# Clipping cost report for brands, October 2026

Brands paid clippers a median $1.40 per 1,000 views across 1,112 clipping campaigns in October 2026, the middle half $1.00 to $2.00. UGC paid a median $1.50. Read 1 Nov 2026. Checked 00:00 UTC

As of 00:00 UTC on 1 Nov 2026. Page: https://clippingalpha.com/brands/clipping-cost-report

- **CLIPPING CPM**: $1.40 per 1K
- **CAMPAIGNS**: 1,805 rated
- **MEDIAN BUDGET**: $2,000
- **BRANDS**: 1,385

## Cost by niche

What campaigns paid per 1,000 views in October 2026, by the niche of the content, every campaign type together. The bar is the middle half of campaigns, the mark the median. A campaign can count in two niches, a sports betting campaign in Sports and Gambling.

- UGC and apps $2.00
  Middle half $1.00 to $3.00, 235 campaigns
- Crypto trading 18+ $2.00
  Middle half $1.00 to $3.00, 68 campaigns
- Prediction markets 18+ $2.00
  Middle half $2.00 to $3.50, 6 campaigns
- Brand ads $1.75
  Middle half $1.13 to $2.19, 6 campaigns
- Behind the scenes $1.75
  Middle half $0.90 to $3.13, 4 campaigns
- Podcasts $1.50
  Middle half $1.00 to $2.00, 47 campaigns
- Other $1.30
  Middle half $1.00 to $2.00, 788 campaigns
- Film and TV $1.25
  Middle half $1.00 to $1.75, 73 campaigns
- Music $1.00
  Middle half $1.00 to $1.25, 415 campaigns
- Gambling 18+ $1.00
  Middle half $0.35 to $1.50, 125 campaigns
- Gaming $1.00
  Middle half $0.80 to $1.75, 104 campaigns
- Sports $1.00
  Middle half $0.75 to $1.50, 59 campaigns
- Streams $1.00
  Middle half $0.99 to $1.50, 32 campaigns

Middle half Median

**Pay per 1,000 views by niche, in October 2026**

|  |  |
| --- | --- |
| UGC and apps | median $2.00, 235 campaigns |
| Crypto trading 18+ | median $2.00, 68 campaigns |
| Prediction markets 18+ | median $2.00, 6 campaigns |
| Brand ads | median $1.75, 6 campaigns |
| Behind the scenes | median $1.75, 4 campaigns |
| Podcasts | median $1.50, 47 campaigns |
| Other | median $1.30, 788 campaigns |
| Film and TV | median $1.25, 73 campaigns |
| Music | median $1.00, 415 campaigns |
| Gambling 18+ | median $1.00, 125 campaigns |
| Gaming | median $1.00, 104 campaigns |
| Sports | median $1.00, 59 campaigns |
| Streams | median $1.00, 32 campaigns |

**Pay per 1,000 views and target CPM by niche, in October 2026**

| Niche | Campaigns | Median | Middle half | Target CPM |
| --- | --- | --- | --- | --- |
| UGC and apps | 235 | $2.00 | $1.00 to $3.00 | $2.00 to $3.00 |
| Crypto trading 18+ | 68 | $2.00 | $1.00 to $3.00 | $2.00 to $3.00 |
| Prediction markets 18+ | 6 | $2.00 | $2.00 to $3.50 | $2.00 to $3.50 |
| Brand ads | 6 | $1.75 | $1.13 to $2.19 | $1.75 to $2.19 |
| Behind the scenes | 4 | $1.75 | $0.90 to $3.13 | $1.75 to $3.13 |
| Podcasts | 47 | $1.50 | $1.00 to $2.00 | $1.50 to $2.00 |
| Other | 788 | $1.30 | $1.00 to $2.00 | $1.30 to $2.00 |
| Film and TV | 73 | $1.25 | $1.00 to $1.75 | $1.25 to $1.75 |
| Music | 415 | $1.00 | $1.00 to $1.25 | $1.00 to $1.25 |
| Gambling 18+ | 125 | $1.00 | $0.35 to $1.50 | $1.00 to $1.50 |
| Gaming | 104 | $1.00 | $0.80 to $1.75 | $1.00 to $1.75 |
| Sports | 59 | $1.00 | $0.75 to $1.50 | $1.00 to $1.50 |
| Streams | 32 | $1.00 | $0.99 to $1.50 | $1.00 to $1.50 |

## Cost by type

Clipping cuts the footage you provide, UGC films new videos about the product, logo puts your logo on a creator's own videos and music uses your track as the sound.

