How to brief clippers: what the best briefs have in common
Of 1,472 clipping briefs we graded over the 90 days to 27 Oct 2026, 755 are graded A. Against C briefs they far more often carry a length rule (64% against 3%), do and don't lists (91% against 40%) and caption and tags (57% against 11%).
- BRIEFS GRADED
- 1,472
- GRADED A
- 51%
- A BRIEFS DELIVER IN
- 18 days median
Grades and delivery
Brief Quality grades a brief from A to F on how clear, complete, consistent and doable it is. Days to deliver is the time from launch to close of ended campaigns that paid out 90% or more of their budget, fewer is faster. Clips approved is the approved share of submitted clips, where the clipping platform shows both counts.
| Grade | Briefs | Days to deliver | Clips approved |
|---|---|---|---|
| A | 755 | 18 days | |
| B | 589 | 4.3 days | 90% |
| C | 127 | 5 days | 82% |
What A briefs share
The share of A briefs with each part, against C briefs, the lowest grade with 5 or more briefs.
| Part | A briefs | C briefs |
|---|---|---|
| Footage provided | 69% | 44% |
| Example posts | 5% | 3% |
| A length rule | 64% | 3% |
| Caption and tags | 57% | 11% |
| A disclosure rule | 18% | 2% |
| Do and don't lists | 91% | 40% |
| Brand safety rules | 49% | 13% |
| A view minimum | 22% | 1% |
| Account rules | 54% | 15% |
Parts and delivery
The median days to deliver of ended campaigns whose brief has each part, against those without. A part shows with 5 or more delivered campaigns on each side. These go together, they do not prove one causes the other.
| Part | Briefs with it | Days, with | Days, without |
|---|---|---|---|
| Example posts | 17% | 2.8 days | 15 days |
| Do and don't lists | 75% | 7.7 days | 13 days |
| A disclosure rule | 11% | 7.6 days | 10 days |
| Brand safety rules | 31% | 12 days | 7 days |
| A length rule | 36% | 13 days | 7.1 days |
| Footage provided | 53% | 13 days | 5.6 days |
| Caption and tags | 34% | 17 days | 6 days |
| Account rules | 35% | 19 days | 5.6 days |
| A view minimum | 13% | 29 days | 7.2 days |
Brief checklist
- Provide the footage: a folder of long videos or a channel clippers may cut from, with the parts you want clipped.
- Show what good looks like: two or three example posts, and the hooks or moments that work.
- Set the format: length, vertical, captions on screen, and the sound if music is part of it.
- Write the caption rules: the disclosure tag at the start, the @mention and any keywords, per app.
- Name the platform label: TikTok's content disclosure setting, Instagram's paid partnership label, YouTube's paid promotion box.
- List what is banned: claims you cannot make, topics and contexts the brand must not sit next to, and no fake views.
- State the pay rules: rate per 1,000 views per app, the minimum views per clip, the cap per clip and how approval works.
- Say how long posts stay up and how fast a clip comes down if you ask.
Method
Every brief linked to a public campaign live over the 90 days to 27 Oct 2026 with a published Brief Quality grade. Days to deliver counts ended campaigns whose clipping platform shows the budget and the amount paid, and that paid out 90% or more of it. Clips approved counts campaigns with 20 or more submitted clips. A median needs 5 or more campaigns.
Common questions
What makes a good clipping brief?
What A briefs carry more often than C briefs: a length rule (64% against 3%), do and don't lists (91% against 40%) and caption and tags (57% against 11%), over 1,472 graded briefs.
Which brief part goes with faster delivery?
Example posts: a median 2.8 days to deliver with it, 15 days without, over ended campaigns over the 90 days to 27 Oct 2026.
How many clipping briefs does ClippingAlpha grade?
1,472 graded briefs of public campaigns live over the 90 days to 27 Oct 2026.