# Clipping budgets and pay, October 2026

How fast clipping budgets are used up and what a clip pays after minimums, caps and fees. Our data on 1,584 campaigns, 1 to 24 Oct 2026.

As of 10:01 UTC on 27 Oct 2026. Page: https://clippingalpha.com/reports/clipping-budgets-and-pay-2026-10

Report Published 24 Oct 2026. Data 1 to 24 Oct 2026.

- **BUDGET LIFE**: Used up budgets lasted a median 3 days
- **SPENT BY 72H**: 74% of their spend came in the first 72 hours
- **1M VIEWS CAPPED**: 89% of live terms cap a 1 million view clip
- **IDLE BUDGET**: $612,980 of open budget sat idle

## Budget speed

Budgets that were used up lasted a median 3 days. 74% of their spend came in the first 72 hours.

Share of the final spend of used up budgets, by time after launch

**Share of the final spend of used up budgets, by time after launch**

|  |  |
| --- | --- |
| 24 hours | 32% |
| 48 hours | 60% |
| 72 hours | 74% |
| 7 days | 83% |
| 14 days | 95% |

- 274 budgets we watched from launch were used up. The middle half lasted 40 to 136 hours.
- Of the 503 campaigns 7 days or older, 188 were used up within 7 days, 37%.

## Fast or idle

72 hours after launch, 28% of new campaigns had spent 90% or more of their budget. 12% had spent nothing.

New campaigns by share of budget spent 72 hours after launch, 518 campaigns

**New campaigns by share of budget spent 72 hours after launch, 518 campaigns**

|  |  |
| --- | --- |
| Nothing | 12% |
| Under 25% | 41% |
| 25 to 50% | 8% |
| 50 to 90% | 10% |
| 90% or more | 28% |

- The median new campaign had spent 19% at 72 hours and 32% at 7 days.

## By platform and type

72 hours after launch, the median music campaign had spent 71% of its budget, clipping 12% and UGC under 1%.

**Budget speed by clipping platform**

| Platform | Campaigns | Spent at 72h | Used up in |
| --- | --- | --- | --- |
| Promote.fun | 37 | 100% | 52 hours |
| Clipster | 205 | 66% | 60 hours |
| Vyro | 22 | 19% | 35 hours |
| Clipstake | 8 | 19% | Too few |
| Content Rewards | 246 | 4% | 100 hours |

**Budget speed by campaign type**

| Type | Campaigns | Spent at 72h | Used up in |
| --- | --- | --- | --- |
| Music | 188 | 71% | 69 hours |
| Clipping | 295 | 12% | 74 hours |
| Logo | 11 | 6% | Too few |
| UGC | 24 | Under 1% | Too few |

- Spent at 72h is the median share of budget spent 72 hours after launch. Used up in is the median time from launch for the budgets that were used up: 35 on Promote.fun, 127 on Clipster, 6 on Vyro, 102 on Content Rewards, 136 music and 132 clipping campaigns.
- Content Rewards adds spend once a brand approves a clip, so its early spend reads low. 45% of its new campaigns showed nothing spent at 24 hours, against 3% on Clipster.

## Minimums and caps

A 1,000 view clip earns nothing on 62% of live campaign terms. At 1 million views, a cap per clip cuts pay on 89% of them.

Median pay per 1,000 views after the minimum, the cap and the fee, by clip size

**Median pay per 1,000 views after the minimum, the cap and the fee, by clip size**

|  |  |
| --- | --- |
| Advertised | $1.10 |
| 1K views | Nothing |
| 5K views | $0.90 |
| 10K views | $0.95 |
| 50K views | $0.95 |
| 100K views | $0.90 |
| 1M views | $0.19 |

**What one clip pays at the median, by its views**

| Clip views | Rate times views | After limits | Pays nothing | Cap cuts pay |
| --- | --- | --- | --- | --- |
| 1,000 | $1.10 | Nothing | 62% | 0% |
| 5,000 | $5.50 | $4.50 | 15% | Under 1% |
| 10,000 | $11 | $9.50 | 6% | 1% |
| 50,000 | $55 | $47.50 | 1% | 9% |
| 100,000 | $110 | $90 | Under 1% | 20% |
| 1,000,000 | $1,100 | $189 | 0% | 89% |

- 2,157 live terms, a campaign's pay rules on one app, across 904 open public campaigns. The median minimum is 2,000 views. 98% of terms cap pay per clip, at a median $200, and the median cap stops pay at 167,000 views.
- After limits takes off the fee each clipping platform's terms state: 10% on Content Rewards, 5% on Clipster and none on Clipstake. Vyro and Promote.fun state no fee we could read, so 10% is taken for them. Approval is left out, as only Promote.fun shows it.

