# Clipping campaign compliance requirements and hashtags brands use

Of 1,507 clipping campaign briefs we read over the 90 days to 27 Oct 2026, 11% require an ad disclosure: 2% a brand partner tag such as #ketoneiqpartner, 4% a generic tag such as #ad. 89% state none. Checked 11:08 UTC

As of 11:08 UTC on 27 Oct 2026. Page: https://clippingalpha.com/brands/clipping-compliance-requirements

- **BRIEFS READ**: 1,507
- **ANY DISCLOSURE**: 11%
- **#{BRAND}PARTNER**: 2%
- **#AD AND SIMILAR**: 4%

## Hashtags briefs require

The disclosure and brand tags briefs require, as patterns. A brand's own tag counts under its pattern: #{brand}partner stands for tags like #ketoneiqpartner, in any spelling (#brand\_partner, #BrandPartner).

**Tags clipping briefs require, over the 90 days to 27 Oct 2026**

| Tag | Kind | Briefs | Share |
| --- | --- | --- | --- |
| @{brand} | Mention | 207 | 14% |
| #{brand} | Brand hashtag | 175 | 12% |
| @{other} | Mention | 98 | 7% |
| #ad | Generic ad tag | 48 | 3% |
| #{brand}partner | Brand partner tag | 36 | 2% |
| #sponsored | Generic ad tag | 11 | 1% |
| #paidpartnership | Generic ad tag | 5 | under 1% |
| #advertisement | Generic ad tag | 4 | under 1% |
| #{brand}ad | Brand ad tag | 1 | under 1% |

## Requirements by frequency

Every rule we count, as the share of briefs that set it. A brief can set many.

**Share of clipping briefs that set each rule, over the 90 days to 27 Oct 2026**

|  |  |
| --- | --- |
| Banned content or context | 51% |
| A required sound or song | 33% |
| An audience country rule | 26% |
| An @mention of the brand | 18% |
| No misleading, health or money claims | 18% |
| A link in bio | 16% |
| The brand's logo or watermark on the video | 16% |
| Posts kept up for a set time | 14% |
| A minimum of views per clip | 13% |
| Approval before posting | 11% |
| Any ad disclosure | 11% |
| A dedicated page for the brand | 9% |

**Rules clipping briefs set, over the 90 days to 27 Oct 2026**

| Rule | Briefs | Share |
| --- | --- | --- |
| Banned content or context | 776 | 51% |
| A required sound or song | 497 | 33% |
| An audience country rule | 388 | 26% |
| An @mention of the brand | 276 | 18% |
| No misleading, health or money claims | 274 | 18% |
| A link in bio | 245 | 16% |
| The brand's logo or watermark on the video | 243 | 16% |
| Posts kept up for a set time | 208 | 14% |
| A minimum of views per clip | 190 | 13% |
| Approval before posting | 169 | 11% |
| Any ad disclosure | 163 | 11% |
| A dedicated page for the brand | 138 | 9% |
| An established or warmed up account | 137 | 9% |
| A follower minimum | 117 | 8% |
| No changing the brand's message | 91 | 6% |
| No other apps' watermarks | 76 | 5% |
| FTC or legal wording | 65 | 4% |
| A generic tag such as #ad or #sponsored | 54 | 4% |
| A brand partner tag, #{brand}partner | 37 | 2% |
| The app's paid partnership label | 25 | 2% |
| A disclosure on the video itself | 5 | under 1% |
| A takedown on request within hours or days | 1 | under 1% |

## Disclosure by niche

Niches with 5 or more briefs read. A campaign can count in two niches.

**Ad disclosure in clipping briefs by niche, over the 90 days to 27 Oct 2026**

| Niche | Briefs | Any disclosure | #{brand}partner | #ad and similar | App label |
| --- | --- | --- | --- | --- | --- |
| Other | 666 | 14% | 3% | 3% | 1% |
| Music | 351 | 2% | 0% | under 1% | under 1% |
| UGC and apps | 187 | 14% | 1% | 7% | 7% |
| Gambling | 106 | 6% | 4% | 4% | 2% |
| Gaming | 83 | 18% | 5% | 7% | 1% |
| Crypto trading | 54 | 7% | 0% | 4% | 0% |
| Film and TV | 54 | 13% | 4% | 7% | 0% |
| Sports | 44 | 5% | 5% | 5% | 0% |
| Podcasts | 41 | 20% | 5% | 10% | 2% |
| Streams | 30 | 7% | 0% | 3% | 0% |
| Brand ads | 5 | 20% | 0% | 20% | 20% |

## Disclosure by platform

How often briefs on each clipping platform use the brand partner pattern against a generic tag.

