Content Rewards vs Promote.fun for brands
For a brand, Content Rewards has 689 live campaigns at a median $1.25 per 1,000 views and Promote.fun 10 live campaigns at a median $2 per 1,000 views, read 27 Oct 2026. Choose Content Rewards if you want the most clippers and clips and can review submissions at volume. Choose Promote.fun if you are testing clipping on a small budget and want a hands-on team.
- CONTENT REWARDS LIVE
- 689
- PROMOTE.FUN LIVE
- 10
- MEDIAN CPM
- $1.25 vs $2
Which to choose
Our assessment, from each platform's campaigns and rules.
- Choose Content Rewards if you want the most clippers and clips and can review submissions at volume.
- Choose Promote.fun if you are testing clipping on a small budget and want a hands-on team.
Side by side
| Content Rewards | Promote.fun | |
|---|---|---|
| Live now | 689 public campaigns | 10 public campaigns |
| Tracked | 1,191 campaigns for 965 brands since 1 Oct 2026 | 62 campaigns for 32 brands since 1 Oct 2026 |
| Typical CPM | $1.25 median, middle half $1 to $2 | $2 median, middle half $1.50 to $2 |
| Budget sizes | $1,500 median, 3% at $25,000 or more | $3,250 median, 0% at $25,000 or more |
| Campaign types | Clipping 860, UGC 199, Music 116 and Logo 16 | Clipping 60 and Music 2 |
| Approval model | 12% of live campaigns ask clippers to apply | |
| Budget speed | ended budgets lasted a median 21 days | ended budgets lasted a median 3 days |
| Fee on clipper pay | 10% | |
| Payout record | 216 campaigns with payouts it reported | 40 campaigns with payouts it reported |
| Briefs with disclosure | 12% of 1,063 briefs, 1% with #{brand}partner | 10% of 60 briefs, 10% with #{brand}partner |
| Clips approved | 77% of 18,307 submitted |
Measured leads
From our data only. The method of each measure is on the overview.
| Measure | Leader | Value |
|---|---|---|
| Most live campaigns | Content Rewards | 689 |
| Highest median CPM | Promote.fun | $2 |
| Largest median budget | Promote.fun | $3,250 |
| Most briefs with disclosure | Content Rewards | 12% |
| Fastest budget use | Promote.fun | 3 days |
Pros and cons
Content Rewards
$1,500 median budget: Median total budget of its campaigns live in the last 90 days.
12% need to apply: Share of its live campaigns that ask clippers to apply first.
216 payouts shown: Campaigns with payouts it reports publicly.
21d to spend: Median days from launch to close of its ended campaigns.
Volume. 689 live campaigns.
- $1,500 median budget
- 12% need to apply
- 216 payouts shown
- 21d to spend
- Best for
- Volume and reach
- Not for
- Brands with no time to review
WHAT IT IS
A self-serve clipping marketplace. Brands and agencies post clipping, UGC, music and logo campaigns, set them open to any clipper, by application or private, and approve each clip themselves.
A 10% platform fee charged on the work you approve, 8% for verified organizations, with a $1,000 minimum campaign budget.
WHO IT SUITS
Brands and agencies that want volume: many clippers, many clips and wide reach, with someone to review submissions.
PROS
CONS
- A campaign at its median rate ($1.25) stands out less to clippers.
- Open to every clipper, so quality varies more and review takes more work.
- Content Rewards does not review clips for you: every clip lands in your own queue.
- Many agencies run campaigns here, so yours competes with many others for clippers.
OUR DATA
- Live now
- 689 public campaigns
- Tracked
- 1,191 campaigns for 965 brands since 1 Oct 2026
- Typical CPM
- $1.25 median, middle half $1 to $2
- Budget sizes
- $1,500 median, 3% at $25,000 or more
- Campaign types
- Clipping 860, UGC 199, Music 116 and Logo 16
- Approval model
- 12% of live campaigns ask clippers to apply
- Budget speed
- ended budgets lasted a median 21 days
- Fee on clipper pay
- 10%
- Payout record
- 216 campaigns with payouts it reported
- Briefs with disclosure
- 12% of 1,063 briefs, 1% with #{brand}partner
Promote.fun
$2 median CPM: Median pay per 1,000 views of its campaigns live in the last 90 days.
40 payouts shown: Campaigns with payouts it reports publicly.
77% clips approved: Approved share of submitted clips.
Escrow funding: Funds are deposited before launch, held in escrow and released on verified views. Deposits are not refundable.
Escrow. Small budgets.
- $2 median CPM
- 40 payouts shown
- 77% clips approved
- Escrow funding
- Best for
- First tests on a small budget
- Not for
- Brands that need refunds
WHAT IT IS
A clipping platform where brands set a budget and a CPM and pay creators on verified views.
Campaign funds are deposited before launch, held in escrow and released only when performance is verified. Deposits are not refundable.
WHO IT SUITS
Small campaigns and first tests, with a hands-on team.
PROS
- The highest median CPM here ($2), which draws clippers.
- A small, hands-on team that suits small campaigns and first tests.
- It shows each campaign's payouts publicly.
OUR DATA
- Live now
- 10 public campaigns
- Tracked
- 62 campaigns for 32 brands since 1 Oct 2026
- Typical CPM
- $2 median, middle half $1.50 to $2
- Budget sizes
- $3,250 median, 0% at $25,000 or more
- Campaign types
- Clipping 60 and Music 2
- Clips approved
- 77% of 18,307 submitted
- Budget speed
- ended budgets lasted a median 3 days
- Payout record
- 40 campaigns with payouts it reported
- Briefs with disclosure
- 10% of 60 briefs, 10% with #{brand}partner
Method
Live counts, fees and payout records now, CPM and budgets over the campaigns live in the last 90 days, approvals over every campaign since we began. Assessments are ours. Neither pays to be compared.
Common questions
Does Content Rewards or Promote.fun cost more per 1,000 views?
Content Rewards campaigns paid a median $1.25 and Promote.fun $2 per 1,000 views over the last 90 days.
Which has more live campaigns, Content Rewards or Promote.fun?
Content Rewards has 689 and Promote.fun 10 live public campaigns, read 27 Oct 2026.
What budgets do brands post on Content Rewards and Promote.fun?
A median $1,500 on Content Rewards and $3,250 on Promote.fun, over the last 90 days.