{
  "report": "clipping-market",
  "version": "market-v2",
  "title": "Clipping market report, October 2026",
  "url": "https://clippingalpha.com/reports/clipping-market",
  "month": "2026-10",
  "window": {
    "from": "2026-10-01",
    "to": "2026-10-31",
    "complete": true
  },
  "checkedAt": "2026-11-03T10:45:01.277Z",
  "publisher": "Momentist, Inc. (ClippingAlpha)",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "findings": [
    {
      "id": "clipping-rate",
      "title": "Clipping rate",
      "sentence": "Clipping campaigns active in October 2026 set a median rate of $1.50 per 1,000 views, the middle half $1.00 to $2.00, across 1,111 campaigns that pay per view.",
      "sample": "1,111 clipping campaigns",
      "figures": [
        {
          "metric": "median_rate_per_1k",
          "group": "clipping",
          "value": 1.5,
          "unit": "usd",
          "n": 1111
        },
        {
          "metric": "p25_rate_per_1k",
          "group": "clipping",
          "value": 1,
          "unit": "usd",
          "n": 1111
        },
        {
          "metric": "p75_rate_per_1k",
          "group": "clipping",
          "value": 2,
          "unit": "usd",
          "n": 1111
        }
      ]
    },
    {
      "id": "after-fees",
      "title": "After fees",
      "sentence": "After each clipping platform's stated fee, Clipstake had the highest median clipping rate in October 2026, $1.50 per 1,000 views across 6 campaigns, and Clipster the lowest, $0.95 across 87, while Promote.fun and Vyro, whose terms state no fee, set $2.00 and $1.50 before any fee.",
      "sample": "1,113 clipping campaigns",
      "figures": [
        {
          "metric": "clipping_campaigns_per_view",
          "group": "clipstake",
          "value": 6,
          "unit": "campaigns",
          "n": null
        },
        {
          "metric": "median_rate_per_1k",
          "group": "clipstake",
          "value": 1.5,
          "unit": "usd",
          "n": 6
        },
        {
          "metric": "fee_share",
          "group": "clipstake",
          "value": 0,
          "unit": "share",
          "n": null
        },
        {
          "metric": "median_rate_after_fee_per_1k",
          "group": "clipstake",
          "value": 1.5,
          "unit": "usd",
          "n": 6
        },
        {
          "metric": "budget_offered",
          "group": "clipstake",
          "value": 19550,
          "unit": "usd",
          "n": 6
        },
        {
          "metric": "clipping_campaigns_per_view",
          "group": "content-rewards",
          "value": 920,
          "unit": "campaigns",
          "n": null
        },
        {
          "metric": "median_rate_per_1k",
          "group": "content-rewards",
          "value": 1.25,
          "unit": "usd",
          "n": 918
        },
        {
          "metric": "fee_share",
          "group": "content-rewards",
          "value": 0.1,
          "unit": "share",
          "n": null
        },
        {
          "metric": "median_rate_after_fee_per_1k",
          "group": "content-rewards",
          "value": 1.13,
          "unit": "usd",
          "n": 918
        },
        {
          "metric": "budget_offered",
          "group": "content-rewards",
          "value": 4350495,
          "unit": "usd",
          "n": 895
        },
        {
          "metric": "clipping_campaigns_per_view",
          "group": "clipster",
          "value": 87,
          "unit": "campaigns",
          "n": null
        },
        {
          "metric": "median_rate_per_1k",
          "group": "clipster",
          "value": 1,
          "unit": "usd",
          "n": 87
        },
        {
          "metric": "fee_share",
          "group": "clipster",
          "value": 0.05,
          "unit": "share",
          "n": null
        },
        {
          "metric": "median_rate_after_fee_per_1k",
          "group": "clipster",
          "value": 0.95,
          "unit": "usd",
          "n": 87
        },
        {
          "metric": "budget_offered",
          "group": "clipster",
          "value": 501065,
          "unit": "usd",
          "n": 87
        },
        {
          "metric": "clipping_campaigns_per_view",
          "group": "promote-fun",
          "value": 65,
          "unit": "campaigns",
          "n": null
        },
        {
          "metric": "median_rate_per_1k",
          "group": "promote-fun",
          "value": 2,
          "unit": "usd",
          "n": 65
        },
        {
          "metric": "budget_offered",
          "group": "promote-fun",
          "value": 269072,
          "unit": "usd",
          "n": 65
        },
        {
          "metric": "clipping_campaigns_per_view",
          "group": "vyro",
          "value": 35,
          "unit": "campaigns",
          "n": null
        },
        {
          "metric": "median_rate_per_1k",
          "group": "vyro",
          "value": 1.5,
          "unit": "usd",
          "n": 35
        },
        {
          "metric": "budget_offered",
          "group": "vyro",
          "value": 321200,
          "unit": "usd",
          "n": 35
        }
      ]
    },
    {
      "id": "other-pay",
      "title": "Other pay",
      "sentence": "29 campaigns active in October 2026 paid other than per view, 20 a flat fee per post, 8 a split pool and 1 a retainer.",
      "sample": "29 campaigns",
