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Dev Lemons, Middle of the Night
Platform: Content RewardsPromo art

Dev Lemons Middle of the Night music campaign

Post on TikTok, Instagram

CPM
$0.50 per 1K views
AFTER 10% FEE
$0.45 per 1K views after the 10% platform fee
LASTS
~2 days
Join onAll campaigns on

About

Dev Lemons' track "Middle Of The Night" is the sound for these edits. Set it against favorite TV couples and friendships from shows like Friends, New Girl, How I Met Your Mother, It's Always Sunny In Philadelphia, Adults and Tim and Eric Awesome Show Great Job. Keep the clips light-hearted for TikTok and Instagram.

Pay per clip

On TikTok

PER CLIP, AFTER 10% FEE

  • 10KVIEWSUnder min10K views pays nothing, under the minimum
  • 50KVIEWS$22.5050K views pays $22.50
  • 100KVIEWS$45100K views pays $45
MIN PAYOUT
Paid out from $10

Your clips

Take home
$225
Per clip
$22.50
Platform fee
$25

Compare campaigns in the clipping pay calculator.

WHY THIS SCORE

Beats 77% of music campaigns

  • PayLow, weak$0.50 per 1K
  • BudgetTight, weak$550 left
  • FillSlow, weak77% spent in 11 days
  • ConfidenceMedium, fairSome spend data
  • Payout rulesStrict, weakEst. 3 in 10 clips qualify
  • ApprovalNo data yet, not measured
  • ViewsHigh, good83.2K views a post
  • Payout speedFast, good$5.21 a day per creator
  • NicheNarrow, weakTV couples or friendships from shows in…
  • Post rulesStrict, weakEngagement minimum
  • Medium confidence: some spend data−1
  • Smaller budget: $550 left−3
How we rank

How long will the budget last?

At this pace the budget lasts until about 29 Oct, between 28 Oct and 20 Nov. $550 of $2,400 is left, spent at about $147 a day.

LASTS UNTIL
Budget lasts until about 29 Oct
SPENT A DAY
$147
BUDGET LEFT
23% of the budget left
Chart as table
TIMELEFT
16 Oct 2026, 16:08 UTC$1,000
16 Oct 2026, 17:18 UTC$1,000
17 Oct 2026, 00:03 UTC$1,000
18 Oct 2026, 00:04 UTC$1,000
19 Oct 2026, 00:04 UTC$1,000
19 Oct 2026, 16:06 UTC$971
19 Oct 2026, 18:11 UTC$956
19 Oct 2026, 21:16 UTC$918
20 Oct 2026, 01:01 UTC$883
20 Oct 2026, 04:06 UTC$868
20 Oct 2026, 07:06 UTC$854
20 Oct 2026, 09:16 UTC$837
20 Oct 2026, 12:42 UTC$812
20 Oct 2026, 15:12 UTC$803
20 Oct 2026, 18:22 UTC$625
20 Oct 2026, 21:57 UTC$540
21 Oct 2026, 01:07 UTC$489
21 Oct 2026, 04:04 UTC$455
21 Oct 2026, 06:59 UTC$427
21 Oct 2026, 09:54 UTC$409
21 Oct 2026, 12:59 UTC$389
21 Oct 2026, 16:04 UTC$219
21 Oct 2026, 18:54 UTC$133
21 Oct 2026, 21:59 UTC$75
22 Oct 2026, 00:54 UTC$27
22 Oct 2026, 02:09 UTC$10
23 Oct 2026, 02:10 UTC$0
23 Oct 2026, 17:34 UTC$1,244
23 Oct 2026, 22:04 UTC$1,264
24 Oct 2026, 00:09 UTC$1,260
24 Oct 2026, 03:39 UTC$1,255
24 Oct 2026, 06:49 UTC$1,250
24 Oct 2026, 09:19 UTC$1,246
24 Oct 2026, 12:29 UTC$1,242
24 Oct 2026, 15:54 UTC$1,200
24 Oct 2026, 19:04 UTC$1,195
24 Oct 2026, 21:28 UTC$1,190
25 Oct 2026, 00:34 UTC$1,184
25 Oct 2026, 04:05 UTC$1,179
25 Oct 2026, 06:14 UTC$1,170
25 Oct 2026, 09:19 UTC$1,160
25 Oct 2026, 13:00 UTC$1,142
25 Oct 2026, 16:00 UTC$1,132
25 Oct 2026, 19:00 UTC$1,125
25 Oct 2026, 22:05 UTC$1,122
26 Oct 2026, 00:55 UTC$1,117
26 Oct 2026, 04:06 UTC$1,112
26 Oct 2026, 07:02 UTC$1,101
26 Oct 2026, 09:57 UTC$1,097
26 Oct 2026, 12:57 UTC$1,094
26 Oct 2026, 16:02 UTC$1,088
26 Oct 2026, 19:07 UTC$1,079
26 Oct 2026, 22:07 UTC$571
27 Oct 2026, 01:02 UTC$567
27 Oct 2026, 03:54 UTC$565
27 Oct 2026, 06:59 UTC$563
27 Oct 2026, 10:04 UTC$550
27 Oct 2026, 10:14 UTC$550

Is the Dev Lemons music campaign legit?