**Median pay per 1,000 views by campaign type, in October 2026**

|  |  |
| --- | --- |
| Clipping | $1.40 |
| UGC | $1.50 |
| Logo | $0.30 |
| Music | $1.00 |

**Pay per 1,000 views by campaign type, in October 2026**

| Type | Campaigns | Median | Middle half |
| --- | --- | --- | --- |
| Clipping | 1,112 | $1.40 | $1.00 to $2.00 |
| UGC | 221 | $1.50 | $1.00 to $3.00 |
| Logo | 57 | $0.30 | $0.13 to $1.00 |
| Music | 415 | $1.00 | $1.00 to $1.25 |

## Cost by budget

The median pay per 1,000 views by the campaign's total budget and type. An empty cell had fewer than 3 campaigns.

**Median pay per 1,000 views by budget size and type, in October 2026**

| Budget | Campaigns | All types | Clipping | UGC | Logo | Music |
| --- | --- | --- | --- | --- | --- | --- |
| Under $5,000 | 1,410 | $1.00 | $1.30 | $2.00 | $0.40 | $1.00 |
| $5,000 to $25,000 | 311 | $1.25 | $1.50 | $1.50 | $0.15 | $1.25 |
| $25,000 to $100,000 | 34 | $1.00 | $1.50 | $1.00 |  |  |
| $100,000 or more | 3 | $1.00 |  |  |  |  |

## Budgets brands post

Brands posted a median budget of $2,000 per campaign in October 2026, the middle half $1,000 to $4,000, over 1,789 campaigns that showed one.

**Campaigns by total budget, in October 2026**

|  |  |
| --- | --- |
| Under $5,000 | 1,432 |
| $5,000 to $25,000 | 318 |
| $25,000 to $100,000 | 36 |
| $100,000 or more | 3 |

## Cost by app

By the app the views are counted on. A campaign that pays on several apps counts on each, at its own rate there when it sets one.

**Pay per 1,000 views by app, in October 2026**

| App | Campaigns | Median | Middle half | Clipping | UGC |
| --- | --- | --- | --- | --- | --- |
| TikTok | 1,650 | $1.00 | $1.00 to $2.00 | $1.25 | $1.50 |
| Instagram | 1,259 | $1.20 | $1.00 to $2.00 | $1.25 | $2.00 |
| YouTube | 880 | $1.25 | $1.00 to $2.00 | $1.25 | $2.00 |
| X | 221 | $1.25 | $1.00 to $2.00 | $1.25 | $3.00 |

## Setting your CPM

The target CPM in the niche table is guidance from the distribution, not a quote. At the median your campaign matches what clippers are offered in your niche. At the upper quartile it stands out on the clipping platforms where clippers compare campaigns.

The rate is only half of it. Clippers choose campaigns whose footage gets views, so strong source content and a clear brief move more views than a higher rate does. A rate far above the niche also invites fake view schemes, so pair it with view verification.

- A budget of $10,000 at the clipping median of $1.40 pays for about 7.1 million counted views.
- Set a minimum of views per clip so the budget pays for clips that travel, and a cap per clip so one viral clip does not take it all.
- Pay on the apps your audience uses. A rate per app lets you pay more where views are worth more to you.

## Monthly snapshots

1,105 campaigns launched in October 2026, with $4,046,002 in posted budgets.

Method

Every public campaign live in October 2026, one row per campaign. Rates are the campaign's pay per 1,000 views on per view pay models, above zero and at most $60.00, leaving out rates the Alpha Score marks too good to be true. A median needs 3 or more campaigns. Budgets are the totals the clipping platforms show.

## Common questions

### What is a good CPM for a clipping campaign?

The clipping median is $1.40 per 1,000 views in October 2026. Offering $2.00, the upper quartile, puts a campaign in the top quarter by rate.

### How many views does a $10,000 clipping budget buy?

About 7.1 million counted views at the median rate of $1.40 per 1,000 views, before any per clip cap or view minimum.

### Which niche costs the most per 1,000 views?

UGC and apps, a median $2.00 per 1,000 views over 235 campaigns, against $1.00 in Streams.

### Do bigger clipping budgets pay a lower CPM?

Campaigns under $5,000 paid a median $1.00 per 1,000 views, the larger budgets $1.00, in October 2026.