CardTruth Credit Card Fine Print Explained UGC campaign
Post on TikTok, Instagram, YouTubeSTALLEDStalled. No spend or approvals in 3 daysCanadaViews count from CanadaApplication requiredApplication required. Apply on Content Rewards to submit clips. The brief is public.
CPM
$2.00$2.00 per 1K views
AFTER 10% FEE
$1.80$1.80 per 1K views after the 10% platform fee
CardTruth explains the fine print on Canadian credit cards at cardtruth.ca. Film your own short video on one easy-to-miss detail, such as a spending cap, an insurance exclusion or how points are valued. Post it on Instagram, TikTok and YouTube, with cardtruth.ca in your bio and approval before publishing.
Pay per clip
On TikTok
PER CLIP, AFTER 10% FEE
10KVIEWS$45 cap$1810K views pays $18
50KVIEWS$45CAP50K views pays $45, at the $45 cap
100KVIEWS$45CAP100K views pays $45, at the $45 cap
Brief B: solid, 2 red flags (no ad disclosure and no length), film your own footage, put the brand's link in your bio. The brand shares a footage link, four reference pictures and three other links, and sets a few content rules on video length and audience details.
Send viewers to cardtruth.ca for the full breakdown
Format rules
Niche: One fine-print detail of a Canadian credit card, one narrow niche
Niches
Credit score
Finance
Personal finance
Show all 18 rules
More caption and tags
End with a call to action
More format rules
Low effort, a simple edit is fine
Payout checks
Viewers in
CA
Posting rules
Get approval before you post
Your account
Allowed niches
Personal finance
Budgeting
Travel points
Adulting
Creators in
Personal finance
Budgeting
Travel points
Adulting
Audience: Mostly Canadian viewers
Style: Clear, calm, honest explainers, on camera or clean slideshows
We’re looking for creators who explain money topics clearly and calmly, ideally with a mostly Canadian audience. You don’t need to be a finance expert: cardtruth.ca has already read each card’s fine print, and you turn one detail into a short, honest explainer. Good fits: personal finance...
Other rules
Get approval before publishing
Mention cardtruth.ca and send viewers there for the full breakdown
Explain one easy-to-miss detail like a spending cap, insurance exclusion, or points valuation
What to make
POST ONContent Rewards pays for posts on Instagram, TikTok and YouTube
TikTok
Instagram
YouTube
FOOTAGEFrom the brief: “anyone comfortable on camera or making clean slideshows”
Your own
THE BRIEF ASKS
Add link in bio
Get approval before publishing
Mention cardtruth.ca and send viewers there for the full breakdown
Film your own footage
Niche: One fine-print detail of a Canadian credit card, one narrow niche
Low effort, a simple edit is fine
MUST INCLUDE
End with the call to action
Put the campaign link in your bio“Add link in bio”
