How much do UGC creators make?
UGC campaigns pay a median $2 per 1,000 views across 130 live campaigns at 09:35 UTC on 27 Oct 2026. At that rate one video with 100,000 counted views is paid $200 before fees.
- MEDIAN RATE
- $2 per 1K views
- AT 10K VIEWS
- $20 one video
- AT 100K VIEWS
- $200 one video
Pay per video
The median rate per 1,000 views of the 130 live UGC campaigns that pay per view, the middle half of their rates, and what one video is paid at the median at 10,000, 50,000 and 100,000 counted views.
| Type | Campaigns | Per 1K | Middle half | 10K views | 50K views | 100K views |
|---|---|---|---|---|---|---|
| UGC | 130 | $2 | $1 to $3 | $20 | $100 | $200 |
Pay by platform
Live UGC campaigns that pay per view, by the platform the views are counted on. A campaign that pays on several platforms counts on each.
| App | Campaigns | Per 1K | Middle half | 10K views | 50K views | 100K views |
|---|---|---|---|---|---|---|
| TikTok | 124 | $2 | $1 to $3 | $20 | $100 | $200 |
| 96 | $2 | $1 to $3 | $20 | $100 | $200 | |
| YouTube | 63 | $2 | $1 to $3.75 | $20 | $100 | $200 |
| X | 24 | $3 | $1.81 to $4.25 | $30 | $150 | $300 |
Pay models
Of 133 live UGC campaigns, 130 pay per view and 3 a flat fee per post. A flat fee is paid once for an approved post, whatever its views. Per view pay grows with the views until the campaign's cap or budget.
What cuts pay
- Minimum views. A video under the campaign's minimum is paid nothing.
- A cap per video. Past it, more views add nothing.
- The clipping platform's fee. Content Rewards takes 10% of CPM pay and Clipster 5%. Clipstake takes none.
- Approval and budget. A rejected video is paid nothing, and pay stops once the campaign's budget is used.
Views decide the pay, and the video decides the views. The Alpha Score weighs the rate against all of these for every live UGC campaign.
Common questions
How much do UGC creators make per video?
At the median UGC rate of $2 per 1,000 views, a video is paid $20 at 10,000 counted views, $100 at 50,000 and $200 at 100,000, before the clipping platform's fee, minimums and caps.
How much do UGC campaigns pay per 1,000 views?
The median live UGC campaign pays $2 per 1,000 views across 130 campaigns at 09:35 UTC on 27 Oct 2026. Half pay between $1 and $3.
Which platform pays the most for UGC?
By median rate per 1,000 views on live UGC campaigns: X $3 (24 campaigns), TikTok $2 (124), Instagram $2 (96) and YouTube $2 (63).
Do UGC campaigns pay per view or a flat fee?
Of 133 live UGC campaigns, 130 pay per view and 3 a flat fee per post.
Do you need followers for UGC jobs?
Not for all of them. 126 of 133 live UGC campaigns have rules we read that set no follower minimum.