Updated

AI agents
Malcolm Todd, Obsessica
Board: Content Rewards

Malcolm Todd music campaign

Platforms TikTok

The Malcolm Todd music campaign pays $0.70 per 1,000 views on TikTok, with $1,685 of a $1,769 budget left at 18:33 UTC on 5 Oct 2026.

CPM
$0.70 per 1K views

Pay per clip

On TikTok
  • 10KVIEWS$6.3010K views pays $6
  • 50KVIEWS$31.5050K views pays $32
  • 100KVIEWS$63.00100K views pays $63

WHY THIS SCORE

Beats 32% of music campaigns

≈$6.30 per clip at 10K views

  • PayLow, weak$0.70 per 1K
  • BudgetHealthy, good$1.7K left
  • Payout rulesStrict, weak1% min engagement
  • ApprovalNo data yet, not measured
  • ViewsOK, fair22.2K views a post
  • Payout speedFast, good$2.88 a day per creator
  • NicheNarrow, weakedits highlighting characters fans are…
  • Post rulesStrict, weakEngagement minimum
  • EffortHigh, weakAbout 51 min a clip
How we rank

Budget runway

SPENT A DAY
$17
BUDGET LEFT
95% of the budget left

The brief

Brief Quality A. Clear briefNo red flags

TO JOIN

  • Open to join
  • Unverified organizer
Read the full brief

THRESHOLDS AND CAPS

MIN VIEWS
3Kto get paidBrief
MIN ENGAGEMENT
1%engagement a postBrief
MAX A CLIP
$110pay stops thereBrief
MIN PAYOUT
$2.10before a payoutBoard
PAID IN
10daysBoard
BOARD FEE
10%of each payoutBoard

WHAT TO MAKE

  • At least 10 seconds longBrief
  • In English and FrenchBrief
  • Any footage you have the rights toBrief
  • Niche: Edits highlighting characters fans are obsessed with, synced to Obsessica, one narrow nicheBrief
  • NichesBoard
    • Music
  • Every post uses this sound: Obsessica by Malcolm Todd, official TikTok campaign audioBrief
  • Standard effort, a clean editBrief
  • Use the part of the song the brief setsBrief
  • Lyrics on screen as they are sungBrief
  • Follow the example editBrief

DO27

  • Join the Humm Clipping Whop server before participatingBrief
  • Post clean content, no blur or sloppy editBrief
  • Make a real edit synced to the Re-Re-Rebecca partBrief
  • Use the official TikTok campaign audioBrief
  • Post on TikTok onlyBrief
  • Minimum 10 secondsBrief
Show all 27
  • Keep posts online for at least 30 daysBrief
  • Send video analytics and edit proof in Whop chat after minimum viewsBrief
  • Reach minimum 1% engagementBrief
  • Keep likes visibleBrief
  • Keep audience mainly Tier 1-2Brief
  • No NSFW contentBrief
  • Join the Humm Clipping Whop server before participating in the campaignBrief
  • Post quality content: sharp, no blur, no sloppy rushed editsBrief
  • Make a real edit synced to the "Re-Re-Rebecca" moment, not raw footageBrief
  • Use the official campaign TikTok soundBrief
  • Post only on TikTokBrief
  • Clips must be minimum 10 secondsBrief
  • Keep posts live at least 30 daysBrief
  • After reaching the view minimum, send proofs via Whop support chatBrief
  • Minimum 1% engagement: at least 10 likes per 1,000 viewsBrief
  • Keep likes visible, hidden likes mean automatic rejectionBrief
  • Audience must be majority tier 1-2, over 30% tier 3 = removalBrief
  • A French audience is the campaign priorityBrief
  • Join the Humm Clipping Whop before participatingBoard
  • Create short, punchy videos using the sound that hook fast and fit the vibeBoard
  • Read the clipper brief fully before your first postBoard

DON'T29Brief

  • No offensive, political, sensitive, violent, or NSFW content
  • No content harming the artist or anyone featured
  • No audio other than the official campaign audio
  • No posting raw clips without a real edit
  • No low-effort, low-quality, or unedited clips
  • No 100% AI content
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  • Never steal or repost another creator's edit
  • No reusing edits from other unrelated campaigns
  • No viewbotting or artificial views
  • No reposting the same video more than 5 times
  • No story boosts or collab posts
  • No paid promotion or video boosting
  • No hidden likes
  • Do not remove the post before 30 days
  • No offensive, political, sensitive, violent or NSFW content, nothing harming artist's image
  • Use no sound other than the official campaign TikTok sound
  • Never post a raw excerpt without a real edit
  • No low-effort, low-quality or unedited content
  • Never steal or repost another creator's edit, all must be original
  • Do not reuse an edit from another unrelated campaign
  • No viewbotting or artificial views: exclusion, gain withdrawal, ban
  • Do not repost the same video more than 5 times
  • No paid promotion or boosting of the video
  • No bought views, likes or bots
  • No reposts of other clips
  • No negative portrayal of the brand
  • No AI generated visuals
  • No low effort reuploads
  • No profanity

CAPTIONBrief

  • No required mentions or hashtags, example caption: Obsessica, Malcolm Todd
  • Lyrics in English or adapted into French in the videos

BRAND SAFETYBrief

  • No offensive or sensitive content
  • No political content
  • No violent content
  • No NSFW or sexual content

