Clipping campaign compliance requirements and hashtags brands use
Of 1,502 clipping campaign briefs we read over the 90 days to 27 Oct 2026, 11% require an ad disclosure: 2% a brand partner tag such as #ketoneiqpartner, 4% a generic tag such as #ad. 89% state none.
- BRIEFS READ
- 1,502
- ANY DISCLOSURE
- 11%
- #{BRAND}PARTNER
- 2%
- #AD AND SIMILAR
- 4%
Requirements by frequency
Every rule we count, as the share of briefs that set it. A brief can set many.
| Rule | Briefs | Share |
|---|---|---|
| Banned content or context | 772 | 51% |
| A required sound or song | 495 | 33% |
| An audience country rule | 389 | 26% |
| An @mention of the brand | 276 | 18% |
| No misleading, health or money claims | 274 | 18% |
| A link in bio | 245 | 16% |
| The brand's logo or watermark on the video | 243 | 16% |
| Posts kept up for a set time | 208 | 14% |
| A minimum of views per clip | 190 | 13% |
| Approval before posting | 169 | 11% |
| Any ad disclosure | 162 | 11% |
| An established or warmed up account | 138 | 9% |
| A dedicated page for the brand | 138 | 9% |
| A follower minimum | 116 | 8% |
| No changing the brand's message | 91 | 6% |
| No other apps' watermarks | 77 | 5% |
| FTC or legal wording | 65 | 4% |
| A generic tag such as #ad or #sponsored | 53 | 4% |
| A brand partner tag, #{brand}partner | 37 | 2% |
| The app's paid partnership label | 25 | 2% |
| A disclosure on the video itself | 5 | under 1% |
| A takedown on request within hours or days | 1 | under 1% |
Disclosure by niche
Niches with 5 or more briefs read. A campaign can count in two niches.
| Niche | Briefs | Any disclosure | #{brand}partner | #ad and similar | App label |
|---|---|---|---|---|---|
| Other | 664 | 13% | 3% | 3% | 1% |
| Music | 348 | 2% | 0% | under 1% | under 1% |
| UGC and apps | 187 | 14% | 1% | 7% | 7% |
| Gambling | 106 | 6% | 4% | 4% | 2% |
| Gaming | 82 | 18% | 5% | 7% | 1% |
| Crypto trading | 54 | 7% | 0% | 4% | 0% |
| Film and TV | 54 | 13% | 4% | 7% | 0% |
| Sports | 44 | 5% | 5% | 5% | 0% |
| Podcasts | 41 | 20% | 5% | 10% | 2% |
| Streams | 30 | 7% | 0% | 3% | 0% |
| Brand ads | 5 | 20% | 0% | 20% | 20% |
Disclosure by platform
How often briefs on each clipping platform use the brand partner pattern against a generic tag.
| Platform | Briefs | Any disclosure | #{brand}partner | #ad and similar | App label |
|---|---|---|---|---|---|
| Content Rewards | 1,063 | 12% | 1% | 4% | 2% |
| Clipster | 333 | under 1% | 0% | under 1% | 0% |
| Promote.fun | 61 | 10% | 10% | 0% | 0% |
| Vyro | 27 | 96% | 70% | 26% | 0% |
| Clipstake | 18 | 0% | 0% | 0% | 0% |
18+ categories
Gambling, prediction market and crypto trading briefs require a disclosure 7% of the time, against 11% for every other category, over 152 18+ briefs and 1,350 other briefs.
| Category | Briefs | Any disclosure | #{brand}partner | #ad and similar | App label |
|---|---|---|---|---|---|
| 18+ categories | 152 | 7% | 3% | 4% | 1% |
| Other categories | 1,350 | 11% | 2% | 3% | 2% |
Disclosure by type
| Type | Briefs | Any disclosure | #{brand}partner | #ad and similar | App label |
|---|---|---|---|---|---|
| Clipping | 926 | 14% | 4% | 4% | 1% |
| UGC | 175 | 13% | 1% | 6% | 6% |
| Logo | 53 | 4% | 0% | 2% | 2% |
| Music | 348 | 2% | 0% | under 1% | under 1% |
Disclosure by budget
| Budget | Briefs | Any disclosure | #{brand}partner | #ad and similar | App label |
|---|---|---|---|---|---|
| Under $5,000 | 1,209 | 9% | 1% | 3% | 1% |
| $5,000 to $25,000 | 261 | 16% | 5% | 5% | 2% |
| $25,000 to $100,000 | 30 | 47% | 23% | 10% | 7% |
Banned content
What briefs keep the brand away from, and what they ban clippers from doing.
| Rule | Briefs | Share |
|---|---|---|
| No sexual content | 287 | 19% |
| No violence | 150 | 10% |
| No misleading claims | 121 | 8% |
| No hate | 93 | 6% |
| No politics and religion | 78 | 5% |
| No competitor brands | 71 | 5% |
| No profanity | 33 | 2% |
| No drugs and alcohol | 30 | 2% |
| No low effort edits | 467 | 31% |
| No reposting others' clips | 462 | 31% |
| No off topic content | 449 | 30% |
| No fake views or engagement | 433 | 29% |
| No footage from outside the brief | 266 | 18% |
| No misleading claims | 259 | 17% |
| No showing the brand badly | 249 | 17% |
| No ai generated visuals | 141 | 9% |
Windows and minimums
- Posts must stay up a median 30 days (middle half 30 days to 30 days, 208 briefs).
- Follower minimums sit at a median 1,000 followers (middle half 100 followers to 1,000 followers, 116 briefs).
Where the tag goes
76 briefs say where the disclosure goes.
| Placement | Briefs | Share |
|---|---|---|
| Anywhere in the caption | 54 | 71% |
| At the start of the caption | 20 | 26% |
| On the video | 2 | 3% |
Method
Every brief linked to a public campaign live over the 90 days to 27 Oct 2026, read by our brief model and kept only where each value matched the brief's own words. Counts and shares in our words, never a brief's text. A share by group needs 5 or more briefs. What briefs ask for, not what clippers posted.
Common questions
What hashtag do clipping campaigns use to disclose ads?
2% of briefs we read ask for a brand partner tag such as #ketoneiqpartner and 4% for a generic tag such as #ad, of 1,502 briefs.
Do clipping briefs require an ad disclosure?
11% do, 2% also ask for the app's paid partnership label, of 1,502 briefs over the 90 days to 27 Oct 2026.
Which niche's clipping briefs require disclosure most often?
Brand ads, 20% of 5 briefs.
What content do clipping briefs ban?
51% of briefs set banned content or context rules and 18% ban misleading, health or money claims, of 1,502 briefs.