Clip Michael Jackson's "Thriller" footage: his zombie performance, Halloween scenes from TV and film, and Halloween montages. Hook within 2 seconds and put the biggest visual on the beat. Post to TikTok and Instagram.
Brief A: clear, 3 red flags (missing essentials, no ad disclosure and no deadline), the brand's footage and your own and every post uses this sound: Michael Jackson, "Thriller". The brand shares two footage links and an other link, and sets one content rule on content style.
Michael Jackson Thriller zombie dance clipTRAILER27s86HIGH
A 27 second brand trailer with one speaker, in English.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
58 words a minute
ON-SCREEN TEXT
2 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
FITS
A voice warns that no one will save you from bees, mud, or fighting for your lifeTRAILER27s84HIGH
A voice warns that no one will save you from bees, mud, or fighting for your life.
WHY WATCH
The on-screen text turns the Thriller zombie dance into a direct challenge, daring the viewer to say what they see while the voice warns of bees, mud and a fight for survival.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
58 words a minute
ON-SCREEN TEXT
2 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
FITS
The voice adds that the listener is no miss, is fighting for their life, and should shut upTRAILER16s81HIGH
The voice adds that the listener is no miss, is fighting for their life, and should shut up.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
110 words a minute
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
The song presses that you are fighting for your life and tells you to shut upTRAILER16s80HIGH
The song presses that you are fighting for your life and tells you to shut up.
READINESS
90, easy to cut
HOOK
Spoken, first 3 seconds
SPEECH
137 words a minute
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
FITS
Michael Jackson performs in a Thriller clip as dark footage snaps to his face on the beatTRAILER20s78HIGH
A voice says it can set something down, warns that nobody will save you from the bees, and says you are fighting for your life.
WHO
Michael JacksonPerformer
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
116 words a minute
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Michael Jackson asks a woman to be his girl and sings Thriller after they watch a movieEDITED VIDEO14m76HIGH
Michael Jackson and a woman run out of gas, and he asks her to be his girl. She says yes and calls him Michael, and he tells her he is not like other guys. They watch a movie, she says it is not funny, and he asks if she was scared.