AUDIENCEBrief

  • Mainly Tier 1-2, French audience is the main priority audience
  • Checked by Video analytics sent in the Whop support chat as video proof
  • If it fails: More than 30% Tier 3 audience means account subject to removal from the campaign

YOUR PAGEBrief

  • Any page size can join

POSTING RULESBrief

  • Same video may not be reposted more than 5 times across your accounts
  • Story boosts and collab posts are banned
  • No paid promotion or video boosting
  • Likes must stay visible on posts
  • Keep posts up 30 days

CREATOR PROFILEBoard

  • Creators in
    • Music
  • Style: short, punchy videos that hook fast and fit the track's vibe
  • Post videos with "Obsessica" by Malcolm Todd and get paid for the views you generate
  • Malcolm Todd is a US singer-songwriter, and "Obsessica" is his new track
  • Your job : create short, punchy videos using the sound, that hook fast and fit the vibe of the track
  • Everything you need is in the clipper brief (English and French versions) : rules, rewards, platforms, what to do and what to avoid.Read it fully before your first post
  • You must join the Humm Clipping Whop before participating in the campaign
  • Questions ? Ask the Humm Clipping team
  • Let's print !

OTHER REQUIREMENTS

  • Connect and verify your clipping account(s) on WhopBrief
  • Submit the video link right after posting itBrief
  • Join the Humm Clipping Whop server before participatingBrief
  • Link and verify your clipping accounts on Whop firstBrief
  • Submit video link in campaign field promptly after postingBrief
  • Once view minimum reached, send proofs via Whop support chatBrief
  • Send video proof of your edit in your editing softwareBrief
  • Contact the Humm Clipping team, not the client, for questionsBrief
  • Join the Humm Clipping Whop before participating in the campaignBoard
  • Read the clipper brief fully before your first postBoard

MATERIALS

What to clip

1 ready clip, post today, no editing needed.

About 32 minutes a clip, finding and cutting.

THE ASSET

  • it's been a while I think // #gluttomy #glyde #appel #fyp #mlm hashtag FUCK you // based off of @/kaaaaaaaaaaaaaaars vidREADY CLIP14sVERTICAL
    READINESS
    90, post ready
    HOOK
    Visual, first 3 seconds
    SPEECH
    None
    ON-SCREEN TEXT
    2 lines
    CREATIVE
    Organic
    FIND TIME
    None, post as is
    FORMAT FIT
    TOO SHORT

What to make

CLIPS
1ready to postOur analysis
LENGTH
10seconds or moreBrief
FORMAT
9:16VerticalOur analysis
POST ON
  • TikTokTOO SHORT
Brief

FROM

Ready clips, post as is

Our analysis1 clip under 3 minutes read as ready to post

WHAT TO POST

NICHE
Edits highlighting characters fans are obsessed with, synced to Obsessica, one narrow topic“spot characters and references that get a reaction from the audience (FR priority), and edit them into punchy edits synced to the audio”
SOUND
Obsessica by Malcolm Todd, official TikTok campaign audio, the part the brief sets“Create short videos using the TikTok sound, post on TikTok only.”
LYRICS
Put the lyrics on screen
EFFORT
Standard, a clean edit“Quality: clean content, no blur or sloppy edit posted in a rush.”
  1. Watch the example edit the brief points to, and match its style
  2. Use the sound “Obsessica by Malcolm Todd, official TikTok campaign audio” from its page, the part the brief sets, not a copy
  3. Make an edit in your niche and cut it to the beat
  4. Put the lyrics on screen as they are sung
  5. Join the Humm Clipping Whop server before participating
  6. Post clean content, no blur or sloppy edit
  7. Make a real edit synced to the Re-Re-Rebecca part
  8. Use the official TikTok campaign audio
  9. Post on TikTok only
  10. Minimum 10 seconds

MUST INCLUDE

  • Use the sound the brief names“Create short videos using the TikTok sound, post on TikTok only.”
  • Put the lyrics on screen

AVOID

  • No bought views or bots“Viewbotting or artificial views immediate removal + payout forfeiture + ban.”
  • No reposts of other clips“Stealing or reposting another creator's/clipper's edit.”
  • No negative portrayal
  • No AI generated visuals
  • No low effort reuploads“Low-effort, low-quality, or unedited clips.”
  • No profanity

HOW TO GET THE FOOTAGE

  • Clip from the TikTok video linked in the briefBrief“MANDATORY TikTok Audio:[link] music/оригинальный-звук-7677872036567436039?is_from_webapp=1&sender_device=pc [link]”
  • Any footage works, the brief allows itBrief“spot characters and references that get a reaction from the audience (FR priority), and edit them into punchy edits synced to the audio”

Ask your AI agent

Briefs are long and full of rules. Connect ClippingAlpha to your agent and it reads this one for you: what to make, what to avoid and where to join.

Common questions

How much does the Malcolm Todd music campaign pay?

It pays $0.70 per 1,000 views on TikTok. One clip pays at most $110.

How much budget is left in the Malcolm Todd music campaign?

$1,685 of a $1,769 budget is left at 18:33 UTC on 5 Oct 2026.

Which platforms count for the Malcolm Todd music campaign?

Views on 1 platform count: TikTok.

What does it take to get paid?

A clip is paid once it has earned at least $2.10.

Where can I join the Malcolm Todd music campaign?

It is listed on 1 board: Content Rewards.

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