# What is the difference between clipping and UGC?

Clipping campaigns pay you to cut footage they provide, UGC campaigns to film your own about a product. 543 clipping and 133 UGC campaigns are live at 06:48 UTC on 27 Oct 2026. They pay a median $1.05 and $2 per 1,000 views. Checked 06:48 UTC

As of 06:48 UTC on 27 Oct 2026. Page: https://clippingalpha.com/learn/clipping-vs-ugc

- **CLIPPING**: $1.05 per 1K views
- **UGC**: $2 per 1K views
- **LIVE CLIPPING**: 543
- **LIVE UGC**: 133

## What each asks

- Clipping: you cut short clips from the footage the campaign provides, such as a stream, podcast or show, and post them on your accounts.
- UGC: you film your own videos about the product, often on camera, following the brand's brief.
- Both pay for the views your posts get, by the rules of the campaign, out of its budget.

## Side by side

**Clipping and UGC campaigns side by side**

| Figure | Clipping | UGC |
| --- | --- | --- |
| Live campaigns | 543 | 133 |
| Median per 1K views | $1.05 | $2 |
| Middle half | $1 to $2 | $1 to $3 |
| Pay per view | 536, 99% | 130, 98% |
| Flat fee per post | 2, under 1% | 3, 2% |
| Application required | 59, 11% | 27, 20% |
| Median budget | $2,000 | $1,029 |
| Median minimum views | 2,000 |  |
| Top app | TikTok | TikTok |

## Logo and music

Logo campaigns pay for your own videos with the brand's logo on them: 25 live campaigns, a median $0.35 per 1,000 views.

Music campaigns pay for edits that use an artist's track as the sound: 115 live campaigns, a median $1 per 1,000 views.

## How we counted

Each campaign is typed by what it asks of you. Where its clipping platform states a type, that type wins. Rates are the live campaigns that pay per 1,000 views, each at its own rate for the app when its clipping platform states one. Rates above $60 per 1,000 views and rates the Alpha Score labels too good to be true are left out, the ClipCPM Index rules. Pay is before the clipping platform's fee, minimums and caps.

## Common questions

### Does UGC pay more than clipping?

By median rate per 1,000 views, UGC pays $2 and clipping $1.05 at 06:48 UTC on 27 Oct 2026.

### Are there more clipping or UGC campaigns?

543 clipping campaigns and 133 UGC campaigns are live at 06:48 UTC on 27 Oct 2026.

### Do UGC campaigns pay a flat fee?

3 of 133 live UGC campaigns pay a flat fee per post, and 130 pay per view.

### Do clipping or UGC campaigns need an application more often?

11% of live clipping campaigns and 20% of live UGC campaigns ask for an application.