Mob clipping campaign

THE ASSETS

• Joe the Don declares he is still the Don as Chelsea confesses she took his envelope of cashEDITED VIDEO15m of 42m readHORIZONTAL78HIGH

  In the first 15 minutes, Joe calls a family meeting, says he decided to whack Bella, and declares he is still the Don while the family kisses his ring. The family presses Chelsea about money, and she admits Joe handed her an envelope of cash and that she does not like keeping it secret.

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  An announcer says the family will choose to back the Don or pick a new leader, and Joe warns that whoever is the weakest link will be sleeping with the fishes. The players then race to stomp grapes and bottle wine to fill orders as the clock runs down, chasing a possible $24,000 payout.

  Covers the first 15 of 42 minutes.

  WHO

  • JoePlayerJoe, since you're the Don, you have the power to assign the roles.
  • ChelseaPlayerthe bottlers, Chelsea and Romeo
  • BrunoPlayerMy juicers, Aida, Willem and Bruno.
  • DemiPlayerMy stompers Maria, Debbie and Demi.
  • HarryPlayerMy runners are going to be Harry and Shane.
  • MariaPlayerMy stompers Maria, Debbie and Demi.
  • DebbiePlayerMy stompers Maria, Debbie and Demi.
  • BellaMentioned

  WHY WATCH

  Chelsea confesses to the whole family that Joe secretly handed her an envelope of cash, right before a loyalty vote that could replace him as Don.

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  READINESS

  75, easy to cut

  MOMENT STRENGTH

  81 of 100

  SPOKEN OPENERS

  10 cuts open on a line

  SPEECH

  152 words a minute

  FIND TIME

  About 1 min a clip

  9:16 CROP FIT

  47 of 100

  FORMAT FIT

  CUT CLIPS

  Open this video in Frame.io

  • Skip to 0:17
  • Skip to 2:33
  • Skip to 5:01

  Key moments (10)
• Brand video, 42:36, horizontalEDITED VIDEO77HIGH

  In the first 15 minutes, a host welcomes a group of celebrities to Italy and tells them they will compete in a mob game for cash, splitting Harry, Maria, Romeo, Denis and Bruno into one crew and Aida, Joe, Chelsea, Shane and Bella into the other. Harry becomes capo of his crew, while Bella says she avoids being in charge to hide her threat.

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  The contestants search storage-lot cars, find keys and envelopes of cash, and a speaker says six envelopes hold $3,000 each, $18,000 for the fastest crew. One contestant opens a car trunk and finds a drag queen inside, and a crew cracks a three-letter lock box, finds a ring engraved Dawn and tries combinations for the final number.

  Covers the first 15 of 43 minutes.

  WHO

  • HarryPlayer
  • BellaPlayer
  • AidaPlayer
  • JoePlayer
  • BrunoPlayer
  • MariaPlayer
  • RomeoPlayer
  • DenisPlayer

  WHY WATCH

  A contestant lifts a car trunk and finds a drag queen hiding inside, and a speaker says the final Dawn will face a choice to split $100,000 or betray the family and take it all.

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  READINESS

  75, easy to cut

  MOMENT STRENGTH

  80 of 100

  SPOKEN OPENERS

  8 cuts open on a line

  SPEECH

  152 words a minute

  FIND TIME

  About 1 min a clip

  9:16 CROP FIT

  45 of 100

  FORMAT FIT

  CUT CLIPS

  Open this video in Frame.io

  • Skip to 9:54
  • Skip to 5:39
  • Skip to 4:12

  Key moments (8)