Elvis Guetta clipping campaign around James Brown's "The Boss" sound. Pick one of the six approved formats and attach the official sound. Cut short edits from the James Brown footage for TikTok, Instagram and YouTube.
Brief A: clear, 2 red flags (no ad disclosure and rules changed later), the brand's footage and your own and keep captions short, a question works for the debate format. The brand shares a brief document.
Elvis Guetta performs The Boss live at Stade de FranceEDITED VIDEO4m75HIGH
Elvis Guetta performs The Boss live at Stade de France, opening with a Look at me call. A voice answers with You know what, another calls See a bad muff, and the voices trade the hook back and forth. A final Look at me call closes the performance.
WHO
Elvis GuettaPerformer
WHY WATCH
The Look at me and You know what hook repeats and gets traded back and forth between voices before the final call closes the performance.
Elvis Guetta plays a DJ set to a packed, red-lit Ibiza club crowdREADY CLIP31s38LOW
Elvis Guetta stands behind the decks in a red-lit Ibiza club and plays to a packed crowd that raises its hands.
WHO
Elvis GuettaPerformer
WHY WATCH
The clip catches the hands-up peak of a packed club performance in Ibiza.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
2 words a minute
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
FITS
Elvis Guetta plays a live DJ set at Stade de FranceB-ROLL43s38LOW
Elvis Guetta DJs on a huge stage at Stade de France while the stadium crowd watches.
WHO
Elvis GuettaPerformer
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
FITS
Elvis Guetta performs live at Stade de France as giant screens tower over a packed crowdREADY CLIP1m38LOW
Elvis Guetta performs live at Stade de France, playing to a packed stadium while giant screens show the DJ to the crowd. A voice on stage asks the crowd if they know what, then says to see their bed and to look at him.
WHO
Elvis GuettaPerformer
WHY WATCH
The crowd's energy and the scale of a packed Stade de France with giant screens make the performance a strong visual.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
29 words a minute
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO LONGFITSTOO LONG
Elvis Guetta DJing live at Touquet FestivalREADY CLIP32s38LOW
A 32 second brand clip with 3 speakers, in English.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
34 words a minute
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
FITS
Elvis Guetta works the decks in a red-lit club while clubgoers raise their hands under a disco ballB-ROLL14s37LOW
Elvis Guetta works the decks in a red-lit club while clubgoers raise their hands under a disco ball. Red light washes over the crowd and the DJ booth as the floor keeps dancing.
WHO
Elvis GuettaPerformer
WHY WATCH
A red-lit club floor with a crowd dancing under a disco ball, with no speech so the whole read comes from the pictures.
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO SHORT
A red-lit club crowd dances under a spinning disco ball in Elvis Guetta's The Boss (Flyod Miami)B-ROLL15s36LOW
A disco ball spins above a dancing crowd while red lights wash over a dark club room in Elvis Guetta's video for The Boss (Flyod Miami).
WHO
Elvis GuettaPerformer
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
None
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
FITS
Elvis Guetta performs The Boss (Ibiza) as two voices trade the words Look at and MeREADY CLIP33s32LOW
One speaker says Look at and another answers Me over Elvis Guetta's track.
WHO
Elvis GuettaPerformer
READINESS
90, easy to cut
HOOK
Visual, first 3 seconds
SPEECH
5 words a minute
ON-SCREEN TEXT
1 line
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
FITS
MOMENTS
MOMENT SCORE OF 100
Elvis Guetta performs The Boss live at Stade de France
