Charlie Berens clipping campaign

THE CLIPS, BEST FIRST

1. Brand clip 1 of 2

   Brand footage58:05HORIZONTAL

   A 58 minute brand podcast with 2 speakers, in English. 6 strong moments, the best at 0:29: Siri discovers his Wisconsin accent.

   Open footage folder
   1. 10:29 to 1:1142 seconds

      Siri discovers his Wisconsin accent

      Brand clip 1 of 2, at 0:29

      • Moment score 90 of 100
      • Opens on a spoken line
      • 9:16 fit 70, crops cleanly

      1. 1Cut 0:29 to 1:11, 42 seconds
      2. 2Open on the first spoken line, no lead in
      3. 3Crop to 9:16, the subject stays in frame
      4. 4Add on-screen captions, the brief asks for them
      5. 5End on the call to action the brief asks for

      PLAY AT 0:29

   2. 28:43 to 9:5976 seconds

      What are brats? On thaw them

      Brand clip 1 of 2, at 8:43

      • Moment score 82 of 100
      • Opens on a spoken line
      • 9:16 fit 70, crops cleanly

      1. 1Cut 8:43 to 9:59, 76 seconds
      2. 2Open on the first spoken line, no lead in
      3. 3Crop to 9:16, the subject stays in frame
      4. 4Add on-screen captions, the brief asks for them
      5. 5End on the call to action the brief asks for

      PLAY AT 8:43

   3. 34:58 to 5:3840 seconds

      The Apple Genius Bar needs beer

      Brand clip 1 of 2, at 4:58

      • Moment score 79 of 100
      • Opens on a spoken line
      • 9:16 fit 55, crop with care

      1. 1Cut 4:58 to 5:38, 40 seconds
      2. 2Open on the first spoken line, no lead in
      3. 3Crop to 9:16 and keep the subject in the middle
      4. 4Add on-screen captions, the brief asks for them
      5. 5End on the call to action the brief asks for

      PLAY AT 4:58

2. Brand clip 2 of 2

   Brand footage1h 3mHORIZONTAL

   A 1h 3m brand podcast with 2 speakers, in English. 5 strong moments, the best at 8:13: Ratchet Strap Suitcase Fools the TSA.

   Open footage folder
   1. 48:13 to 8:3926 seconds

      Ratchet Strap Suitcase Fools the TSA

      Brand clip 2 of 2, at 8:13

      • Moment score 90 of 100
      • Opens on a spoken line
      • 9:16 fit 70, crops cleanly

      1. 1Cut 8:13 to 8:39, 26 seconds
      2. 2Open on the first spoken line, no lead in
      3. 3Crop to 9:16, the subject stays in frame
      4. 4Add on-screen captions, the brief asks for them
      5. 5End on the call to action the brief asks for

      PLAY AT 8:13

   2. 55:28 to 5:4517 seconds

      Grandpa Bob Fixes Dentures With a Drill

      Brand clip 2 of 2, at 5:28

      • Moment score 83 of 100
      • Opens on a spoken line
      • 9:16 fit 70, crops cleanly

      1. 1Cut 5:28 to 5:45, 17 seconds
      2. 2Open on the first spoken line, no lead in
      3. 3Crop to 9:16, the subject stays in frame
      4. 4Add on-screen captions, the brief asks for them
      5. 5End on the call to action the brief asks for

      PLAY AT 5:28

   3. 67:44 to 8:1328 seconds

      Grandma Sue Turns to the Lowe's Catalog

      Brand clip 2 of 2, at 7:44

      • Moment score 80 of 100
      • Opens on a spoken line
      • 9:16 fit 70, crops cleanly

      1. 1Cut 7:44 to 8:13, 28 seconds
      2. 2Open on the first spoken line, no lead in
      3. 3Crop to 9:16, the subject stays in frame
      4. 4Add on-screen captions, the brief asks for them
      5. 5End on the call to action the brief asks for

      PLAY AT 7:44