Content Rewards vs Vyro for brands
For a brand, Content Rewards has 681 live campaigns at a median $1.25 per 1,000 views and Vyro 13 live campaigns at a median $1.50 per 1,000 views, read 27 Oct 2026. Choose Content Rewards if you want the most clippers and clips and can review submissions at volume. Choose Vyro if you want premium accounts and delivery more than reach.
- CONTENT REWARDS LIVE
- 681
- VYRO LIVE
- 13
- MEDIAN CPM
- $1.25 vs $1.50
Which to choose
Our assessment, from each platform's campaigns and rules.
- Choose Content Rewards if you want the most clippers and clips and can review submissions at volume.
- Choose Vyro if you want premium accounts and delivery more than reach.
Side by side
| Content Rewards | Vyro | |
|---|---|---|
| Live now | 681 public campaigns | 13 public campaigns |
| Tracked | 1,192 campaigns for 966 brands since 1 Oct 2026 | 29 campaigns for 13 brands since 1 Oct 2026 |
| Typical CPM | $1.25 median, middle half $1 to $2 | $1.50 median, middle half $1.50 to $2 |
| Budget sizes | $1,500 median, 2% at $25,000 or more | $4,000 median, 17% at $25,000 or more |
| Campaign types | Clipping 860, UGC 200, Music 116 and Logo 16 | Clipping 29 |
| Approval model | 12% of live campaigns ask clippers to apply | |
| Budget speed | ended budgets lasted a median 21 days | ended budgets lasted a median 7 days |
| Fee on clipper pay | 10% | |
| Payout record | 216 campaigns with payouts it reported | |
| Briefs with disclosure | 12% of 1,063 briefs, 1% with #{brand}partner | 96% of 27 briefs, 70% with #{brand}partner |
| Payout rules | 100% set a view minimum per clip, median 5,000 |
Measured leads
From our data only. The method of each measure is on the overview.
| Measure | Leader | Value |
|---|---|---|
| Most live campaigns | Content Rewards | 681 |
| Highest median CPM | Vyro | $1.50 |
| Largest median budget | Vyro | $4,000 |
| Most briefs with disclosure | Vyro | 96% |
| Fastest budget use | Vyro | 7 days |
Pros and cons
Content Rewards
$1,500 median budget: Median total budget of its campaigns live in the last 90 days.
12% need to apply: Share of its live campaigns that ask clippers to apply first.
216 payouts shown: Campaigns with payouts it reports publicly.
21d to spend: Median days from launch to close of its ended campaigns.
Volume. 681 live campaigns.
- $1,500 median budget
- 12% need to apply
- 216 payouts shown
- 21d to spend
- Best for
- Volume and reach
- Not for
- Brands with no time to review
WHAT IT IS
A self-serve clipping marketplace. Brands and agencies post clipping, UGC, music and logo campaigns, set them open to any clipper, by application or private, and approve each clip themselves.
A 10% platform fee charged on the work you approve, 8% for verified organizations, with a $1,000 minimum campaign budget.
WHO IT SUITS
Brands and agencies that want volume: many clippers, many clips and wide reach, with someone to review submissions.
PROS
CONS
- A campaign at its median rate ($1.25) stands out less to clippers.
- Open to every clipper, so quality varies more and review takes more work.
- Content Rewards does not review clips for you: every clip lands in your own queue.
- Many agencies run campaigns here, so yours competes with many others for clippers.
OUR DATA
- Live now
- 681 public campaigns
- Tracked
- 1,192 campaigns for 966 brands since 1 Oct 2026
- Typical CPM
- $1.25 median, middle half $1 to $2
- Budget sizes
- $1,500 median, 2% at $25,000 or more
- Campaign types
- Clipping 860, UGC 200, Music 116 and Logo 16
- Approval model
- 12% of live campaigns ask clippers to apply
- Budget speed
- ended budgets lasted a median 21 days
- Fee on clipper pay
- 10%
- Payout record
- 216 campaigns with payouts it reported
- Briefs with disclosure
- 12% of 1,063 briefs, 1% with #{brand}partner
Vyro
$4,000 median budget: Median total budget of its campaigns live in the last 90 days.
17% $25K+ budgets: Share of its campaigns of the last 90 days with a budget of $25,000 or more.
96% briefs ask #ad: Share of its briefs we read that require an ad disclosure.
$1,000 min budget: The minimum campaign budget for brands.
MrBeast company. Premium clippers.
- $4,000 median budget
- 17% $25K+ budgets
- 96% briefs ask #ad
- $1,000 min budget
- Best for
- Premium delivery
- Not for
- Budgets under $1,000
WHAT IT IS
A clipping platform and a MrBeast company. Brands set a rate per 1,000 verified views and a budget cap, with a $1,000 minimum, self-serve or managed.
A clip needs 5,000 views before it earns, and earns at most $1,000.
WHO IT SUITS
Brands that want stronger accounts and a premium delivery more than raw reach.
PROS
CONS
- The fewest live campaigns here (13), so fewer clippers browse it.
- Each 1,000 views costs more at the median ($1.50).
- A smaller pool of campaigns and clippers, so reach is limited.
- Its pages give no fee for brands, so ask before you budget.
OUR DATA
- Live now
- 13 public campaigns
- Tracked
- 29 campaigns for 13 brands since 1 Oct 2026
- Typical CPM
- $1.50 median, middle half $1.50 to $2
- Budget sizes
- $4,000 median, 17% at $25,000 or more
- Campaign types
- Clipping 29
- Payout rules
- 100% set a view minimum per clip, median 5,000
- Budget speed
- ended budgets lasted a median 7 days
- Briefs with disclosure
- 96% of 27 briefs, 70% with #{brand}partner
Method
Live counts, fees and payout records now, CPM and budgets over the campaigns live in the last 90 days, approvals over every campaign since we began. Assessments are ours. Neither pays to be compared.
Common questions
Does Content Rewards or Vyro cost more per 1,000 views?
Content Rewards campaigns paid a median $1.25 and Vyro $1.50 per 1,000 views over the last 90 days.
Which has more live campaigns, Content Rewards or Vyro?
Content Rewards has 681 and Vyro 13 live public campaigns, read 27 Oct 2026.
What budgets do brands post on Content Rewards and Vyro?
A median $1,500 on Content Rewards and $4,000 on Vyro, over the last 90 days.