Fly clipping campaign

6 of 6 clips analysed, 1 ready as is, 3 need a reframe, 2 need an edit

1. 4I’ve known Tone since we were kids, so getting to sing his new song “Fly” with him in the Cyboroke was a full-circle momInstagram, 57 seconds, Vertical 9:16

   Ready to post as is

   Tone Stith sings Fly in Cyboroke car

   • Clip Potential 61 of 100
   • Opens on a spoken line in the first 3 seconds
   • 1 line of on-screen text
   • UGC promo, native creator style
   • Already vertical 9:16

   1. 1Post it as is or trim to the hook

   PLAY

2. 5Behind the scenes of Fly We really built this one from the ground up. Thank you, Tonies. This one’s for you. Don't forgeInstagram, 27 seconds, Vertical 9:16

   Needs your edit

   Music video shoot for Fly with green Porsche

   • Clip Potential 53 of 100
   • Opens on a spoken line in the first 3 seconds
   • TikTok buries polished ads
   • Already vertical 9:16

   1. 1Cut a native hook from it or use it as an end card
   2. 2Add on-screen captions for the spoken lines

   PLAY

3. 6Y’all seen the Fly video yet? The visuals on this one are no joke. Tonies, the love has been unreal!!Instagram, 29 seconds, Horizontal 16:9

   Reframe to 9:16

   Singer poses with green Porsche at sunset

   • Clip Potential 49 of 100
   • Opens on a spoken line in the first 3 seconds
   • TikTok buries polished ads
   • Horizontal, reframe to 9:16

   1. 1Reframe to 9:16, keep the subject in the middle
   2. 2Cut a native hook from it or use it as an end card
   3. 3Add on-screen captions for the spoken lines

   PLAY

4. 7Thank you @bet for having me!! Checkout the full performance on Bet's YouTube channel!Instagram, 66 seconds, Horizontal 16:9

   Reframe to 9:16

   Live FLY performance at BET Awards

   • Clip Potential 46 of 100
   • Opens on a spoken line in the first 3 seconds
   • 2 lines of on-screen text
   • TikTok buries polished ads
   • Horizontal, reframe to 9:16

   1. 1Reframe to 9:16, keep the subject in the middle
   2. 2Cut a native hook from it or use it as an end card

   PLAY

5. 8How I Found Out @tonestith Could SingInstagram, 59 seconds, Vertical 9:16

   Needs your edit

   Two friends in car karaoke sing Fly

   • Clip Potential 40 of 100
   • Opens on a spoken line in the first 3 seconds
   • 1 line of on-screen text
   • UGC promo, native creator style
   • Already vertical 9:16

   1. 1Post it as is or trim to the hook

   PLAY

6. 9Can't believe how many people reached out to me about FLY.. all the different covers, all the love.. I'm a living testimInstagram, 41 seconds, Horizontal 16:9

   Reframe to 9:16

   Cinematic FLY music video clips: sunset, car, silhouette

   • Clip Potential 26 of 100
   • No spoken hook in the first 3 seconds
   • TikTok buries polished ads
   • No speech, add captions
   • Horizontal, reframe to 9:16

   1. 1Reframe to 9:16, keep the subject in the middle
   2. 2Cut a native hook from it or use it as an end card
   3. 3Add captions or on-screen text, the clip has no speech

   PLAY