What is clipping?

How clipping works

A streamer, podcaster, musician or brand wants its videos seen on short-form feeds. It puts a budget on a clipping board and sets a rate per 1,000 views. Clippers cut short clips from its footage, post them on their own accounts and are paid for the views. The brand pays only for views that happened, and the clipper is paid for reach, not for hours.

1. Join a campaign on its board.
2. Cut clips from the streams, podcasts or videos the campaign provides.
3. Post them on your own TikTok, Instagram, YouTube or X accounts, with the tags the campaign asks for.
4. Submit each post's link on the board.
5. The board counts the views and pays per 1,000 of them, out of the campaign's budget, until the budget is used.

Who pays for clips

Creators with long videos, such as streamers and podcasters, pay to have their best moments cut and spread. Musicians pay for edits that use their track. Apps, games and brands pay for clips of their ads and for original posts about their product. Paying per view turns a budget into reach on feeds the creator could not cover alone.

Four campaign types

• Clipping. Cut clips from the streams, podcasts and videos the campaign provides. 525 live campaigns
• UGC. Film original content about the product. 121 live campaigns
• Logo. Post your own niche content with the brand's logo on it. 24 live campaigns
• Music. Post edits that use the artist's track as the sound. 83 live campaigns

Each type is its own market. A clipping campaign is ranked only against other clipping campaigns, because the work and the views behind each type differ.

Where campaigns live

Campaigns are listed on boards, the marketplaces that hold the budget, check each post, count its views and pay the clipper. Each board sets its own fees, payout methods and rules for joining. These boards have live clipping campaigns now.

Compare every board, with its fees and payout record.

What decides pay

The rate is only the start. The views a clip gets, the minimum views, a cap per clip, the board's fee, approval and the budget left all decide what a clip is paid. How to make money clipping walks through each one, and Clipping CPM explained covers the rates.

Other meanings

The word means other things too. A clipping path is the outline used to cut a product out of its photo background. Press clipping is collecting a company's media mentions. Audio clipping is the distortion of a signal pushed past its limit. This site covers paid clipping campaigns only.