What to clip
CLIP POTENTIAL53FAIRScripted ads only. TikTok buries polished ads. Cut a native hook from them or use them as end cards.
About 41 minutes a clip, finding and cutting.
- SOURCE READINESS
- 45Needs cutting
- TOTAL FOOTAGE
- 6m
- SAMPLE
- 8 of 40clips analysed
- 2 of 8assets share the best format: vertical under 30s
- 8 of 8clips open on a spoken hook in the first 3 seconds
- 8 of 8assets are scripted ads, expect lower organic reach
- 8 of 8carry on-screen text, keep it in frame when cropping
THE ASSETS
BOXED CMO intros Taylor Fritz pack battleSCRIPTED AD18sVERTICAL57FAIR
- READINESS
- 45, needs cutting
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 176 words a minute
- ON-SCREEN TEXT
- 6 lines
- CREATIVE
- Scripted ad
- FIND TIME
- None, post as is
- FORMAT FIT
- FITS
Tennis court 3v3 BOXED pack battleSCRIPTED AD36sVERTICAL57FAIR
- READINESS
- 45, needs cutting
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 206 words a minute
- ON-SCREEN TEXT
- 3 lines
- CREATIVE
- Scripted ad
- FIND TIME
- None, post as is
- FORMAT FIT
- FITS
Tennis player Taylor Fritz thanks Boxed for cardsSCRIPTED AD8sVERTICAL57FAIR
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 180 words a minute
- ON-SCREEN TEXT
- 6 lines
- CREATIVE
- Scripted ad
- FIND TIME
- None, post as is
- FORMAT FIT
- TOO SHORT
Host and Taylor Fritz start BOXED pack battleSCRIPTED AD18sSQUARE56FAIR
- READINESS
- 45, needs cutting
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 189 words a minute
- ON-SCREEN TEXT
- 5 lines
- CREATIVE
- Scripted ad
- FIND TIME
- None, post as is
- FORMAT FIT
- FITS
Taylor Fritz thanks BOXED for card pullsSCRIPTED AD8sSQUARE56FAIR
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 195 words a minute
- ON-SCREEN TEXT
- 6 lines
- CREATIVE
- Scripted ad
- FIND TIME
- None, post as is
- FORMAT FIT
- TOO SHORT
Taylor Fritz 3v3 BOXED battle on tennis courtSCRIPTED AD36sSQUARE53FAIR
- READINESS
- 45, needs cutting
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 208 words a minute
- ON-SCREEN TEXT
- 4 lines
- CREATIVE
- Scripted ad
- FIND TIME
- None, post as is
- FORMAT FIT
- FITS
Taylor Fritz tennis battle then BOXED card ripsSCRIPTED AD2mHORIZONTAL49FAIR
- READINESS
- 45, needs cutting
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 159 words a minute
- ON-SCREEN TEXT
- 5 lines
- CREATIVE
- Scripted ad
- FIND TIME
- None, post as is
- FORMAT FIT
- REFRAME
Tennis bottle battle then Pokémon box battleSCRIPTED AD2mVERTICAL36LOW
- READINESS
- 45, needs cutting
- HOOK
- Spoken, first 3 seconds
- SPEECH
- 158 words a minute
- ON-SCREEN TEXT
- 6 lines
- CREATIVE
- Scripted ad
- FIND TIME
- None, post as is
- FORMAT FIT
- TOO LONG
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