What is the difference between clipping and UGC?
Clipping campaigns pay you to cut footage they provide, UGC campaigns to film your own about a product. 576 clipping and 150 UGC campaigns are live at 11:01 UTC on 3 Nov 2026. They pay a median $1.25 and $2.00 per 1,000 views.
- CLIPPING
- $1.25 per 1K views
- UGC
- $2.00 per 1K views
- LIVE CLIPPING
- 576
- LIVE UGC
- 150
What each asks
- Clipping: you cut short clips from the footage the campaign provides, such as a stream, podcast or show, and post them on your accounts.
- UGC: you film your own videos about the product, often on camera, following the brand's brief.
- Both pay for the views your posts get, by the rules of the campaign, out of its budget.
Side by side
| Figure | Clipping | UGC |
|---|---|---|
| Live campaigns | 576 | 150 |
| Median per 1K views | $1.25 | $2.00 |
| Middle half | $1.00 to $2.00 | $1.00 to $3.00 |
| Pay per view | 569, 99% | 146, 97% |
| Flat fee per post | 3, 1% | 4, 3% |
| Application required | 60, 10% | 34, 23% |
| Median budget | $2,000 | $1,000 |
| Median minimum views | 2,000 | 5,000 |
| Top app | TikTok | TikTok |
Logo and music
Logo campaigns pay for your own videos with the brand's logo on them: 23 live campaigns, a median $0.30 per 1,000 views.
Music campaigns pay for edits that use an artist's track as the sound: 105 live campaigns, a median $1.00 per 1,000 views.
How we counted
Each campaign is typed by what it asks of you. Where its clipping platform states a type, that type wins. Rates are the live campaigns that pay per 1,000 views, each at its own rate for the app when its clipping platform states one. Rates above $60.00 per 1,000 views and rates the Alpha Score labels too good to be true are left out, the ClipCPM Index rules. Pay is before the clipping platform's fee, minimums and caps.
Common questions
Does UGC pay more than clipping?
By median rate per 1,000 views, UGC pays $2.00 and clipping $1.25 at 11:01 UTC on 3 Nov 2026.
Are there more clipping or UGC campaigns?
576 clipping campaigns and 150 UGC campaigns are live at 11:01 UTC on 3 Nov 2026.
Do UGC campaigns pay a flat fee?
4 of 150 live UGC campaigns pay a flat fee per post, and 146 pay per view.
Do clipping or UGC campaigns need an application more often?
10% of live clipping campaigns and 23% of live UGC campaigns ask for an application.