINESS

  90, easy to cut

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  Spoken, first 3 seconds

  SPEECH

  205 words a minute

  ON-SCREEN TEXT

  8 lines

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  Organic

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  TOO LONG

• Dating coach: save the Lamborghini for laterREADY CLIP43s61FAIR

  A dating coach says he tells clients who drive Lamborghinis not to pick a woman up in one on a first date, and to let her see the car later, in his garage that night or on the second date. He argues that not trying to impress her is exactly what impresses her, and that skipping the car shows a man believes he needs no job or vehicle to win her over, which he calls self-confidence.

  WHY WATCH

  The counterintuitive move of hiding a Lamborghini so her later discovery of it reads as self-confidence rather than showing off.

  READINESS

  90, easy to cut

  HOOK

  Spoken, first 3 seconds

  SPEECH

  197 words a minute

  ON-SCREEN TEXT

  6 lines

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• A dating coach tells men to stop asking for her number and command the swap insteadREADY CLIP20s60FAIR

  A speaker quotes the usual way a man asks for a woman's number, then argues the question signals low confidence and doubt that she is attracted. He swaps the question for a command, pitching a statement like exchanging numbers after telling her she seems cool, and replaces the ask about another bar with a direct invitation to go.

  WHY WATCH

  He hands over the replacement lines word for word and repeats the same swap for inviting a woman to another bar.

  READINESS

  90, easy to cut

  HOOK

  Visual, first 3 seconds

  SPEECH

  222 words a minute

  ON-SCREEN TEXT

  7 lines

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• A dating coach tells men to skip bars and apps and approach women at coffee shops and parksUGC PROMO2m59FAIR

  A dating coach warns that men who only meet women at bars, clubs and on dating apps set themselves up to fail, because those venues pit them against dozens or thousands of rivals for one woman's attention. He argues that women fantasize about a charming guy approaching them at a bookstore or while they walk their dog in the park, and claims women say they are never approached in everyday situations but wish it would happen.

  READINESS

  90, easy to cut

  HOOK

  Spoken, first 3 seconds

  SPEECH

  186 words a minute

  ON-SCREEN TEXT

  8 lines

  CREATIVE

  UGC promo

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  TOO LONG

• A dating coach tells men to swap the first-date handshake for a hug or a kiss on the cheekREADY CLIP48s58FAIR

  A dating coach tells men there is a correct and an incorrect way to begin a date and warns that most men skip physical touch, so the date starts to feel like a job interview. He calls the handshake men give a woman at first meeting too formal, says never to do it even if they met online, and recommends a big hug or a kiss on the cheek to break the touch barrier right away, advising men to treat the woman as if she is already their lover.

  READINESS

  90, easy to cut

  HOOK

  Spoken, first 3 seconds

  SPEECH

  228 words a minute

  ON-SCREEN TEXT

  7 lines

  CREATIVE

  Organic

  FIND TIME

  None

  FORMAT FIT

  FITS