P4R UNBX Marc Simoncini clipping campaign

THE ASSETS

• A questioner offers €10,000,000 for giving up love, then for a five-year convent stayREADY CLIP26s61FAIR

  A questioner offers a respondent €10,000,000 on the condition that she never makes love again, and the respondent refuses to give up love for the money. The questioner then offers the €10,000,000 again but requires a five-year stay with nuns before the money can be spent.

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  The respondent accepts the convent condition with great pleasure and says she will produce a lot. The questioner says she will reflect on her life.

  WHY WATCH

  The respondent's firm refusal of money for giving up love flips into an enthusiastic yes to the absurd convent deal, where she imagines being locked up.

  READINESS

  90, easy to cut

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  Spoken, first 3 seconds

  SPEECH

  246 words a minute

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  5 lines

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• A speaker recalls Meetic's $500 million stock listing and counts its 3.4 million babiesREADY CLIP19s60FAIR

  A speaker recalls Meetic's stock market listing and a 500-million-dollar valuation, then gathers the team in an office and tells them it is war. He lays out two roads: sell and stop where he is, or keep going.

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  He says what he wanted was to create couples, and that 4 million babies came out of it. He compares that result to having made the whole city of Toulouse.

  WHY WATCH

  He counts 3.4 million babies out of Meetic and likens the scale to building the city of Toulouse, right after weighing whether to sell up or keep going.

  READINESS

  90, easy to cut

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  Spoken, first 3 seconds

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  247 words a minute

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  5 lines

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• A voice jokes that a family is a startup and you were born after the funding roundREADY CLIP11s60FAIR

  A voice tells another that it understands why they have a feeling of not really existing, and the other answers that they do exist, after all. The first voice then jokes that if a family were a startup, you were born after the funding round, and adds that there was no more money left for you. The whole bit ends on a single flat grunt.

  WHY WATCH

  The punchline reframes the family as a startup whose funding round came and went before your birth, and the entire exchange lands on one flat reply.

  READINESS

  90, easy to cut

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  Spoken, first 3 seconds

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  219 words a minute

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  TOO SHORT

• Two speakers clash over whether a wife not saying bonjour counts as violenceREADY CLIP23s60FAIR

  One speaker asks the other to imagine their wife getting up every morning without saying bonjour, then says it is not pleasant and is a problem but not violence. The other speaker argues that not saying hello is a form of indifference and that indifference is one of the biggest violences.

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  When the first asks whether it is not yet violence, the second says you look at some asshole rather than at me and you sleep side by side, which is extremely violent.

  WHY WATCH

  The exchange turns on the second speaker calling sleeping side by side without looking extremely violent and indifference the worst violence, against the first insisting a silent wife is a problem but not violence.

  READINESS

  90, easy to cut

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  Spoken, first 3 seconds

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  286 words a minute

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  5 lines

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• A speaker names je te connais par cœur the greatest love phrase and turns it into the end of the relationshipREADY CLIP13s60FAIR

  A speaker names je te connais par cœur as the greatest phrase of love and argues it means the other person is no longer a mystery. They argue that once you know someone by heart, you stop taking time to listen to and understand them.

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  They conclude that when you have done the full tour of someone, the relationship is over. The clip ends with a quick back-and-forth of agreement.

  WHY WATCH

  The speaker flips the most romantic phrase into a warning: knowing someone by heart means the mystery is gone and the relationship is finished.

  READINESS

  90, easy to cut

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  Spoken, first 3 seconds

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  317 words a minute

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  5 lines

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  TOO SHORT

• A speaker claims they can go five years without making love and vows to report backREADY CLIP29s32LOW

  One speaker asks what someone cannot do without for five years, and the other answers that they cannot go without making love. The second speaker claims they can go five years without making love and will report back on the experience.

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  The first speaker calls it an experiment and asks how to spend five years without doing exactly that. One says it will work for £1, while the other says it might bring in more than 10,000,000.

  WHY WATCH

  One speaker vows to abstain for five years and report back, while the other prices the plan at £1 against a return of more than 10,000,000.

  READINESS

  90, easy to cut

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  Spoken, first 3 seconds

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  231 words a minute

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  5 lines

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• A woman recounts media attacks over her partner count and argues it means nothingREADY CLIP21s32LOW

  An unnamed woman says she was recently attacked in the media over the story of her partner count. When another speaker asks her the number, she gives one, and a speaker insists she should not have.

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  She argues that the focus on the number of partners is a real problem. She claims that having a high number of partners says nothing about a person's value.

  WHY WATCH

  She admits she gave her number, then argues giving it was a mistake and that partner count says nothing about a person's value.

  READINESS

  90, easy to cut

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  Spoken, first 3 seconds

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  263 words a minute

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  5 lines

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• Two French speakers argue men's stronger sexual need is really confusion between need, drive and desireSCRIPTED AD34s25LOW

  Two French speakers debate why men seem to have stronger sexual needs, with one arguing the difference comes from confusing sexual need with sexual drive and desire. That speaker says sexual drive appears after a bad, stressful, boring or frustrating day, and that people chase sexual pleasure for relief, relaxation and wellbeing.

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  The other speaker counters that women last two hours fifteen and recommend it, while men finish in five seconds, and calls them hopeless, made of cardboard.

  WHY WATCH

  One speaker bluntly reframes men's supposedly higher sexual need as a confusion between need, drive and desire, while the other jokes that men finish in five seconds while women last two hours fifteen.

  READINESS

  45, needs cutting

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  Spoken, first 3 seconds

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  241 words a minute

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  6 lines

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  Scripted ad

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