What to clip
CLIP POTENTIAL49FAIR1 UGC promo. Post it as is or trim to the hook.
About 39 minutes a clip, finding and cutting.
- SOURCE READINESS
- 53Light cutting
- TOTAL FOOTAGE
- 5m
- 2 of 4assets share the best format: horizontal under 3 minutes
- 3 of 4clips open on a spoken hook in the first 3 seconds
- 3 of 4assets are scripted ads, expect lower organic reach
- 2 of 4carry on-screen text, keep it in frame when cropping
MATERIAL MIX
- UGC PROMO50s
- SCRIPTED ADS4m
THE ASSETS
Vertical trailer for spider horror film CrawlersSCRIPTED AD1mVERTICAL58FAIR
An 81 second brand scripted ad with 2 speakers, in English.
- READINESS
- 45, needs cutting
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 36 words a minute
- ON-SCREEN TEXT
- None
- CREATIVE
- Scripted ad
- FIND TIME
- None, post as is
- FORMAT FIT
- TOO LONGFITSTOO LONG
Crawlers spider stunt at TCL Chinese TheatreUGC PROMO50sVERTICAL40LOW
A 50 second brand UGC promo with one speaker, in English.
- READINESS
- 90, post ready
- HOOK
- Visual, first 3 seconds
- SPEECH
- 1 words a minute
- ON-SCREEN TEXT
- 3 lines
- CREATIVE
- UGC promo
- FIND TIME
- None, post as is
- FORMAT FIT
- FITS
Crawlers horror film trailer with spidersSCRIPTED AD1mHORIZONTAL24LOW
An 81 second brand scripted ad with 2 speakers, in English.
- READINESS
- 45, needs cutting
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 35 words a minute
- ON-SCREEN TEXT
- None
- CREATIVE
- Scripted ad
- FIND TIME
- None, post as is
- FORMAT FIT
- REFRAME
Red-band trailer for spider horror film CrawlersSCRIPTED ADFirst 1 of 1m analysedHORIZONTAL24LOW
An 87 second brand scripted ad with 2 speakers, in English.
- READINESS
- 45, needs cutting
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 37 words a minute
- ON-SCREEN TEXT
- 4 lines
- CREATIVE
- Scripted ad
- FIND TIME
- None, post as is
- FORMAT FIT
- REFRAME
23 videos could not be read: no usable audio
What to make
- CLIPS
- 1ready to postOur analysis
- LENGTH
- 50secondsOur analysis
- FORMAT
- 9:16VerticalOur analysis
- POST ON
- TikTokFITS
- InstagramFITS
- YouTubeFITS
Board
FROM
Ready clips, post as is
TikTok buries polished ads. Cut a native hook from them or use them as end cards
Our analysis1 clip under 3 minutes read as ready to postTHE READY CLIPS, BEST FIRST
4 of 4 clips analysed, 2 need a reframe, 2 need an edit
Open footage folder1Brand clip 1 of 4Brand footage, 81 seconds, Vertical 9:16
Needs your edit
Vertical trailer for spider horror film Crawlers
- Clip Potential 58 of 100
- Opens on a spoken line in the first 3 seconds
- TikTok buries polished ads
- Already vertical 9:16
- 1Cut a native hook from it or use it as an end card
- 2Add on-screen captions for the spoken lines
2Brand clip 2 of 4Brand footage, 50 seconds, Vertical 9:16
Needs your edit
Crawlers spider stunt at TCL Chinese Theatre
- Clip Potential 40 of 100
- No spoken hook in the first 3 seconds
- 3 lines of on-screen text
- UGC promo, native creator style
- Already vertical 9:16
- 1Post it as is or trim to the hook
3Brand clip 3 of 4Brand footage, 81 seconds, Horizontal 16:9
Reframe to 9:16
Crawlers horror film trailer with spiders
- Clip Potential 24 of 100
- Opens on a spoken line in the first 3 seconds
- TikTok buries polished ads
- Horizontal, reframe to 9:16
- 1Reframe to 9:16, keep the subject in the middle
- 2Cut a native hook from it or use it as an end card
- 3Add on-screen captions for the spoken lines
4Brand clip 4 of 4Brand footage, 87 seconds, Horizontal 16:9
Reframe to 9:16
Red-band trailer for spider horror film Crawlers
- Clip Potential 24 of 100
- Opens on a spoken line in the first 3 seconds
- 4 lines of on-screen text
- TikTok buries polished ads
- Horizontal, reframe to 9:16
- 1Reframe to 9:16, keep the subject in the middle
- 2Cut a native hook from it or use it as an end card
HOOK IDEAS SUGGESTIONS
- Living my best life, then CRAWLERS startsFrom the line “I am living my best life.” in Brand ad, 1:21, horizontal
- Crawlers are coming to the big screenFrom the on-screen text “CRAWLERS” in UGC promo, 0:50, vertical
- In theaters October 10, mark the dateFrom the on-screen text “IN THEATERS OCTOBER 10” in UGC promo, 0:50, vertical
HOW TO GET THE FOOTAGE
- The brand provides the clips in a Google Drive folder linked on the boardBoardThe board lists the Google Drive folder
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