# How to brief clippers: what the best briefs have in common

Of 1,474 clipping briefs we graded over the 90 days to 27 Oct 2026, 756 are graded A. Against C briefs they far more often carry a length rule (64% against 3%), do and don't lists (91% against 41%) and caption and tags (57% against 11%). Checked 10:02 UTC

As of 10:02 UTC on 27 Oct 2026. Page: https://clippingalpha.com/brands/how-to-brief-clippers

- **BRIEFS GRADED**: 1,474
- **GRADED A**: 51%
- **A BRIEFS DELIVER IN**: 18 days median

## Grades and delivery

Brief Quality grades a brief from A to F on how clear, complete, consistent and doable it is. Days to deliver is the time from launch to close of ended campaigns that paid out 90% or more of their budget, fewer is faster. Clips approved is the approved share of submitted clips, where the clipping platform shows both counts.

**Delivery by Brief Quality grade, over the 90 days to 27 Oct 2026**

| Grade | Briefs | Days to deliver | Clips approved |
| --- | --- | --- | --- |
| A | 756 | 18 days |  |
| B | 588 | 4.3 days | 89% |
| C | 129 | 4.9 days | 84% |

## What A briefs share

The share of A briefs with each part, against C briefs, the lowest grade with 5 or more briefs.

**Brief parts in A briefs and in C briefs, over the 90 days to 27 Oct 2026**

| Part | A briefs | C briefs |
| --- | --- | --- |
| Footage provided | 69% | 45% |
| Example posts | 5% | 3% |
| A length rule | 64% | 3% |
| Caption and tags | 57% | 11% |
| A disclosure rule | 18% | 2% |
| Do and don't lists | 91% | 41% |
| Brand safety rules | 49% | 13% |
| A view minimum | 22% | 1% |
| Account rules | 54% | 15% |

## Parts and delivery

The median days to deliver of ended campaigns whose brief has each part, against those without. A part shows with 5 or more delivered campaigns on each side. These go together, they do not prove one causes the other.

**Days to deliver by brief part, over the 90 days to 27 Oct 2026**

| Part | Briefs with it | Days, with | Days, without |
| --- | --- | --- | --- |
| Example posts | 17% | 2.8 days | 14 days |
| Do and don't lists | 75% | 7.6 days | 13 days |
| A disclosure rule | 11% | 7.3 days | 10 days |
| Brand safety rules | 31% | 12 days | 7 days |
| A length rule | 36% | 13 days | 7 days |
| Footage provided | 53% | 13 days | 5.6 days |
| Caption and tags | 34% | 17 days | 6 days |
| Account rules | 35% | 18 days | 5.6 days |
| A view minimum | 13% | 29 days | 7.1 days |

## Brief checklist

1. Provide the footage: a folder of long videos or a channel clippers may cut from, with the parts you want clipped.
2. Show what good looks like: two or three example posts, and the hooks or moments that work.
3. Set the format: length, vertical, captions on screen, and the sound if music is part of it.
4. Write the caption rules: the disclosure tag at the start, the @mention and any keywords, per app.
5. Name the platform label: TikTok's content disclosure setting, Instagram's paid partnership label, YouTube's paid promotion box.
6. List what is banned: claims you cannot make, topics and contexts the brand must not sit next to, and no fake views.
7. State the pay rules: rate per 1,000 views per app, the minimum views per clip, the cap per clip and how approval works.
8. Say how long posts stay up and how fast a clip comes down if you ask.

Method

Every brief linked to a public campaign live over the 90 days to 27 Oct 2026 with a published Brief Quality grade. Days to deliver counts ended campaigns whose clipping platform shows the budget and the amount paid, and that paid out 90% or more of it. Clips approved counts campaigns with 20 or more submitted clips. A median needs 5 or more campaigns.

## Common questions

### What makes a good clipping brief?

What A briefs carry more often than C briefs: a length rule (64% against 3%), do and don't lists (91% against 41%) and caption and tags (57% against 11%), over 1,474 graded briefs.

### Which brief part goes with faster delivery?

Example posts: a median 2.8 days to deliver with it, 14 days without, over ended campaigns over the 90 days to 27 Oct 2026.

### How many clipping briefs does ClippingAlpha grade?

1,474 graded briefs of public campaigns live over the 90 days to 27 Oct 2026.