## Advertised against spent

Per 1,000 tracked views, budgets spent less than the rate campaigns advertised. On Promote.fun clipping campaigns, half.

**Advertised rate and budget spent per 1,000 tracked views, medians**

| Campaigns | Count | Advertised | Spent per 1K |
| --- | --- | --- | --- |
| Content Rewards clipping | 657 | $1.25 | $1.07 |
| Content Rewards UGC | 98 | $1.50 | $1.37 |
| Content Rewards music | 97 | $1 | $0.79 |
| Content Rewards logo | 15 | $0.25 | $0.25 |
| Promote.fun clipping | 59 | $2 | $1 |
| Clipstake logo | 12 | $0.80 | $0.90 |

- Campaigns open or ended since 1 Oct 2026 with over 10,000 tracked views and some spend. Spent is the budget a clipping platform reports used as views are credited. It is not money paid out to clippers, which comes later and only for approved clips.

## Where views go

Views pile up on a few clips. On Content Rewards, the top 10% of listed top clips hold 73% of their views.

Share of views held by the best clips, 8,294 top clips on 955 Content Rewards campaigns

**Share of views held by the best clips, 8,294 top clips on 955 Content Rewards campaigns**

|  |  |
| --- | --- |
| Top 1% | 28% |
| Top 10% | 73% |

- The median listed top clip has 31,000 views. 4% passed 1 million and 29% stayed under 10,000.
- On the median campaign, its 10 best clips hold 59% of all its tracked views, over 828 campaigns.
- 652 of 4,877 listed clips on an app with a minimum, 13%, sit under it.
- Content Rewards is the clipping platform that lists top clips.

## Idle budget

$612,980 of the $2,277,978 left on open campaigns, 27%, sat on 141 campaigns 14 days or older that spent under 5% of it in the last 14 days.

Idle budget by reason, a campaign can have several

**Idle budget by reason, a campaign can have several**

|  |  |
| --- | --- |
| No clippers | $176K |
| 18+ category | $160K |
| Rate under $0.75 | $137K |
| Paused | $88K |
| Application | $85K |

- No clippers is 50 campaigns, 18+ category 26, rate under $0.75 per 1,000 views 15, paused 19 and application 12.
- 130 of the 141 are on Content Rewards with $535,035 left, 8 on Clipster with $71,368. 56 had no new views and no spend in 14 days.

## Weekly flow

New budget came in faster than it was spent each week. Budget left on open campaigns rose from $1.71M to $2.18M.

**New and spent budget by week, Monday to Sunday UTC**

| Week | New | New budget | Spent | Left after |
| --- | --- | --- | --- | --- |
| 1 to 4 Oct | 78 | $263,453 | $236,182 | $1,714,380 |
| 5 Oct | 229 | $885,383 | $621,778 | $1,990,748 |
| 12 Oct | 245 | $874,621 | $705,580 | $2,091,965 |
| 19 to 24 Oct | 204 | $772,609 | $573,204 | $2,182,560 |

- New budget is the advertised budget of campaigns that went live that week, not money held in escrow. Spent is the day to day rise in what the clipping platforms report spent.

## Sample and method

- **Campaigns**: 1,584 public campaign listings live at any point from 1 to 24 Oct 2026: Content Rewards 1,150, Clipster 325, Promote.fun 61, Vyro 29 and Clipstake 19.
- **Window**: 1 Oct 2026, the first day of our daily history, to 24 Oct 2026 at 14:42 UTC.
- **Launch group**: 699 campaigns we first read within a day of going live with under 5% spent. A reading counts at a time mark when taken in the 12 hours before it.
- **Pay terms**: Each open public campaign's rate, minimum and cap per app from its newest reading.
- **Top clips**: The top clips Content Rewards lists on its campaign pages, views only. No clipper handle or post link.

## Key terms

- **Advertised budget**: The total a campaign lists on its clipping platform.
- **Spent**: What the clipping platform reports used from the budget as views are credited.
- **Paid out**: Money a clipping platform reports sent to clippers. Not measured here.
- **Used up**: A campaign that ended with its budget spent.
- **Terms**: A campaign's pay rules on one app: the rate per 1,000 views, the minimum and the cap per clip.
- **Medians**: Linear between order statistics. A group shows from 5 campaigns.

## Correction log

None since publication on 24 Oct 2026.

## Download the data

- [Report data, CSV](https://clippingalpha.com/data/reports/clipping-budgets-and-pay-2026-10.csv)

Free to reuse under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0) with credit to ClippingAlpha and a link to this page. The monthly files are on [Open data](https://clippingalpha.com/data).