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Updated

Tate McRae Victoria Secret clipping campaign

Post on TikTok, Instagram, YouTubeEnded, budget used

What happened to the Tate McRae Victoria Secret clipping campaign?

It ended on 20 Oct 2026 when its budget was used, after 1 day. It used $1,000 of its $1,000 budget, half of it by day 2.

LAST CPM
Last paid $1.00 per 1K views
STARTED
19 Oct
ENDED
20 Oct
RAN
Ran 1 days
BUDGET
$1,000 budget
BUDGET USED
$1,000 of $1,000 used
HALF USED
Half the budget used by day 2

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Clipping campaign rules

Brief A: clear, 1 red flag (rules changed later), use only the brand's footage, keep all text and captions positive around Tate McRae.

  • Open to join
  • , 2K min views
  • , 0.2% min engagement
  • , 1K min followers
  • , $1K max a creator
  • , $1K max a clip
  • , 50 posts an account at most
  • , 50 posts a day at most
  • , 5% platform fee
Open the brief

Footage rules

  • Use only the brand's footage
  • No low effort reuploads
  • No outside footage

Content limits

  • No sexual content
  • No negativity
  • No negative portrayal of the brand
Show all 38 rules

More content limits

  • Nothing off the campaign topic

Caption and tags

  • On-screen text must hype up Tate, Housewife or the performance
  • Keep all text and captions positive around Tate McRae
  • Example on-screen texts are given and may be rephrased

Format rules

  • Every post uses this sound: Housewife (original performance audio)
  • Clip only from the provided content link
  • Put hype text on screen in every post
  • English only
  • On screen text prompts must be positive about the artist
  • No slideshows
  • Do not use other Tate songs like Sports Car after brief change
  • No music or other sound on top
  • No posts missing text on screen or off-brief
  • Video posts
  • 10 to 60 seconds long
  • Captions on screen
  • In English
  • Niche: Tate McRae’s Housewife performance at the Victoria’s Secret show, one narrow niche
  • Keep on-screen text in English
  • Post clips between 10 and 60 seconds
  • 10s minimum clip length
  • Keep original performance audio, add no music or sound

Posting rules

  • Keep Tate front and center in every post
  • Maximum 50 posts per account for this campaign
  • Posts missing on screen text, off brief or with negativity get declined
  • Any negativity in a post gets it declined

Other rules

  • Clip only from the provided assets
  • After Oct 21, 3 AM CEST, only new-clip clips count
  • Read the full brief in the linked Google Doc
  • Earnings capped at 1000 per creator
  • Read the full brief in linked document

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