A haircare shopping campaign for MONDAY, BEING, TRUE, and DAISE. Make shopping-guide carousels and slideshows showing the finds at Target and Walmart. Post them on Instagram and TikTok.
Brief A: clear, 3 red flags (compliance risk, missing essentials and no ad disclosure), use only the brand's footage, use #mondayhaircare in every post. The brand shares a footage link and two brief documents, and sets one content rule on content style.
Hand holds DAISE product in store aisleUGC PROMO5s39LOW
A 5 second brand UGC promo.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
2 lines
CREATIVE
UGC promo
FIND TIME
None
FORMAT FIT
TOO SHORT
A hand picks up a yellow DAISE flower with its 7.89 price on a store shelfUGC PROMO5s39LOW
A hand picks up a yellow DAISE flower product from a store shelf. The on-screen text shows the DAISE brand and the price 7.89.
WHY WATCH
The clip gives a clear look at the yellow DAISE flower product with its 7.89 price visible on screen.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
2 lines
CREATIVE
UGC promo
FIND TIME
None
FORMAT FIT
TOO SHORT
A hand picks up a blue flower-shaped DAISE item from a DAISE BEAUTY shelf in a storeB-ROLL7s38LOW
A hand picks up a blue flower-shaped DAISE item from a DAISE BEAUTY shelf in a store. The item shows MIST & REFRESHING text and a $7.89 price, with on-screen text naming it LOWKEY DAISE.
WHY WATCH
The clip reveals the $7.89 price of the LOWKEY DAISE mist, a blue flower-shaped product on a store shelf.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
5 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO SHORT
A hand lifts a green haircare bottle from a store shelf and turns its label, which reads daily nourishinB-ROLL3s37LOW
A hand lifts a green haircare bottle from a store shelf and turns its label, which reads daily nourishin. Price tags next to the bottles read 10.39 and 10.29.
WHY WATCH
The close-up shows the bottle label and the shelf prices at 10.39 and 10.29, letting viewers see the exact product and cost.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
3 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO SHORT
Hand lifts DAISE mist from store shelfB-ROLL7s37LOW
A 7 second brand b-roll reel.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
4 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO SHORT
Hand holds DAISE flower-shaped product in storeB-ROLL7s37LOW
A 7 second brand b-roll reel.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
3 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO SHORT
Hand holds MONDAY bottle on store shelfB-ROLL9s37LOW
A 9 second brand b-roll reel.
HOOK
Visual, first 3 seconds
SPEECH
None
ON-SCREEN TEXT
2 lines
CREATIVE
Organic
FIND TIME
None
FORMAT FIT
TOO SHORT
What to make
POST ONContent Rewards pays for posts on Instagram and TikTok
TikTok
Instagram
FOOTAGEContent Rewards shares 3 files with the creators who join