      "figures": [
        {
          "metric": "flat_per_post_campaigns",
          "group": "content-rewards",
          "value": 20,
          "unit": "campaigns",
          "n": null
        },
        {
          "metric": "flat_per_post_budget_offered",
          "group": "content-rewards",
          "value": 20014,
          "unit": "usd",
          "n": 18
        },
        {
          "metric": "pot_split_campaigns",
          "group": "content-rewards",
          "value": 8,
          "unit": "campaigns",
          "n": null
        },
        {
          "metric": "median_pool",
          "group": "content-rewards",
          "value": 5000,
          "unit": "usd",
          "n": 8
        },
        {
          "metric": "pot_split_budget_offered",
          "group": "content-rewards",
          "value": 66000,
          "unit": "usd",
          "n": 8
        },
        {
          "metric": "retainer_campaigns",
          "group": "content-rewards",
          "value": 1,
          "unit": "campaigns",
          "n": null
        },
        {
          "metric": "retainer_budget_offered",
          "group": "content-rewards",
          "value": 30000,
          "unit": "usd",
          "n": 1
        }
      ]
    },
    {
      "id": "by-type",
      "title": "Rate by type",
      "sentence": "UGC campaigns set the highest median rate in October 2026, $1.75 per 1,000 views, 5.8 times the logo median of $0.30.",
      "sample": "1,805 campaigns",
      "figures": [
        {
          "metric": "median_rate_per_1k",
          "group": "ugc",
          "value": 1.75,
          "unit": "usd",
          "n": 222
        },
        {
          "metric": "median_rate_per_1k",
          "group": "clipping",
          "value": 1.5,
          "unit": "usd",
          "n": 1111
        },
        {
          "metric": "median_rate_per_1k",
          "group": "music",
          "value": 1,
          "unit": "usd",
          "n": 415
        },
        {
          "metric": "median_rate_per_1k",
          "group": "logo",
          "value": 0.3,
          "unit": "usd",
          "n": 57
        }
      ]
    },
    {
      "id": "disclosure",
      "title": "Ad disclosure",
      "sentence": "Of the 1,675 campaign briefs we read for campaigns active in October 2026, 11% required an ad disclosure and 4% named #ad or a similar tag.",
      "sample": "1,675 briefs",
      "figures": [
        {
          "metric": "briefs_requiring_disclosure_share",
          "group": "all",
          "value": 0.111,
          "unit": "share",
          "n": 1675
        },
        {
          "metric": "briefs_naming_ad_tag_share",
          "group": "all",
          "value": 0.035,
          "unit": "share",
          "n": 1675
        }
      ]
    },
    {
      "id": "budget-life",
      "title": "Budget life",
      "sentence": "Budgets used up in October 2026 lasted a median 9.5 days from launch, across 723 campaigns.",
      "sample": "723 used up budgets",
      "figures": [
        {
          "metric": "median_days_to_used_up",
          "group": "all",
          "value": 9.5,
          "unit": "days",
          "n": 723
        },
        {
          "metric": "p25_days_to_used_up",
          "group": "all",
          "value": 2.9,
          "unit": "days",
          "n": 723
        },
        {
          "metric": "p75_days_to_used_up",
          "group": "all",
          "value": 29.8,
          "unit": "days",
          "n": 723
        }
      ]
    },
    {
      "id": "within-week",
      "title": "Budget speed",
      "sentence": "Of the 723 budgets used up in October 2026, 329 were gone within 7 days of launch, 46% of them.",
      "sample": "723 used up budgets",
      "figures": [
        {
          "metric": "used_up_within_1d_share",
          "group": "all",
          "value": 0.084,
          "unit": "share",
          "n": 723
        },
        {
          "metric": "used_up_within_3d_share",
          "group": "all",
          "value": 0.264,
          "unit": "share",
          "n": 723
        },
        {
          "metric": "used_up_within_7d_share",
          "group": "all",
          "value": 0.455,
          "unit": "share",
          "n": 723
        },
        {
          "metric": "used_up_within_14d_share",
          "group": "all",
          "value": 0.604,
          "unit": "share",
          "n": 723
        }
      ]
    },
    {
      "id": "new-campaigns",
      "title": "New campaigns",
      "sentence": "1,012 campaigns went live in October 2026, a median 232 a week over 3 full weeks.",
      "sample": "1,012 new campaigns",
      "figures": [
        {
          "metric": "new_campaigns",
          "group": "all",
          "value": 1012,
          "unit": "campaigns",
          "n": null
        },
        {
          "metric": "new_campaigns_week",
          "group": "2026-10-05",
          "value": 228,
          "unit": "campaigns",
          "n": null
        },
        {
          "metric": "new_campaigns_week",
          "group": "2026-10-12",
          "value": 243,
          "unit": "campaigns",
          "n": null
        },
        {
          "metric": "new_campaigns_week",
          "group": "2026-10-19",
          "value": 232,
          "unit": "campaigns",
          "n": null
        }
      ]
    },
    {
      "id": "budgets",
      "title": "Budget offered",
