Lo Lauren's song White Flag, used with its official audio and lyrics. Cut movie and TV edits or dance scene edits for TikTok, with the song as the main audio.
Brief B: solid, 4 red flags (analytics screenshots, higher view minimum, missing essentials and no ad disclosure), any footage you have the rights to, tag @lolaurenmusic on every post. The brand shares a brief document, and sets one content rule on the sound. Every post uses a sound the brand picks.
Wednesday Addams dances a dead-eyed number at the Nevermore dance in a blue-lit crowdTRAILER1m83HIGH
Wednesday Addams dances at the Nevermore dance, holding a dead-eyed stare through the blue-lit crowd for the whole number. A voice sings about turning into a teenage Google map and cruising through the city, rolling the street for something nice to hear.
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The number runs without any dialogue, carried by the song lyrics and Wednesday's stare rather than conversation. The voice also warns that someone better die when it shows up.
WHO
Wednesday AddamsCharacter
WHY WATCH
The whole number runs dialogue-free, letting the song lyrics and Wednesday's unblinking stare carry it, which makes her dead-eyed dance the moment worth clipping.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
46 words a minute
ON-SCREEN TEXT
1 line
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
REFRAME
Edited video, 3:41, horizontalEDITED VIDEO77HIGH
Dido sings her song White Flag in its official video, confessing she still loves someone even though they think she should not. She promises not to make that person's life harder or bring back how things were, and admits she left too much destruction and caused nothing but trouble.
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She refuses to raise a white flag or surrender, says she will go down with this, and accepts the other person may never talk to her again.
WHO
DidoPerformer
WHY WATCH
The lyrics turn from accepting the relationship is over to refusing to surrender, with the title chorus landing at 0:55.
No source linkSource is the brand's private files.
CLIP POTENTIAL28
No spoken hook in the first 3 seconds
Horizontal, reframe to 9:16
1Reframe to 9:16, keep the subject in the middle
2Add on-screen captions for the spoken lines
MUST INCLUDE
Use this sound: Lo Lauren, White Flag“Create engaging content featuring the official audio with lyrics for ''Lo Lauren - White Flag'' | MOVIE + TV EDITS / DANCE SCENE EDITS WITH LYRICS.”
Put the lyrics on screen“Create engaging content featuring the official audio with lyrics for ''Lo Lauren - White Flag'' | MOVIE + TV EDITS / DANCE SCENE EDITS WITH LYRICS.”
GET THE FOOTAGE
Any footage works, the brief allows it“MOVIE + TV EDITS / DANCE SCENE EDITS WITH LYRICS”