**Ad disclosure in clipping briefs by clipping platform, over the 90 days to 27 Oct 2026**

| Platform | Briefs | Any disclosure | #{brand}partner | #ad and similar | App label |
| --- | --- | --- | --- | --- | --- |
| Content Rewards | 1,063 | 12% | 1% | 4% | 2% |
| Clipster | 338 | 1% | 0% | 1% | 0% |
| Promote.fun | 61 | 10% | 10% | 0% | 0% |
| Vyro | 27 | 96% | 70% | 26% | 0% |
| Clipstake | 18 | 0% | 0% | 0% | 0% |

## 18+ categories

Gambling, prediction market and crypto trading briefs require a disclosure 7% of the time, against 11% for every other category, over 152 18+ briefs and 1,355 other briefs.

**Ad disclosure in 18+ and other clipping briefs, over the 90 days to 27 Oct 2026**

| Category | Briefs | Any disclosure | #{brand}partner | #ad and similar | App label |
| --- | --- | --- | --- | --- | --- |
| 18+ categories | 152 | 7% | 3% | 4% | 1% |
| Other categories | 1,355 | 11% | 2% | 4% | 2% |

## Disclosure by type

**Ad disclosure by campaign type, over the 90 days to 27 Oct 2026**

| Type | Briefs | Any disclosure | #{brand}partner | #ad and similar | App label |
| --- | --- | --- | --- | --- | --- |
| Clipping | 928 | 14% | 4% | 5% | 1% |
| UGC | 175 | 13% | 1% | 6% | 6% |
| Logo | 53 | 4% | 0% | 2% | 2% |
| Music | 351 | 2% | 0% | under 1% | under 1% |

## Disclosure by budget

**Ad disclosure by budget size, over the 90 days to 27 Oct 2026**

| Budget | Briefs | Any disclosure | #{brand}partner | #ad and similar | App label |
| --- | --- | --- | --- | --- | --- |
| Under $5,000 | 1,213 | 9% | 1% | 3% | 1% |
| $5,000 to $25,000 | 261 | 16% | 5% | 5% | 2% |
| $25,000 to $100,000 | 30 | 47% | 23% | 10% | 7% |

## Banned content

What briefs keep the brand away from, and what they ban clippers from doing.

**Banned content and practices in clipping briefs, over the 90 days to 27 Oct 2026**

| Rule | Briefs | Share |
| --- | --- | --- |
| No sexual content | 289 | 19% |
| No violence | 152 | 10% |
| No misleading claims | 121 | 8% |
| No hate | 93 | 6% |
| No politics and religion | 78 | 5% |
| No competitor brands | 71 | 5% |
| No profanity | 32 | 2% |
| No drugs and alcohol | 30 | 2% |
| No low effort edits | 472 | 31% |
| No reposting others' clips | 462 | 31% |
| No off topic content | 450 | 30% |
| No fake views or engagement | 434 | 29% |
| No footage from outside the brief | 267 | 18% |
| No misleading claims | 259 | 17% |
| No showing the brand badly | 250 | 17% |
| No ai generated visuals | 142 | 9% |

## Windows and minimums

- Posts must stay up a median 30 days (middle half 30 days to 30 days, 208 briefs).
- Follower minimums sit at a median 1,000 followers (middle half 100 followers to 1,000 followers, 117 briefs).

## Where the tag goes

77 briefs say where the disclosure goes.

**Where clipping briefs put the disclosure, over the 90 days to 27 Oct 2026**

| Placement | Briefs | Share |
| --- | --- | --- |
| Anywhere in the caption | 55 | 71% |
| At the start of the caption | 20 | 26% |
| On the video | 2 | 3% |

Method

Every brief linked to a public campaign live over the 90 days to 27 Oct 2026, read by our brief model and kept only where each value matched the brief's own words. Counts and shares in our words, never a brief's text. A share by group needs 5 or more briefs. What briefs ask for, not what clippers posted.

## Common questions

### What hashtag do clipping campaigns use to disclose ads?

2% of briefs we read ask for a brand partner tag such as #ketoneiqpartner and 4% for a generic tag such as #ad, of 1,507 briefs.

### Do clipping briefs require an ad disclosure?

11% do, 2% also ask for the app's paid partnership label, of 1,507 briefs over the 90 days to 27 Oct 2026.

### Which niche's clipping briefs require disclosure most often?

Brand ads, 20% of 5 briefs.

### What content do clipping briefs ban?

51% of briefs set banned content or context rules and 18% ban misleading, health or money claims, of 1,507 briefs.