Space Cadet is Kid Koala's animated film, told without dialogue, in select theaters November 13. Cut moments from the trailer, scenes from the film and behind-the-scenes footage for TikTok and Instagram, and point people toward a theater. Most of the audience is in the US.
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Clipping campaign rules
BRIEFB
Brief B: solid, 4 red flags (keep posts live, missing essentials, no ad disclosure and rules changed later), use only the brand's footage, end every caption with the required line. The brand shares a footage link and a brief document, and sets one content rule on video length, the sound, audience details and content style.
Space Cadet animated trailer, robot and girlTRAILER2m92HIGH
A 2 minute brand trailer with 2 speakers, in English.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
2 words a minute
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO LONG
Animators build the world of Space Cadet by hand, from paper maquettes to origami starsEDITED VIDEO9m85HIGH
A crew member builds miniature maquettes by hand from paper, cardboard and wood so the materials and textures show, and another builds a quick sketch model of Robot and Celeste's apartment to photograph it from angles and plan the shots. A story artist draws loose, rough thumbnails for each scene on paper storyboard templates with Eric, the film's director, and the team brings in John Ng to storyboard the action and fighting scenes.
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A speaker says his mother once folded a hexahedron from a single strip of paper with no glue, rulers or tape, which changed his relationship with paper, and a speaker says the handmade sets were meant to give the film a soft, almost emotional feel. In a scene, Robot sits Celeste at the dining table and teaches her to fold origami stars under a ceiling covered in them.
WHO
EricMentionedthe director
John NgMentioned
RobotCharacter
WHY WATCH
The storyboards were drawn together in person over two weeks at Eric's studio on paper templates, and Seneca Film Institute students built detailed boards using the production's own 3D models and 2D pose keys.
Space Cadet animated movie official trailerTRAILER2m84HIGH
A 2 minute brand trailer with 2 speakers, in English.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
2 words a minute
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Brand video, 5:14, horizontalEDITED VIDEO84HIGH
A speaker explains that Celeste's mother went to space and never came back, and wonders why Celeste would want to follow her there. The writer says his main engine was thinking about his own family experiences and the quiet moments that changed his life.
Eric recalls his grandmother's death and says writing a book carried him through that grief while he awaited the arrival of his first daughter. A collaborator explains how Eric's mother, a resourceful woman, made collage sketchbooks from newspaper and leftover cuttings, and Eric shows one of his earliest scrapbooks bound in a Safeway grocery bag, pointing out the stars in his drawings.
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A speaker argues Robot's final memory is a fever dream, a collection of memories and feelings rather than something that really happened, and that the robot character represents all of those people.
A white robot stares into the camera and plays a tiny keyboard in a Space Cadet clipTRAILER1m83HIGH
A white robot stares into the camera and plays a tiny keyboard. On-screen text announces the film Space Cadet is in theaters November 13.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
1 words a minute
ON-SCREEN TEXT
2 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO LONGFITSTOO LONG
Space Cadet EUREKA scene robot aloneTRAILER1m79HIGH
An 87 second brand trailer with 2 speakers, in English.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
1 words a minute
ON-SCREEN TEXT
2 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
A speaker recalls hearing their grandmother laugh for the first time at a Charlie Chaplin filmEDITED VIDEOFirst 1 of 9m analysed58FAIR
A speaker recalls watching a Charlie Chaplin film as a child with their parents, sister and grandmother. They say all three generations loved the film, and that it was the first time they ever heard their grandmother laugh deeply.
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They say that moment made them want to try doing something similar when they grew up.
Covers the first 1 of 9 minutes.
WHO
Charlie ChaplinMentioned
WHY WATCH
The speaker traces one childhood movie night to the first deep laugh they ever heard from their grandmother, and to a lifelong wish to create something like it.
![[Deutsch] Im Schatten des Opernballs](/media/pictures/989/72c493e73ef1-656.webp)