      "sentence": "Campaigns active in October 2026 offered $7,605,293 in budgets across 1,789 campaigns that show one, $3,655,085 of it on campaigns launched in the month.",
      "sample": "1,789 campaigns with a budget",
      "figures": [
        {
          "metric": "budget_offered",
          "group": "all",
          "value": 7605293,
          "unit": "usd",
          "n": 1789
        },
        {
          "metric": "budget_offered_new",
          "group": "new",
          "value": 3655085,
          "unit": "usd",
          "n": 986
        }
      ]
    },
    {
      "id": "top-brands",
      "title": "Top budgets",
      "sentence": "ForgeGUI offered the largest budget in October 2026, $379,306 across 3 campaigns, ahead of Yomi Denzel with $365,574 and Modern Warfare 4 with $130,000.",
      "sample": "10 brands",
      "figures": [
        {
          "metric": "budget_offered",
          "group": "forgegui",
          "value": 379306,
          "unit": "usd",
          "n": 3
        },
        {
          "metric": "budget_offered",
          "group": "yomi-denzel",
          "value": 365574,
          "unit": "usd",
          "n": 2
        },
        {
          "metric": "budget_offered",
          "group": "modern-warfare-4",
          "value": 130000,
          "unit": "usd",
          "n": 4
        },
        {
          "metric": "budget_offered",
          "group": "boxabl",
          "value": 110500,
          "unit": "usd",
          "n": 3
        },
        {
          "metric": "budget_offered",
          "group": "mrbeast",
          "value": 100000,
          "unit": "usd",
          "n": 4
        },
        {
          "metric": "budget_offered",
          "group": "split-screen",
          "value": 95375,
          "unit": "usd",
          "n": 2
        },
        {
          "metric": "budget_offered",
          "group": "razed",
          "value": 92000,
          "unit": "usd",
          "n": 5
        },
        {
          "metric": "budget_offered",
          "group": "sega",
          "value": 89870,
          "unit": "usd",
          "n": 5
        },
        {
          "metric": "budget_offered",
          "group": "duel",
          "value": 87000,
          "unit": "usd",
          "n": 13
        },
        {
          "metric": "budget_offered",
          "group": "prime-video",
          "value": 85456,
          "unit": "usd",
          "n": 3
        }
      ]
    },
    {
      "id": "apps",
      "title": "Apps paid",
      "sentence": "TikTok views counted on 91% of the 1,838 campaigns active in October 2026, Instagram on 70%, YouTube on 49% and X on 12%.",
      "sample": "1,838 campaigns",
      "figures": [
        {
          "metric": "campaigns_counting_app_share",
          "group": "tiktok",
          "value": 0.908,
          "unit": "share",
          "n": 1838
        },
        {
          "metric": "campaigns_counting_app_share",
          "group": "instagram",
          "value": 0.701,
          "unit": "share",
          "n": 1838
        },
        {
          "metric": "campaigns_counting_app_share",
          "group": "youtube",
          "value": 0.489,
          "unit": "share",
          "n": 1838
        },
        {
          "metric": "campaigns_counting_app_share",
          "group": "x",
          "value": 0.124,
          "unit": "share",
          "n": 1838
        }
      ]
    },
    {
      "id": "platforms",
      "title": "Platform share",
      "sentence": "Content Rewards listed 72% of the 1,838 public campaigns active in October 2026, 1,315 campaigns, and Clipster 22%.",
      "sample": "1,838 campaigns",
      "figures": [
        {
          "metric": "campaigns_share",
          "group": "content-rewards",
          "value": 0.715,
          "unit": "share",
          "n": 1838
        },
        {
          "metric": "campaigns_share",
          "group": "clipster",
          "value": 0.219,
          "unit": "share",
          "n": 1838
        },
        {
          "metric": "campaigns_share",
          "group": "promote-fun",
          "value": 0.036,
          "unit": "share",
          "n": 1838
        },
        {
          "metric": "campaigns_share",
          "group": "vyro",
          "value": 0.019,
          "unit": "share",
          "n": 1838
        },
        {
          "metric": "campaigns_share",
          "group": "clipstake",
          "value": 0.01,
          "unit": "share",
          "n": 1838
        }
      ]
    },
    {
      "id": "type-mix",
      "title": "Type mix",
      "sentence": "Clipping made up 62% of the 1,838 public campaigns active in October 2026, music 23%, UGC 12% and logo 3%.",
      "sample": "1,838 campaigns",
      "figures": [
        {
          "metric": "campaigns_share",
          "group": "clipping",
          "value": 0.618,
          "unit": "share",
          "n": 1838
        },
        {
          "metric": "campaigns_share",
          "group": "music",
          "value": 0.227,
          "unit": "share",
          "n": 1838
        },
        {
          "metric": "campaigns_share",
          "group": "ugc",
          "value": 0.124,
          "unit": "share",
          "n": 1838
        },
        {
          "metric": "campaigns_share",
          "group": "logo",
          "value": 0.031,
          "unit": "share",
          "n": 1838
        }
      ]
    }
  ]
}