Post on TikTok, Instagram, YouTubeSTALLEDStalled. No spend or approvals in 3 days18+Regulated categoryAustraliaAt least 40% of viewers in AustraliaApplication requiredApplication required. Apply on Content Rewards to submit clips. The brief is public.
CPM
$0.30$0.30 per 1K views
AFTER 10% FEE
$0.27$0.27 per 1K views after the 10% platform fee
Betzillo runs a clipping campaign around Australian footage: footy, NRL, pokies wins, memes, and tradie and pub humour. Cut short moments from it and set the animated Betzillo logo low in the frame for TikTok, Instagram and YouTube.
Brief B: solid, 4 red flags (no ad disclosure, regulated promotion, no deadline and rules changed later), any footage you have the rights to, put #Betzillomove1 in every post. The brand shares a brief document, and sets one content rule on audience details, branding and content style.
No 18+ content, pornography, drugs, politics, religion or guideline-violating content
Nothing that violates platform guidelines
Caption and tags
Put #Betzillomove1 in every post
Use #Betzillomove1 in every published video
Show all 34 rules
More caption and tags
Use hashtags matching the video topic that establish Australian relevance
Add the hashtags
#Betzillomove1
Use topical hashtags matching the video's Australian relevance (e.g. #Australia, #Aussie, #AFL)
Format rules
Do not submit low-quality, low-effort or poorly edited content
Do not let the logo be covered by platform UI
Logo must not cover faces, important text or the main action
At least 10 seconds long
Niche: Viral Aussie content (footy, NRL, pokies wins, memes, tradie and pub humour), a broad niche
Niches
Gambling
A small logo or watermark in a corner
Standard effort, a clean edit
Add the animated Betzillo logo near the bottom for the whole video
Make clips 10 seconds or longer
Use an approved animated logo sticker and keep it visible throughout the entire video
Make videos longer than 10 seconds
Select trending audio directly from the platform's music library where appropriate
Place the logo near the bottom, avoiding platform UI, faces, text or main action
Place the logo sticker near the bottom, not covered by platform UI or key content
Payout checks
No bought views, likes or bots
Provide a screen recording of geo analytics for top 10 posts per creator
At least 40% of viewers in
AU
Views count from
AU
Your account
Have an account with 40%+ Australian audience
Allowed niches
Memes
Footy
Nrl
Pokies
Lifestyle
Clippers and editors running Australian pages: memes, footy, NRL, pokies or lifestyle. At least 40% Australian audience, real organic views, clean edits. Experience with logo or brand overlays is a plus
Other rules
Have at least 40% Australian audience
Get real organic views
Use content relevant and engaging to an Australian audience
What to clip
CLIP POTENTIAL18LOW
Scripted ads only. TikTok buries polished ads. Cut a native hook from them or use them as end cards.
About 41 minutes a clip, finding and cutting.
SOURCE READINESS
45Needs cutting
ASSETS
4
TOTAL FOOTAGE
42s
3 of 4assets share the best format: horizontal under 30s
4 of 4assets are scripted ads, expect lower organic reach
4 of 4have no speech, add captions or a voiceover
4 of 4carry on-screen text, keep it in frame when cropping
The Betzillo logo animates and reveals the website betzillo8.comSCRIPTED AD10s19LOW
The Betzillo logo appears on screen and shows the letters BZ. The screen then displays the URL betzillo8.com.
WHY WATCH
The clip reveals the Betzillo site URL betzillo8.com.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
3 lines
CREATIVE
Scripted ad
FIND TIME
None
FORMAT FIT
TOO SHORT
A white sticker morphs the BET ZILLO logo into the BZ monogram and shows betzillo8.comSCRIPTED AD10s17LOW
A white rounded sticker displays the animated BET ZILLO logo. The logo morphs into the BZ monogram, and the sticker then shows the website betzillo8.com.
WHY WATCH
The logo animation collapses the full BET ZILLO name into the compact BZ monogram and lands on the betzillo8.com URL.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
3 lines
CREATIVE
Scripted ad
FIND TIME
None
FORMAT FIT
REFRAME
An animated Betzillo logo sting offers an A$50 free bet to new Betzillo Casino & Sportsbook Australia sign-upsSCRIPTED AD11s17LOW
A purple card plays an animated Betzillo logo sting for Betzillo Casino & Sportsbook Australia.
WHY WATCH
The whole clip is a purple logo sting for a betting brand that promises a free A$50 bet to new sign-ups.
READINESS
45, needs cutting
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
3 lines
CREATIVE
Scripted ad
FIND TIME
None
FORMAT FIT
REFRAME
Animated Betzillo logo sticker assetSCRIPTED AD11s17LOW
An animated Betzillo logo pops onto a white card, with on-screen text naming Betzillo Casino & Sportsbook Australia and spelling out the words BET ZILLO.
WHY WATCH
The whole pitch lands in a few seconds: a free A$50 bet for anyone who signs up to Betzillo in Australia.
READINESS
45, needs cutting
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
3 lines
CREATIVE
Scripted ad
FIND TIME
None
FORMAT FIT
REFRAME
Top clips
Top clips2 most viewed approved posts this round, examples, not footage.
LENGTHFrom the brief: “TikTok, Reels or Shorts, 10s+, #Betzillomove1 in every post.”
10s+
BRAND CLIPS
2 of 2 clips analysed, 2 need a reframe
1An animated Betzillo logo sting offers an A$50 free bet to new Betzillo Casino & Sportsbook Australia sign-upsBrand footage, 11 seconds, Horizontal 16:9
No source linkSource is the brand's private files.
CLIP POTENTIAL17
No spoken hook in the first 3 seconds
3 lines of on-screen text
TikTok buries polished ads
No speech, add captions
Horizontal, reframe to 9:16
Fits the brief's length
1Reframe to 9:16, keep the subject in the middle
2Cut a native hook from it or use it as an end card
3Add captions or on-screen text, the clip has no speech
4Keep the brand logo on screen
5In the post caption, add #Betzillomove1
MUST INCLUDE
Add #Betzillomove1“TikTok, Reels or Shorts, 10s+, #Betzillomove1 in every post.”
Keep the brand logo on screen“Campaign: Betzillo, Australia Logo Campaign”
AVOID
No bought views or bots“Clip viral Aussie content (footy, NRL, pokies wins, memes, tradie and pub humour) and add the animated Betzillo logo near the bottom for the whole video.”
GET THE FOOTAGE
Any footage works, the brief allows it“Clip viral Aussie content (footy, NRL, pokies wins, memes, tradie and pub humour)”