Write clip hooks and captions with ChatGPT or Claude

The generic tags they name most are #ad (20 campaigns), #sponsored (3 campaigns), #advertisement (2 campaigns) and #paidpartner (1 campaign).

Two kinds of words

A clip's text has two parts. The fixed part is whatever the brief requires: mentions, hashtags, a disclosure, a link in bio, sometimes text on the video. Copy it from the brief word for word. The free part is the hook and the line around it, and that is where ChatGPT or Claude earns its keep.

Keep the two apart in every prompt. A model that is asked to write the whole caption will shorten, reorder or invent tags. A model that writes only the free part, with the fixed part pasted after, cannot.

Three prompts

Hooks

You write hooks for short vertical clips. The clip shows: [what happens in the moment]. The brief's rules: [paste the rules]. Write 5 hooks of at most 8 words each. Each must make sense with the sound off, must not promise anything the clip does not show and must follow the rules. Number them.

Caption

Write a caption for this clip for [TikTok, Instagram or YouTube Shorts]. Hook: [the hook I picked]. Required, word for word: [the tags, mentions and disclosure from the brief]. Put the disclosure where the brief says, else first. Keep it under 150 characters before the tags. No claims about money, health or results.

Rule check

Check this caption and on-screen text against the brief's rules below. List every rule it breaks, every required tag or mention that is missing or misspelled, and anything the brief rules out. Say PASS only if nothing is wrong. Rules: [paste the rules]. Caption: [paste the caption].

Run the check in a new chat, so the model reads the caption cold. With ClippingAlpha connected, ask for get_brief on the campaign instead of pasting the rules, and plan_clips gives each clip's moment with a hook idea to start from. The clip planning guide covers picking the moment itself.

Worked on live campaigns

1 live clipping campaign, each with the rules its page lists and its strongest moment by our score. Paste the filled prompt into ChatGPT or Claude, pick a hook, then run the caption and check prompts with the tags below.

You write hooks for short vertical clips. The clip shows: Every Step Is a Calculated Gamble (10:14 to 10:48 of the source). The brief's rules: Tag @realmadhoney on TikTok, Instagram, YouTube and X. Add #madhoney, #honeyhunters and #nepal on TikTok, Instagram, YouTube and X. Keep captions relevant, natural, and curiosity-driven. Write "mad honey" in the caption. Write "Small amounts only. Not for everyone." in the caption. Put realmadhoney.com/clip in your bio. Use the words "mad honey". Keep clips 10 to 45 seconds. Write 5 hooks of at most 8 words each. Each must make sense with the sound off, must not promise anything the clip does not show and must follow the rules. Number them.

What makes a hook

• It is on screen in the first 2 seconds, while the speaker's first line plays.
• It reads with the sound off, since many people watch muted.
• It promises only what the clip shows. A bait hook gets the clip rejected or skipped.
• It sits clear of the app's buttons and caption area, in the middle of the frame.
• It never names a figure, a result or a claim the brief does not make itself.

Clips cut on our server already carry captions of what is said, so the hook text is the one layer you add.