Content Rewards reports $372,691 paid out on 216 campaigns since 1 Oct 2026, and states payment within 10 days of close.

THIS CAMPAIGN

REJECT RULES
4

CONTENT REWARDS, ALL CAMPAIGNS

PAID OUT
Content Rewards reports $372,691 paid out on 216 campaigns
CAMPAIGNS
216
PAYOUT IN
Payment within 10 days of close

Music campaign rules

Brief A: clear, 1 red flag (rules changed later), any footage you have the rights to, every post uses this sound: Middle Of The Night. The brand shares a brief document, and sets a few content rules on the sound. Every post uses a sound the brand picks.

  • Open to join
  • , Unverified organizer
  • , 1% min engagement
  • , Paid in 10 days
View the Dev Lemons campaign on Content Rewards

Footage rules

  • Don't repost clips across platforms
  • No reposts of other clips
  • Any footage you have the rights to

Caption and tags

  • Layer show dialogue lower in the mix or add captions for what characters say, song must stay audible

Format rules

  • Every post uses this sound: Middle Of The Night
  • In English
Show all 21 rules

More format rules

  • Niche: TV couples or friendships from listed shows, one narrow niche
  • Niches
    • Sound campaign
    • Music
  • Use 'original sound, dev_lemons by Dev Lemons' on TikTok
  • Pair the song with TV couples or friendships from the listed shows
  • Make videos fifteen seconds or longer
  • Keep comments and likes visible on videos

Payout checks

  • Only clips tied to the specified audios get paid
  • Tier 1 (North America, Europe, Oceania) audience
  • If it fails: No payout for clips not tied to these audios

Posting rules

  • No reposting the same clip across platforms
  • Every post must use one of the listed sounds

Other rules

  • Audience must be predominantly in Tier 1 markets
  • Clips must be light-hearted and bring a smile to viewers
  • Use 'in the middle of the night by Dev Lemons' on Instagram
  • Keep clips light-hearted and smile-inducing

Top clips

  1. #1 Instagram 2M views

    Open on Instagram

  2. #2 Instagram 1.9M views

    Open on Instagram

  3. #3 Instagram 1.2M views

    Open on Instagram

    By @raijinyr

  4. #4 Instagram 341.4K views

    Open on Instagram

    By @jewel

  5. #5 Instagram 226.9K views

    Open on Instagram

    By @jewel

  6. #6 Instagram 207.8K views

    Open on Instagram

    By @Marie

Show all 10

  1. #7 Instagram 157.5K views

    Open on Instagram

  2. #8 Instagram 146.3K views

    Open on Instagram

    By @Marie

  3. #9 Instagram 135.3K views

    Open on Instagram

    By @Marie

  4. #10 Instagram 102.7K views

    Open on Instagram

    By @Sentry

What to make

POST ONContent Rewards pays for posts on Instagram and TikTok
  • TikTok
  • Instagram
FOOTAGEFrom the brief: “Pair the song "Middle Of The Night" with your favorite TV couples or friendships from shows including Friends, New Girl, How I Met Your Mother, It’s Always Sunny In Philadelphia, Adults, Tim and...”
Any footage
BRIEF
Full briefOn Content Rewards
SOUND
Middle Of The Night

WHAT TO POST

NICHE
TV couples or friendships from listed shows, one narrow topic“Pair the song "Middle Of The Night" with your favorite TV couples or friendships from shows including Friends, New Girl, How I Met Your Mother, It’s Always Sunny In Philadelphia, Adults, Tim and...”
SOUND
Middle Of The Night“Pair the song "Middle Of The Night" with your favorite TV couples or friendships from shows including Friends,”
EFFORT
Medium, an edit cut to the track
  1. Use the sound “Middle Of The Night” from its page, not a copy
  2. Make an edit in your niche and cut it to the beat
  3. Any footage you have the rights to
  4. Niche: TV couples or friendships from listed shows, one narrow niche

MUST INCLUDE

  • Use this sound: Middle Of The Night“Pair the song "Middle Of The Night" with your favorite TV couples or friendships from shows including Friends,”

Next round, rate rises, top-upsGet alerts

Ask your AI agent

How to join the Dev Lemons music campaign

Join on Content Rewards and post on TikTok or Instagram. Content Rewards states payment within 10 days of close.

Common questions

How much budget is left in the Dev Lemons music campaign?

$550 of a $2,400 budget is left at 09:01 UTC on 27 Oct 2026.

Which apps count for the Dev Lemons music campaign?

Views on 2 apps count: TikTok and Instagram.

What does it take to get paid?

A clip is paid once it has earned at least $10.

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