Niche: Ricky and Russ fan-style clips from official Chad Powers Season 2 footage, one narrow nicheBrief
NichesBoard
Movie TV show
Entertainment
High effort, polished editsBrief
Follow the example editBrief
DO15
Mention Chad Powers in your captionBrief
Clip in 9:16 aspect ratio, at least 7 seconds longBrief
Post to TikTok and/or Instagram Reels onlyBrief
Include #ad to disclose the paid partnershipBrief
Keep post live a minimum of 30 daysBrief
Post English content onlyBrief
Show all 15
Include Ricky and Russ in every clipBrief
Watch the example edits before making your ownBrief
Open on the strongest moment in the first 1-2 secondsBrief
If you tag, use the official accountsBrief
Start with Episodes 4 and 6Board
Ship edits, single scenes, dialogue and character moments are eligibleBoard
Choose your own audioBoard
No reposted contentBoard
Minimum video length 7sBoard
DON'T21
Do not use your own original footage, fan-ripped episodes or external clipsBrief
No football highlights or comedy-only clipsBrief
Do not tell people Season 2 came outBrief
Do not force a suggested song onto a moment better served by original dialogueBrief
No re-uploading long unedited chunks or reposting other creators’ editsBrief
No bait posting to farm viewsBrief
Show all 21
No copying the same video across multiple accounts on one platformBrief
No story boosting, story views do not countBrief
No paid boosting or promotion outside the briefBrief
Do not remove the post before 30 daysBrief
No slander or copyright violationsBrief
Do not misrepresent content or portray cast, show or Hulu negativelyBrief
No NSFW, violent or controversial contentBrief
No racist, discriminatory, political or religious contentBrief
No reposted contentBoard
Do not post football-only or comedy-only clipsBoard
No outside footageBrief
Nothing off the campaign topicBrief
No reposts of other clipsBrief
No low effort reuploadsBrief
No negative portrayal of the brandBrief
CAPTIONBrief
Use the words
Chad Powers
Keep captions short and engaging, use approved examples or write your own
Do not reveal Season 2 is out, make non-watchers curious about the show
Tagging optional, if tagging use official accounts @chadpowershulu, plus @hulu on Instagram
FTC DISCLOSUREBrief
Disclose the ad on TikTok and InstagramTikTokInstagram
#ad
In the caption
BRAND SAFETYBrief
No NSFW content
No violent or controversial content
No racist or discriminatory content
No political or religious content
Do not misrepresent content or harm reputation
No slander or copyright violations
AUDIENCEBrief
At least 50% Tier 1 audience
If it fails: views with >30% Tier 3 audience will be discounted
YOUR PAGEBrief
Any page size can join
One account per creator
POSTING RULES
No paid boosting or promotion of any kind outside the briefBrief
All likes must be visibleBrief
Do not copy the same video across multiple accounts on the same platformBrief
Prioritize Episodes 4 and 6 firstBoard
Keep posts up 30 daysBrief
CREATOR PROFILE
Creators inBrief
Chad powers fandom edits
Ricky + russ ship edits
Audience: viewers who have not yet watched the showBrief
Style: fan-led edits that look organically obsessed, not promotionalBrief
Experienced English-speaking short-form clippers with a strong TV, film or entertainment portfolio. Priority goes to creators with proven TikTok or Instagram performance, a majority audience in the US, UK, Canada, Australia or Western Europe, clean pacing and captions, reliable communication, and...Board
OTHER REQUIREMENTSBrief
Open on the strongest moment in the first 1-2 seconds, not the show name
Any added music must be romantic: love songs, yearning or slowed sounds
3vou repostar pra ver se saio dessa era do flop, #howtoloseaguyin10days #romcoms #andieandben #fyp #tipografia romcom ediTikTok, 14 seconds, Horizontal 16:9
Add #ad or the paid partnership label“By participating you agree to make clear that this is a paid partnership by including #ad”
Add captions“Keep captions short and engaging and mention Chad Powers.”
AVOID
No outside footage“Posts using outside footage will be rejected.”
Stay on the campaign topic
No reposts of other clips“✕ Re-uploading long, unedited chunks of episodes, or reposting other creators’ edits.”
No low effort reuploads“High-quality posts only, no blurry or low-effort content.”
No negative portrayal“✕ Posts must not misrepresent the content, portray the cast, the show or Hulu negatively, or harm reputation.”
HOW TO GET THE FOOTAGE
The brand provides the clips in a Frame.io share linked in the briefBrief“Only use footage from the official footage folder below, do NOT use your own original footage, fan-ripped episodes or any external clips.”
Clip from the TikTok videos linked in the briefBrief“Suggested TikTok sound from the studio brief: [link]”
The footage folder opens after you joinOur analysisThe folder needs the board's sign-in
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