Which apps allow paid political posts?

The apps compared

TikTok rules

• TikTok does not allow paid political advertising, including creators being paid to make branded political content. TikTok: branded content policy, TikTok: elections
• Political parties, candidates and PACs, and anyone acting for them, may not advertise on TikTok at all. TikTok: political ads policy
• Content TikTok suspects is paid political advertising is not eligible for the For You feed. TikTok: integrity guidelines
• Realistic AI made or heavily edited content needs TikTok's AI label, and AI that shows a public figure endorsing something is banned. TikTok: AI content, TikTok: integrity guidelines

Instagram and Facebook

• Officials, candidates, parties and political committees may not use branded content, with one exception. Meta: branded content policies
• In the US, the branded content tool may be used when the business partner is authorized by Meta to run ads about social issues, elections or politics. Outside the US it is not available for political entities. Meta: branded content policies, Instagram: branded content eligibility, Meta: get authorized
• The creator tags the partner with the branded content tool, which shows the Paid partnership label. Meta: branded content policies
• Meta also says creators cannot accept anything of value to post content that does not feature them or that they did not help create. Whether a clip cut from campaign footage counts as helping create it is not settled. Meta: branded content policies
• A post boosted as a partnership ad needs the campaign and the creator to be authorized, and the ad carries a verified Paid for by disclaimer. Instagram: branded content eligibility, Meta: political ads standard
• Political ads with photorealistic AI images, video or realistic audio must say so. Meta: political ads standard

YouTube rules

• Paid promotion is declared with the paid promotion box in the video's details, and YouTube then shows a label at the start of the video. YouTube: paid promotion
• Branded content follows Google's ad policies, where election and political content is a restricted category, and creators confirm that their partners are certified by Google where needed. YouTube: branded content policies
• Since 10 Oct 2025, political paid promotions are not shown to viewers in the EU. YouTube: paid promotion, YouTube: branded content policies
• Election ads bought from Google need US Election Ads verification, and Google adds the Paid for by line. Google: political content policy
• Realistic AI made or altered content, such as a real person saying something they did not, must be disclosed in Studio. YouTube: AI disclosure

X rules

• X's policy pages refused our reads on 24 Oct 2026, so we could not confirm X's current rules. Read its political content and paid partnerships policies before posting, and turn on its Paid Partnership disclosure. X: political content policy, X: paid partnerships policy

The law applies too

• An app's label does not replace a disclaimer the law asks for. In California the paid post wording goes in the post itself. Cal. Gov. Code § 84513, FPPC staff memo, June 2024